GETTING STARTED WITH FACEBOOK ADVERTISING 1.Facebook Ads Growth - PowerPoint PPT Presentation

FACEBOOK ADVERTISING GETTING STARTED WITH FACEBOOK ADVERTISING 1.Facebook Ads Growth 2.Why they’re popular 3.Capabilities 4.Why it’s different 5.See it action + Q&A

FACEBOOK ADVERTISING 1. FACEBOOK ADS GROWTH 1. Over 6 Million Advertisers worldwide 2. 75% of them from outside the USA 3. 2 Million advertisers on Instagram 4. Popularity = competition

FACEBOOK ADVERTISING 2. WHY THEY’RE POPULAR 1. Over 2.07 Billion Users worldwide 2. Largest Message Apps in the world 700 Million users on Instagram 3. - second most popular social channel Over 1.3 Billion Monthly Active 4. Users

FACEBOOK ADVERTISING 3. CAPABILITIES • Targeting algorithm is extremely accurate: - Thousands of data points on each user. - Actions, interests and behaviours both on and off Facebook. - Evolved in to a behaviour based targeting platform. • Targeting data is available to ANY advertiser

FACEBOOK ADVERTISING 3. CAPABILITIES • More effort on keeping people within the platform by prioritising video. • Expanding areas to show ads - Messenger, Audience Network, Apps • Tracking and reporting help you make strategic decisions

FACEBOOK ADVERTISING 4. WHY IT’S DIFFERENT • You’re interrupting user’s browsing, they have the power and intent. • The perfect combination ➡ LEFT BRAIN: Analytical & Logical ➡ RIGHT BRAIN: Creativity & Story Telling

FACEBOOK ADVERTISING GETTING STARTED What you need to get started… 1. Something to promote 2. Somewhere to promote it 3. A Facebook Page 4. A Facebook Ads Account

FACEBOOK ADVERTISING PUTTING THEM IN ACTION What you need to create an ad… 1. What your campaign goal is 2. Who you’re going to target 3. Creative (advertisement) ready to use

QUESTIONS? NEXT EVENT: Beyond The Boosted Post Wednesday 7th March | 9:30am & 6:00pm Creating Facebook Ad Funnels Wednesday 14th March | 9:30am & 6:00pm PRESENTATIONS, RESOURCES AND TRAINING SERVICES AT: ORGANIKDIGITAL.COM.AU/SPROUT