4 Facebook Advertising Strategies You Need to Utilize S I L V I A - PowerPoint PPT Presentation

4 Facebook Advertising Strategies You Need to Utilize S I L V I A P O T E M P A Social Media Manager, Saxton Horne Communications

#SellCars @SilviaPotempa @SaxtonHorne #DSES #DSESxSH

@SaxtonHorne #DSES #DSESxSH

@SaxtonHorne #DSES #DSESxSH

4 Fa ce b o o k A d Ty p e s Canvas Ads Lead Gen Ads Dynamic Ads Offer Claims Facebook Instant for Automotive Ads Experience @SaxtonHorne #DSES #DSESxSH

Canvas Ads Facebook Instant Experience @SaxtonHorne #DSES #DSESxSH

Canvas Ads Facebook Instant Experience • Load 15x Faster Than Standard Mobile Web • Mobile Only / Mobile Optimized • Full Screen Experience • Videos • Photos • Swipe / Carousel • Tilt to Pan • Tagged Products @SaxtonHorne #DSES #DSESxSH

In Action • New Model Releases • Vehicles with Strong Lease/Purchase Offers • Collection Ad for Flash Sales Event 
 + Vehicle Feed • Dealership Grand Opening • Dealership Awareness • Service Department Remodel • Hybrid Feature • Custom Build Feature • Meet the Team • Department/Employee Spotlight @SaxtonHorne #DSES #DSESxSH

Ta r ge t i n g Pixel Targeting Lookalike Third Party Collecting Viewer Data Audience Data @SaxtonHorne #DSES #DSESxSH

R e s u l t s Instant Experience Click-Through View Percentage Time Spent on Ad Rate @SaxtonHorne #DSES #DSESxSH

Lead Gen Ads @SaxtonHorne #DSES #DSESxSH

Lead Gen Ads An effortless conversation starter between you and the user. • Mobile Optimized — Made for Mobile • Auto Populates • Customized Forms for Quality Leads • CRM Integration @SaxtonHorne #DSES #DSESxSH

In Action • New Offers—Lease & Purchase • Test Drives • Used Vehicle Interest • Free Trade Evaluation • Join Our Mailing List • Dealership Giveaways • Hiring @SaxtonHorne #DSES #DSESxSH

Hiring Through Facebook 2.07 billion monthly active users 
 on Facebook. • Compare that to the 250 million monthly 
 active LinkedIn users. • And the 200 million monthly active 
 Indeed users. Only 55% of recruiters are currently 
 Average Annual using Facebook. Turnover Rate @SaxtonHorne #DSES #DSESxSH

In-Depth Form Fill Filter candidates with preliminary questions that best suit your needs: • Are you currently employed? • Do you have any previous 
 experience in sales? • Which position are you 
 interested in? • Email • Full Name • Phone Number • Etc. @SaxtonHorne #DSES #DSESxSH

Ta r ge t i n g Pixel Targeting Lookalike Engagement Custom Collecting Viewer Data Audience Audience • Employment Page • Opened Form – not submitted • Submitted Applicants Lookalike @SaxtonHorne #DSES #DSESxSH

R e s u l t s Cost per Applicant @SaxtonHorne #DSES #DSESxSH

Credit- Challenged Customers Talk directly to your audience. @SaxtonHorne #DSES #DSESxSH

Ta r ge t i n g Bankruptcy Pixel Targeting Lookalike Interest Targeting Records Collecting Viewer Data Audience • Finance Page • Bankruptcy • FICO • Personal Finance @SaxtonHorne #DSES #DSESxSH

R e s u l t s Cost per Lead @SaxtonHorne #DSES #DSESxSH

Dynamic Ads for Automotive @SaxtonHorne #DSES #DSESxSH

Dynamic Ads for Automotive • Scales Easily • Personally Relevant • Always On • Works Across Devices @SaxtonHorne #DSES #DSESxSH

Dynamic Ads for Automotive @SaxtonHorne #DSES #DSESxSH

Ta r ge t i n g Search and 
 Past Day View Parameters Parameters @SaxtonHorne #DSES #DSESxSH

R e s u l t s Bounce Rate VDP Views Time on Site Leads Click-Through Rate @SaxtonHorne #DSES #DSESxSH

Offer Claims Ads @SaxtonHorne #DSES #DSESxSH

Offer Claims Ads A seamless way to get people’s attention and encourage them to act. • Boost Sales & Service • Generate New Customers • Send Automatic Reminders @SaxtonHorne #DSES #DSESxSH

Ta r ge t i n g Pixel Targeting Lookalike Vehicle Owners Parts and Service Collecting Viewer Data Audience Custom Audience Custom Audience • Parts & Service Pages @SaxtonHorne #DSES #DSESxSH

R e s u l t s Offers Claims @SaxtonHorne #DSES #DSESxSH

@SaxtonHorne #DSES #DSESxSH

Offline Conversions @SaxtonHorne #DSES #DSESxSH

Offline Conversions @SaxtonHorne #DSES #DSESxSH

Don’t know where to start? 
 That’s where we begin. We know you have questions. @SaxtonHorne #DSES #DSESxSH

Silvia Potempa Silvia.Potempa@SaxtonHorne.com (801) 304-1000 | SaxtonHorne.com/DSES @SaxtonHorne @SaxtonHorne #DSES #DSESxSH