USPS Engaging Your Audience With Direct Mail Agenda Statistics - PDF document

NENA's 9th Annual National Training Conference September 2019 New Orleans, LA USPS Engaging Your Audience With Direct Mail Agenda • Statistics • Informed Delivery • Share Mail • Irresistible Mail • Next Steps Mail Moment of direct mail recipients 82 % check their mailbox at the first opportunity. sort mail at first 79% opportunity & another 20% sort it later the same day. 11.5 minutes is the average time spent sorting & reading mail. *USPS 2018 Mail Moment Study 1

NENA's 9th Annual National Training Conference September 2019 New Orleans, LA MobileCause July 2019 Informed Delivery > Informed Delivery integrates hardcopy mail and digital marketing, offering an omni-channel marketing approach to meet consumer demands. Added Value of Campaigns Offers a high email Generates multiple Drives consumer open rate of 70% – impressions from a response with more than twice that single mailpiece interactive content of industry average * (digital + physical) related to mailpiece Ability to reach Provides addit ional Potentially consumers digitally data insights to increases ROI on by merely knowing optimize marketing Direct Mail spend their physical address spend * “Email Marketing Benchmarks.” Mailchimp, Feb. 1, 2017 2

NENA's 9th Annual National Training Conference September 2019 New Orleans, LA Share Mail Sample 3

NENA's 9th Annual National Training Conference September 2019 New Orleans, LA The direct mail piece is incredibly important. You can hold it in your hand. You can feel it and touch it. It provides an opportunity for us to explain more. Jennifer Elwood Executive Director of Consumer Marketing American Red Cross (2014) Irresistible Mail of direct mail recipients 82 % check their mailbox at the first opportunity. sort mail at first 79% opportunity & another 20% sort it later the same day. 11.5 minutes is the average time spent sorting & reading mail. Irresistible Mail 4

NENA's 9th Annual National Training Conference September 2019 New Orleans, LA Rethink Direct Mail and integrate it into your marketing strategy. Questions? Thank You Richard Anderson Mailing Executive Richard.Anderson@usps.gov Jamie Honore Sales Executive Generalist Jamie.C.Honore@usps.gov 5