Reaching Commuters with Reaching Commuters with g Ferryboat - PowerPoint PPT Presentation

Prestige Media Inc. Prestige Media Inc. Reaching Commuters with Reaching Commuters with g Ferryboat Advertising Ferryboat Advertising

Why Ferry Boat Advertising? Why Ferry Boat Advertising? y y y y g g Exclusive Advertising Environment – delivering Exclusive Advertising Environment delivering millions of monthly impressions millions of monthly impressions to an to an upscale, upscale, captive audience captive audience aboard 120 + passenger/commuter ferries traveling U S waterway & major captive audience captive audience aboard 120 + passenger/commuter ferries traveling U.S. waterway & major aboard 120 + passenger/commuter ferries traveling U S waterway & major aboard 120 + passenger/commuter ferries traveling U.S. waterway & major metropolitan markets. metropolitan markets. 44 44 million Passenger/Commuters are on 44 ‐ 44 ‐ million + Passenger/Commuters are ‘on million + Passenger/Commuters are ‘on ‐ the million Passenger/Commuters are on the the ‐ go’ the go go go’ ‐‐ ‐‐ have the high have the high ‐ discretionary income have the high have the high discretionary income discretionary income discretionary income required to travel to some of America’s most exclusive destinations by water. required to travel to some of America’s most exclusive destinations by water. Ferryboat advertising out Ferryboat advertising out ‐ pulls New York Times pulls New York Times – delivering appreciably lower delivering appreciably lower ‐ cost cost ‐ per per ‐ lead…In side lead…In side ‐ by by ‐ side comparison conducted by ferryboat advertiser y side comparison conducted by ferryboat advertiser Perillo p p y f y f y y Perillo Tours (purveyor of Tours (purveyor of (p (p y y f f upscale travel packages to Europe, Italy, Greece, Spain and Hawaii). upscale travel packages to Europe, Italy, Greece, Spain and Hawaii). Benefits include: Benefits include: • Millions monthly impressions / millions annual Passenger/Commuters Millions monthly impressions / millions annual Passenger/Commuters • Advertising messages displayed under glass in 33” h x 21” Color Poster Displays Advertising messages displayed under glass in 33” h x 21” Color Poster Displays • Un Un ‐ cluttered message venue cluttered message venue – limited Poster Display positions limited Poster Display positions • Message directed to a captive audience, passenger/commuters on Message directed to a captive audience, passenger/commuters on ‐ board 1 to 2 hours + board 1 to 2 hours + • ‘Take One’ sales literature creates ‘interactive marketing’ opportunity ‘Take One’ sales literature creates ‘interactive marketing’ opportunity – includes includes li li literature literature ‐ restock program restock program k • Attractive Attractive cpm’s cpm’s

New York Water Taxi New York Water Taxi New York Water Taxi New York Water Taxi 3

NY Water Taxi Information NY Water Taxi Information HH Income: HH Income: • $100k + ‐ 76% $100k + $100k $100k 76% 76% 76% • $200K+ $200K+ ‐ 34% 34% • Employment: 50% of riders work in the Wall Street area Employment: 50% of riders work in the Wall Street area • A erage no of monthl impressions 283 000 Average no. of monthly impressions: 283,000 Average no. of monthly impressions: 283,000 A erage no of monthl impressions 283 000 • Art: framed 33”h x 21” w poster displays (interior) Art: framed 33”h x 21” w poster displays (interior) • 5’ x 11’ outdoor dock signage at 5 different locations 5’ x 11’ outdoor dock signage at 5 different locations • • Other displays available onboard and in terminal Other displays available onboard and in terminal Other displays available onboard and in terminal Other displays available onboard and in terminal • A high concentration of the most wealthy and affluent households A high concentration of the most wealthy and affluent households • Audience is hard to reach with traditional media Audience is hard to reach with traditional media • Audience delivery and demographics that exceed most upscale print media Audience delivery and demographics that exceed most upscale print media Audience delivery and demographics that exceed most upscale print media Audience delivery and demographics that exceed most upscale print media • Clutterfree Clutterfree communications environment communications environment • 100% of New York Water Taxi Commuters reside in bedroom 100% of New York Water Taxi Commuters reside in bedroom • Communities of Brooklyn, Queens and Long Island Communities of Brooklyn, Queens and Long Island Communities of Brooklyn, Queens and Long Island Communities of Brooklyn, Queens and Long Island • New Hudson River Commuter Service New Hudson River Commuter Service ‐ launched launched • Spring ’07 Spring ’07 ‐ Haverstraw, NY and Westchester County to Lower Manhattan Haverstraw, NY and Westchester County to Lower Manhattan • Newest Commuter Service Newest Commuter Service ‐ launched Spring ‘08: launched Spring ‘08: Rockaways p p g g Rockaways, NY to Lower y , , NY to Lower Manhattan Manhattan • Total no. of ferries Total no. of ferries ‐ 10 10

New York Water Taxi Ferry Routes New York Water Taxi Ferry Routes East River Commuter Line East River Commuter Line 5

New York Water Taxi Ferry Routes New York Water Taxi Ferry Routes Westchester Commuter Line Westchester Commuter Line 6

New York Water Taxi Ferry Routes New York Water Taxi Ferry Routes Rockaway, Brooklyn (B.A.T) Commuter Line Rockaway, Brooklyn (B.A.T) Commuter Line

SeaStreak Ferr Comm ters SeaStreak Ferr Comm ters SeaStreak Ferry Commuters SeaStreak Ferry Commuters

SeaStreak SeaStreak Ferry SeaStreak SeaStreak Ferry Ferry Ferry

SeaStreak Ferry SeaStreak Ferry Rid Rid Ridership Information* Ridership Information* hi I f hi I f ti ti * * The typical Sea Streak Ferry rider is a college educated, affluent New Jersey The typical Sea Streak Ferry rider is a college educated, affluent New Jersey commuter who works on Wall Street as a Corporate Executive or elsewhere commuter who works on Wall Street as a Corporate Executive or elsewhere within New York City s Financial District. within New York City’s Financial District within New York City s Financial District. within New York City’s Financial District The Sea Streak commuter has an average annual HHI of over $250,000 and The Sea Streak commuter has an average annual HHI of over $250,000 and will spend over $700 per month on their 35 minute commute to and from will spend over $700 per month on their 35 minute commute to and from will spend over $700 per month on their 35 minute commute to and from will spend over $700 per month on their 35 minute commute to and from Wall Street . Wall Street . There are 4 There are 4 ‐ ‐ 400 passenger high speed ferries(catamarans) that travel from 400 passenger high speed ferries(catamarans) that travel from th and the East Highlands Terminal, NJ to downtown Wall Street end at 34 th Highlands Terminal, NJ to downtown Wall Street end at 34 g a ds e g a ds e a , a , J to do J to do to to a St eet e d at 3 a St eet e d at 3 and the East a d t e ast a d t e ast River River 16 departures during the week from Highlands/Atlantic Highlands, Sandy 16 departures during the week from Highlands/Atlantic Highlands, Sandy Hook and 8 (6 from the Highlands and 2 from Sandy Hook) on the weekend. Hook and 8 (6 from the Highlands and 2 from Sandy Hook) on the weekend. ( ( g g y y ) ) Service is year round. There is a full service bar and concession facility on Service is year round. There is a full service bar and concession facility on board. board. *Source: Sea Streak Ferry *Source: Sea Streak Ferry

Boston Harbor Cruises Boston Harbor Cruises Ridership Information* Ridership Information* Ridership Information* Ridership Information* Commuters: Commuters: • 100% of Commuters come from the Boston Metro Area, i.e., the bedroom communities that 100% of Commuters come from the Boston Metro Area, i.e., the bedroom communities that surround Boston. surround Boston. Ferry Service: Ferry Service: • Hingham Hingham ‐ to to ‐ Long Wharf Long Wharf ‐ ‐ 3 ‐ vessels vessels • Charlestown Charlestown ‐ to to ‐ Long Wharf Long Wharf – 2 2 ‐ vessels vessels • Rider ship Rider ship ‐ ‐ 90,000 + passengers/month (2007 tally) 90,000 + passengers/month (2007 tally) • Regional Coverage: Regional Coverage: 55% of (non 55% of (non Commuter) passengers reside in Boston Metro Area 55% of (non 55% of (non ‐ Commuter) passengers reside in Boston Metro Area. Commuter) passengers reside in Boston Metro Area Commuter) passengers reside in Boston Metro Area. Upscale Demographics: Upscale Demographics: • 75% + of Commuter/passengers have HHI (House Hold Income) of over $100,000 / yr. 75% + of Commuter/passengers have HHI (House Hold Income) of over $100,000 / yr. • 65% 65% ‐ 35% male to female. 35% male to female. • Large percentage of BHC Commuters employed by financial firms headquartered in Downtown Large percentage of BHC Commuters employed by financial firms headquartered in Downtown Boston Boston Boston. Boston. *Source: Boston Harbor Cruises *Source: Boston Harbor Cruises

Chicago Water Taxi Chicago Water Taxi