Presentation Tuesday, March 19 Agenda 1:00 - 1:30 PM Welcome to Roku Ad Connect: The TV Advertising Awakening Day 1: Experience Scott Rosenberg (GM, SVP, Platform Business, Roku) Engaging Television Alison Levin (VP, Ad Sales, Roku) 1:30 - 2:00 PM Keynote: Understanding the Revolution of Video in a Digital World Geo f Ramsey (CEO, eMarketer) 2:00 - 2:30 PM A Conversation on Creating a Hit Show for Streaming Alison Levin (VP, Ad Sales, Roku) & Jordan Cahan (Writer & Producer of Black Monday on Showtime) 2:30 - 3:05 PM A Fireside Chat Anthony Wood (Founder & CEO, Roku), Jim Lanzone (CEO, CBS Interactive) 3:05 - 3:30 PM Break 3:30 - 4:00 PM The CMO Perspective on Cord Cutting Matthew Anderson (CMO, Roku) 4:00 - 4:30 PM Empowering & Engaging Today’s Streamer Rob Holmes (VP, Programming, Roku) 4:30 - 4:50 PM Experience More: A Refreshing Take on Branded Content Valicia Brown (Director, Content, Publicis Media) 4:50 - 5:00 PM Wrap Up Julian Mintz (West Coast Ad Sales Manager, Roku) 8 9
Presentation Wednesday, March 20 Agenda 9:00 AM Welcome & what to expect for the day Day 2: Experience Julian Mintz (West Coast Ad Sales Manager, Roku) Data Driven 9:05 - 9:30 AM A Dialogue About Television Data-Fueled Innovation Jared Lefkowitz (Director, East Coast Ad Sales), Tommy Burk (Head of Ad Product, Roku) 9:30 - 10:00 AM Defining Data: How to start with the audience? Dan Robbins (Director of Ad Research & Programming, Roku) 10:00 - 10:35 AM The Direct to Consumer OTT Opportunity Moderator: Randall Rothenberg (CEO, IAB) Panelists: Alan Smith, (Senior Director, Acquisition Marketing, Peloton), Jesse Horwitz, (Founder & CEO, Hubble), Scott McLeod (Co-Founder, Dream Cloud) 10:35 - 11:05 AM User Experience Designed with the Streamer In Mind Ali Vassigh (VP, User Experience, Roku) 11:05 - 11:20 AM Break 10 11
Presentation Wednesday, March 20 Agenda 11:20 - 11:45 AM Experience More: OTT Isn’t So Taxing with Intuit’s Playbook Day 2: Experience Sam Bloom (GM Interactive, Camelot Strategic Marketing & Media), Data Driven Jenny Crosby (Group Marketing Manager, Online Advertising, Intuit) Television 11:45 AM - 12:15 PM From Script to Stream: How Studios Program for TV Today Moderator: Jon Goodstadt (National Sales Manager, Entertainment, Roku) Panelists: Liz Huszarik (EVP, Media & Research Insights, Warner Brothers), Derek Turk (VP, Ratings & Research, Lionsgate), James Petretti (SVP, US Research & Analytics, Sony Pictures) 12:15 PM Announce Breakouts Julian Mintz (West Coast Ad Sales Manager, Roku) 12:20 - 1:00 PM Breakouts Better Together: Measurement of Smart TV Data Dan Robbins (Head of Ad Research & Programming, Roku) & Jon Goodstadt (National Sales Manager, Entertainment, Roku) - The Hall Beta Partner Program 2019 Roadmap Louqman Parampath (VP, Ad Product, Roku) - The Hall Sponsorships on OTT & The Roku Channel Patrick Colletto (Director of Ad Sponsorships, Roku) & Rob Holmes (VP, Programming, Roku) - The Lookout Deep dive into the Roku UX and Q&A Ali Vassigh (VP, UX, Roku) - The Lookout 12 13
Presentation Thursday, March 21 Agenda 10:00 AM Welcome & what to expect for the day Day 3: Experience Julian Mintz (West Coast Ad Sales Manager, Roku) Measurable 10:05 - 10:40 AM Better Together: Combining Linear Television + OTT Measurement For Success Moderator: Kristina Shepard (Senior Manager, Ad Sales, Roku), Panelists: Shelby Saville (Chief Investment O ffj cer, Spark Foundry), Sam Rose (Director, Video Investment, Horizon), Julie Anson (Associate Director Partner Innovation, Advanced TV, Magna) 10:40 - 11:00 AM Measurement Case Study 11:00 - 11:35 AM Tuned In: Is all Attention created equal? Luke McGuinness (President & COO, TVision) 11:35 AM - 12:10 PM Welcome to the TV Measurement Awakening Moderator: Dan Robbins (Director, Ad Research & Programming, Roku), Panelists: David Shim, (Founder & CEO, Placed), Tom Eaton (SVP, TV & Programmatic Solutions, NCS), Melanie Courtright (EVP, Global Research Science, Dynata) 12:10 - 12:25 PM Wrap Up Alison Levin (VP, Ad Sales, Roku), Julian Mintz (West Coast Ad Sales Manager, Roku) 14 15
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