USPS Engaging Your Audience With Direct Mail Agenda Statistics - PowerPoint PPT Presentation

USPS Engaging Your Audience With Direct Mail

Agenda • Statistics • Informed Delivery • Share Mail • Irresistible Mail • Next Steps

Mail Moment of direct mail recipients 82 % check their mailbox at the first opportunity. sort mail at first 79% opportunity & another 20% sort it later the same day. minutes is the average 11.5 time spent sorting & reading mail. *USPS 2018 Mail Moment Study

MobileCause July 2019

Informed Delivery > Informed Delivery integrates hardcopy mail and digital marketing, offering an omni-channel marketing approach to meet consumer demands.

Added Value of Campaigns Offers a high email Generates multiple Drives consumer open rate of 70% – impressions from a response with more than twice that single mailpiece interactive content of industry average * (digital + physical) related to mailpiece Ability to reach Provides addit ional Potentially consumers digitally data insights to increases ROI on by merely knowing optimize marketing Direct Mail spend their physical address spend * “Email Marketing Benchmarks.” Mailchimp, Feb. 1, 2017

Share Mail Sample

The direct mail piece is incredibly important. You can hold it in your hand. You can feel it and touch it. It provides an opportunity for us to explain more. Jennifer Elwood Executive Director of Consumer Marketing American Red Cross (2014)

Irresistible Mail of direct mail recipients 82 % check their mailbox at the first opportunity. sort mail at first 79% opportunity & another 20% sort it later the same day. minutes is the average 11.5 time spent sorting & reading mail.

Irresistible Mail

Rethink Direct Mail and integrate it into your marketing strategy.

Questions?

Thank You Richard Anderson Mailing Executive Richard.Anderson@usps.gov Jamie Honore Sales Executive Generalist Jamie.C.Honore@usps.gov