RESOURCES FOR TONIGHT ORGANIKDIGITAL.COM.AU/DAREBIN VISIT THIS URL NOW…
FACEBOOK ADVERTISING GETTING STARTED WITH FACEBOOK ADVERTISING 1.Facebook Ads Growth 2.Why they’re popular 3.Capabilities 4.Why it’s different 5.See it action + Q&A
FACEBOOK ADVERTISING 1. FACEBOOK ADS GROWTH 1. Over 6 Million Advertisers worldwide 2. 75% of them from outside the USA 3. 2 Million advertisers on Instagram 4. Popularity = competition
FACEBOOK ADVERTISING 2. WHY THEY’RE POPULAR 1. Over 2.07 Billion Users worldwide 2. Largest Message Apps in the world 3. 700 Million users on Instagram - second most popular social channel 4. Over 1.3 Billion Monthly Active Users
FACEBOOK ADVERTISING 3. CAPABILITIES • Targeting algorithm is extremely accurate: - Thousands of data points on each user. - Actions, interests and behaviours both on and off Facebook. - Evolved in to a behaviour based targeting platform. • Targeting data is available to ANY advertiser
FACEBOOK ADVERTISING 3. CAPABILITIES • More effort on keeping people within the platform by prioritising video. • Expanding areas to show ads - Messenger, Audience Network, Apps • Tracking and reporting help you make strategic decisions
FACEBOOK ADVERTISING 4. WHY IT’S DIFFERENT • You’re interrupting user’s browsing, they have the power and intent. • The perfect combination ➡ LEFT BRAIN: Analytical & Logical ➡ RIGHT BRAIN: Creativity & Story Telling
FACEBOOK ADVERTISING 4. THE CUSTOMER JOURNEY • We’re faced with over 30,000 marketing messages EVERY. SINGLE. DAY. • Steps that people take to purchase is as long as it’s ever been • Some people say 6-7 times, others say up to 17 times.
FACEBOOK ADVERTISING 4. A PURCHASING DECISION JOURNEY #sneakerhead DAY 1 DAY 6 DAY 10 DAY 14 DAY 16 DAY 17
FACEBOOK ADVERTISING 4. FACEBOOK AD FUNNEL 1. **There is never a linear process customers follow** 2. Each point of the journey needs to show a RELEVANT MESSAGE to keep them engaged in your story. 3. Aim to always be front of mind so they choose you when they’re ready to convert.
FACEBOOK ADVERTISING 5. GETTING STARTED What you need to get started… 1. Something to promote 2. Somewhere to promote it 3. A Facebook Page 4. A Facebook Ads Account
FACEBOOK ADVERTISING 5. PUTTING THEM IN ACTION What you need to create an ad… 1. What your campaign goal is 2. Who you’re going to target 3. Creative (advertisement) ready to use
QUESTIONS? ‣ Downloads ‣ Free Guides ‣ Cost Calculators ‣ + More info PRESENTATIONS, RESOURCES AND TRAINING SERVICES AT: ORGANIKDIGITAL.COM.AU/DAREBIN
Recommend
More recommend
