FALL 2018 THIS PROPOSAL IS BROUGHT TO YOU BY: HAREN SORIL ARASELI SERRANO EDDIE MARTINEZ COLE VERCAMMEN CLIENT: METRO LA
How might we improve bike security for commuters at Wilshire and Western? By creating an affordable and digital bike lock rental service inclusive to all bike users within a secured area.
https://youtu.be/re-ZczDV8SU
How might we improve bike security for commuters at Wilshire and Western ? Location/City Center
125,493 Population 35 yrs Median age $21,202 KOREATOWN Per capita income $40,866 Median household income Census data: ACS 2017 1-year unless noted
SCHOOL BUSINESSES RESIDENCES SPA GROCERY STORES EVENTS COFFEE SHOPS RESTAURANTS NIGHTLIFE RETAIL BUS STOPS TRAFFIC CONGESTION METRO LINE LOADING AREA
User How might we improve bike security for commuters at Wilshire and Western?
COM ∙ MUT ∙ ER / kəˈmyo ͞ odər / Bike users who commute to and from the Wilshire and Western area looking for affordable and secured bike parking with efficient service.
BRITT DANNY PAIN POINTS PAIN POINTS 1. FORGOT BIKE LOCK 1.BIKE SAFETY WATSON MARTIN 2. WANTS TO USE LOCKERS 2.PROMOTION OF SERVICE GOAL GOAL 21 YEAR OLD FEMALE 35 YR OLD MALE 1. STORE AND SECURE BIKE 1. THEFT PREVENTION FULL-TIME STUDENT FULL-TIME MARKETING EXECUTIVE FOR A FEW HOURS. ON LOCATION TO SEE BOYFRIEND AVID BIKER; IN THE AREA “I’ve been staring at this thing for like five minutes and i’m like... what the hell...” “I like to be in control of the whole process...”
“The most likely group of people to ride a bike to work are those earning less than $10,000 a year.” - Federal government survey (2014) Bicycle theft in California rose (on average) 10.9% each year. - FBI Uniform Crime Report “Children from low-income and minority households, particularly blacks and Hispanics, are more likely to bike or walk to school than whites or higher-income students. “ McDonald, N., 2008 -
Concept How might we improve bike security for commuters at Wilshire and Western?
WHAT WE NEED (PER USER INTERVIEWS & RESEARCH) 1. 1. Secure our users bikes. Secure our users bikes. 2. 2. Make the price affordable. Make the price affordable. 3. 3. Create a quick and efficient service. Create a quick and efficient service. 4. 4. Make the product and/or service more discoverable. Make the product and/or service more discoverable.
BIKE LOCKERS BIKE RAILS
131 CULVER CITY 47 17TH ST.SMC 51 UNION STATION 79 PALMS 133 N. HOLLYWOOD 60 LA CIENEGA 1223 BIKE USERS are currently on the waitlist within the greater los angeles area. 46 BIKE USERS are currently on the waitlist for the Wilshire/Western bike lockers.
Second Lock First Lock
MOST STOLEN BIKE COMPONENTS Frame Front Wheel Back Wheel
THE DIGITAL BIKE LOCK RENTAL SERVICE
https://youtu.be/ngDrjXTb7Pg
By creating an affordable and digital bike lock rental service within a secured area inclusive to all bike users, we will be able to improve bike security for commuters at Wilshire and Western
THANK YOU. If you’d like to see any extended information regarding our process or research, we are more than happy to show you. Besides what we’ve already presented, here’s a list of what else we have available: 1. Service Pricing & Hours of Operation 2. User Persona and User Site Activity 3. Types of Bike Locks 4. Types of Security 5. Interface Wireframes 6. Competitive/Comparative Analysis 7. Prototypes H A R E N ▮ A R A S E L I ▮ E D D I E ▮ C O L E THE DIGITAL BIKE LOCK RENTAL
SERVICE PRICING & HOURS 3 12 METRO SERVICE hrs Hrs TAP HOURS CARD DAY PASS $1.75 $5 $2 FOR CARD 6AM — 10PM DOES NOT INCLUDE PRICE PLAN - One Way Trip - Monthly Passes - Stored Value
ZOIE TASKS BRAXTON Arrive safely 24 yr Old Female F/T Student Store Bike P/T Sales Associate Go about her day FEELINGS INFLUENCES TYPE OF TRIP Bike Boyfriend Frustrated Bus Work Concerned Walk Mobility Confused Car Train Bike Safety Theft prevention PURPOSE OF TRIP Steps of Service Fast, efficient service Work/Commuting 4/5 Shopping 2/5 OVERALL GOAL PAIN POINTS Personal Business 3/5 Social/Recreational 1/5
TYPES OF BIKE LOCKS U-LOCK BRAIDED CHAIN ROPE MARINE CHAIN CABLE PROS : PROS : PROS: PROS: Very Secure Long, Flexible, Extremely Secure, visual Lightweight, Durable deterrent straightforward CONS : Somewhat Heavy, CONS: CONS: CONS: Susceptible to Loose; exposes gaps. Too heavy, additional Easily broken with bolt lock picking and lock often required cutters and other leverage attacks portable tools
WHAT MAKES A SECURITY SYSTEM? TOUCH SENSOR SECURITY CAMERAS HIGH DECIBEL ALARM GPS TARGETING Sensitive to touch on Hard to see or distant Information to know Loud enough to hear. or movement of the areas of the property. your location. device/bicycle. Shrill enough to send a burglar running. Activates lock alarm.
1 2 KIOSK INTERFACE WIREFRAMES 3 4 5
BIKE HUB . BIKE LOCKERS WESTERN/WILSHIRE BIKE LOCKS . BIKE SHARE
METRO BIKE LOCKERS METRO BIKE HUB Western/Wilshire Hollywood/Vine Available 24 hours a day for Metal locker for 1 bike only Service/Product members, 64 spaces total and a repair facility. $24 for six months; $50 deposit $60/yr, $12/mo, or $5/wk Pricing refundable upon return of key Arranged in semi circle against a Located a short walk around the Location/Accessibility wall in groups of 8, can be found corner from the Metro station at some but not all stations Very secure, but be careful not to Virtually 100% secure, lockers Level of Security leave valuables with bike as many are rented out individually people have access to facility 3x6 in. sticker on the locker invites Hours are 7-11am for those needing Content/Information users to figure it out by calling or assistance from a staff member. info visiting blrs.metro.net available at bikehub.com/metro Industrial grey. the perforations on Very green, keeping with the theme Appearance/Aesthetics the of sustainability. Design promotes metal resemble a bicycle ease of use. Members gain entry to the hub via a Uses a key. Open the locker, Usability bike hub card or their California grab your bike and you're set! ID
Breeze Bike Share (Hulu) Metro Bike Share Santa Monica Bicycle Rental Bicycle Rental Service/Product $0.12/min, $7/hour, $25/month, $99/ yr $1.75/half-hour, $5/day, $17/month Pricing $150/year $7/month (students) Located in Santa Monica, extending Must be returned to one of the Location/Accessibility docks in Santa Monica, DTLA, and through Beverly Hills and Westwood to West Hollywood Long Beach These bikes are seldom lost, and cost N/A Level of Security the company very little to replace If you don’t return the bike within 100 Electric powered bikes are also in feet of a Breeze station you will be circulation, reaching speeds of 17mph Content/Information charged $2. Receive $1 credit if you Only available at 3 hubs in DTLA return a Breeze bike to a rack. Real-time map provides information on Also has real time map. Green Appearance/Aesthetics aesthetic signifies that it is a the amount of bikes available at each Los Angeles Metro service. hub You can complete the sign up process Poor readability on some screens Usability in a few minutes via computer or in that haven’t been updated. Screen the field. Compatible with Tap Cards height not ideal for everyone.
HOW CAN WE SUPPLY BIKE SECURITY FOR 46 BIKE USERS AT THE WILSHIRE AND WESTERN AREA? DATA ANALYSIS PER METRO RESEARCH
PROTOTYPES PROTOTYPE 1 PROTOTYPE 2 PROTOTYPE 3 PROTOTYPE 4
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