SOCIAL MEDIA TIPS AND TRICKS FOR IFS PARTNERS SEPTEMBER 10, 2019 - PowerPoint PPT Presentation

SOCIAL MEDIA TIPS AND TRICKS FOR IFS PARTNERS SEPTEMBER 10, 2019

WELCOME INTRODUCTION Speakers: • Ellen Jaudon, Global Social Media Analyst Format: • Presentation • End with Q&A - send questions in the chat Webinar will be recorded & shared on IFS Partner Portal Feedback? Email partner.network.office@ifsworld.com

Core Importance AGENDA of Social Actions: Media Structure Core Core Core Actions: Actions: Actions: Strategy Manage Content Core Dos and Conclusion Actions: Don’ts Engage

6 REASONS WHY SOCIAL IS IMPORTANT 1. SEO and Link Building 2. Lead Generation 3. Brand Awareness 4. Recruitment 5. Thought Leadership 6. Connect with Employees

5 CORE ACTIONS TO SOCIAL MEDIA STRUCTURE STRATEGY MANAGEMENT CONTENT ENGAGEMENT

SOCIAL MEDIA STRATEGY

SOCIAL MEDIA STRATEGY - OBJECTIVES Sample social media objectives to integrate into your marketing strategy Business Objective Social Media Goal Metric(s) Grow the brand Awareness (these metrics illuminate your current Followers, shares, etc. and potential audience) Turn customers into Engagement (these metrics show how Comments, likes, @mentions, etc. advocates audiences are interacting with your content) Drive leads and sales Conversions (these metrics demonstrate the Website clicks, email signups, etc. effectiveness of your social engagement) Improve customer Consumer (these metrics reflect how active Testimonials, social media retention customers think and feel about your brand) sentiment, etc.

SOCIAL MEDIA STRATEGY – CHANNEL PURPOSE Below are sample social media channel purpose statements: LinkedIn  Be a leading voice in the sector through thought leadership, generating leads, demonstrating expertise and highlight products and careers Twitter  Provide topical updates, industry news and engage with others Facebook  Inspire fans by demonstrating expertise and providing topical updates

SOCIAL MEDIA MANAGEMENT

SOCIAL MEDIA MANAGEMENT  Social media policy  Accessible content calendar  Objectives and ownership  Social Media Reporting Template

SOCIAL MEDIA WHAT TO MEASURE REPORTS SHOULD ALWAYS REPORT PURPOSE  Be easily accessible to teams  Direct future content creation  Be quick and easy to update  Analyze what’s working and what’s not  Explain trends clearly  Identify trends and areas of innovation  Communicate data effectively  Use visuals  Outline learnings to apply REGULARITY OF REPORTS  Monthly, supported by a weekly snapshot if required.

SOCIAL MEDIA CONTENT

OVERARCHING CONTENT MIX AND THEMES Content Themes Organic Mix % Paid Mix % Network Priority Company Culture 25% 5% LinkedIn, Twitter, Facebook, and/or Instagram Customer Success Stories XX% XX% Network(s) to prioritize Content Theme 3 XX% XX% Network(s) to prioritize Content Theme 4 XX% XX% Network(s) to prioritize Network(s) to prioritize Content Theme 5 XX% XX% Content Theme 6 XX% XX% Network(s) to prioritize 100% 100%

SOCIAL MEDIA IDEAL IMAGE SIZES LinkedIn Facebook  Sharing images to Company Page or personal  Sharing images: 1,200 x 628 pixels profile: 1,104 x 736 pixels  Sharing links with an image: 1,200 x 628 pixels  Sharing links with an image to Company Page or  Sharing Stories: 1,080 x 1,920 pixels* personal profile: 1,200 x 628 pixels Instagram Twitter  Sharing square images: 1,080 x 1,080 pixels  Sharing a single image: 1,200 x 675 pixels  Sharing horizontal images: 1,080 x 566 pixels  Sharing multiple images: 1,200 x 675 pixels  Sharing vertical images: 1,080 x 1,350 pixels  Sharing links with an image: 800 x 418 pixels  Sharing Stories: 1,080 x 1,920 pixels* Social Media Trick 1,200 x 630 pixels will fit all social channels as a “one size fits all” solution

SOCIAL MEDIA RECOMMENDED HASHTAGS IFS BRANDED HASHTAGS INDUSTRY HASHTAGS  #ForTheChallengers  #AI  #IFS  #Cloud  #IFSWoCo19  #EAM  #IFSPartner  #ERP  #IFSApplications  #FieldService  #IFSFSM  #IoT  #SensibleERP  #SaaS  #Service Social Media Trick Don’t use more than two hashtags per post.

SOCIAL MEDIA ENGAGEMENT

CUSTOMER SUPPORT STRATEGY BUILDING POSITIVE ENGAGEMENTS CUSTOMER SUPPORT RESPONSE TIMES  Set up post notifications to ensure all comments  LinkedIn = within 2 hours and messages are responded to quickly  Twitter = within 2 hours  Create standard responses for common questions  Facebook = within 2 hours to be personalized when posted. This will speed up  Instagram = within ½ day response times.  Pinterest = within 1 day PROACTIVE ENGAGEMENT  On a weekly or daily basis, check a social listening search that includes topics of interest. If there’s anything Remember to engage, rather than just broadcast. It’s relevant to your company, decide whether to create a good chance to humanize the brand and create content, engage with key accounts talking about the strong connections. When reposting content, add a topic, or both! comment and tag relevant people/groups to interact more effectively.  Actively check for posts from influential employees that could be reposted on brand channels.  Identify regular contributors and build relationships with them.

SOCIAL MEDIA ENGAGEMENT Sustained engagement is created by:  Regular and topical use of informative content  Great design capturing users’ attention  Clear call-to-actions that engage audiences  Seek opportunities to engage rather than just broadcast  Fast, reactive and proactive community management  Measurement, test and continuous improvement  Knowing your audience and diversifying content to drive engagement.

SOCIAL MEDIA DOS AND DON’TS

THE DOS OF LINKEDIN Engage with your audience  Liking comments and posting replies drives discussion with your audience. Ask easy to answer questions which are relevant to your audience. Post valuable content regularly  The best way to grow your audience and keep your followers interested is by sharing valuable articles and company updates. Post regularly at least a couple of times a week.  Post a mix of usual status updates, and longer form posts. Upload video  LinkedIn supports native video upload. Use this to reach your audiences effectively. Encourage employees/stakeholder to promote the brand  It’s important to encourage employees and stakeholders to share brand messages via their accounts as it boosts awareness and engagement.

THE DON’TS OF LINKEDIN Post at the wrong time  Make sure posts and call-to-actions are timed to match with when the audience is most active Share confidential information  Some information may be strictly confidential. Ask if you’re unsure if you should share something or not. Leave your profile dormant  Leaving your page dormant creates a poor impression and could cause people to unfollow. Keep it as up-to- date as possible. Rush and be careless  When posting, make sure grammar is correct and imagery is of high quality to ensure the company is represented in the best possible light. Be inappropriate or negative  Use professional but friendly language solidify the brand’s thought leadership role on the platform.

THE DOS OF TWITTER Show value in every tweet  Make sure that every tweet has a purpose. Avoid repeating the headline in the copy when sharing articles; instead add opinion or a question to gain the audience's attention. Use high quality visuals  Using high-resolution visuals such as images, GIFs, videos and links, will draw the eye to the content, adding value and improving engagement. Use trending/industry-relevant hashtags  Jump on relevant trending/industry topics by using appropriate hashtags to improve engagement and reach new audiences. Use website cards where possible  Twitter website cards feature a large image attached to your tweet, that when clicked on send users to a specific website. This is a great way to drive traffic and is more user-friendly than a standard link embedded in a tweet.

THE DON’TS OF TWITTER Over-use hashtags  Avoid sounding too promotional and making your tweets look messy, especially when it doesn't add value. Use no more than two hashtags per tweet. Rush and be careless  Check your spelling and grammar is correct and imagery is high quality. Accuracy and professionalism are essential. Only broadcast  Using Twitter purely as a broadcast channel means you’ll miss out on the opportunities to connect and build relationships with potential customers. Engage with social media users by asking questions or set up polls to help encourage conversations with your audiences. Use too much copy  Despite Twitter expanding its character limit to 280, avoid using too much text on tweets. Research indicates that shorter tweets – those under 100 characters – get 17% more engagement.

SOCIAL MEDIA TIPS & TRICKS CONCLUSION  Remember the 5 core actions of social media STRUCTURE STRATEGY MANAGEMENT CONTENT ENGAGEMENT “Where is my “What business “What tools “What type “Who can I Audience?” Objective will and resource of content connect with social support?” work best for me?” performs best?” today?” NEW RESOURCE: IFS Partner Social Media Kit

QUESTIONS?

#forthechallengers