Tobacco-Free Campus Policies: Engaging the Campus Community
Learning Objectives 1. Begin the engagement process by developing a task force to implement a tobacco-free campus policy. 2. Implement capacity building strategies through assessment tools and community engagement initiatives. 3. Implement a social marketing/social norming campaign in support of the policy. 4. Develop a proposal for a tobacco-free campus and draft a policy for administration.
It Takes a Leader and a Follower http://www.youtube.com/watch?v=fW8amMCVAJQ • Take Aways • – First Follower Crucial – underappreciated form of leadership, transforms lone nut into leader, he is the flint – Nurture the first few followers – Make it about the movement – Be public, be easy to follow – No movement without first follower – Best way to make movement courageously follow and show others how to follow – Have the guts to be the first to stand up and speak out
The Process for Engagement • Proposal to Begin • Research • Gain Buy-In • Task Force • Assessment • Build Capacity/Educate • Develop Policy • Prepare Final Report - Timeline
The Proposal – Initiating the Process • Background • Effect of Current Policy/Lack of Policy • Policy Solution – American College Health Association Position Statement 2011 • Prevalence of Tobacco Use on Campus • Support for Policy • Justification for Policy • Lessons Learned from Other Schools • Proposed Timeline • Next Steps
Tobacco Free Task Force • Invitation from Administration • Mission of Task Force: To provide campus leadership in the development, adoption, enforcement and evaluation of the Tobacco Free campus policy. • Representation from faculty, staff and students. • Meet every 3 weeks • For Committees: – Enforcement/Compliance – Communications, Programs, Capacity Building • President Announces convening of Task Force – Creates Awareness
Benchmarking American College Health Association • (ACHA) Position Statement Gold Model Policies • American Nonsmoker’s Rights • Foundation List – Other Schools, # of Schools Peer and Aspirant Schools • SEC Schools • Time Needed for Implementation • Safety • Enforcement • Retention/Recruitment • http://www.acha.org/Publications/docs/Positi on_Statement_on_Tobacco_Nov2011.pdf
Other Research • Legal Issues • Map the Property • City and County Ordinance • Health effects of Tobacco and Second Hand Smoke i.e. mental health and affect on academic performance • Environmental effects • History of complaints and smoking behavior among your staff, faculty and students • Cessation programs available • Insurance coverage • Current costs of smoking on your college campus in terms of health care, loss of productivity
Reasons for Assessment • Identify needs, wants, allies, resources, and barriers • Ensure steps taken meet actual needs • Decrease the likelihood of misguided efforts, wasted time
Engage Stakeholders • Help identify the right assessment questions (you do not know everything) • More likely to support and act on evaluation results if involved in the process • Usually in positions that can make a difference
When choosing which stakeholders to engage- use these questions as a guide • Can he/she increase the credibility of your efforts or your evaluation? • Is he/she responsible for day-to-day implementation of the activities that are part of the program • Will he/she advocate for or authorize changes to the program that the evaluation may recommend • Will he/she fund or authorize the continuation or expansion of the program
Who to Assess? • Faculty • Staff • Students • Administration • Other Stakeholders
What to Assess? • Smoking/Tobacco Use History and Behavior • Attitudes Towards Smoking (social norming questions) • Quit Attempts/Desire to Stop Smoking • Attitudes and Perceptions Towards Tobacco Free Campus Policy (may include current policy, as well as enforcement options) • Campus Cessation Services • Demographics
How to Assess? • Survey • Review Existing Data • Community Forum • Key Informant Interviews • Discuss with Stakeholders
Assessor Beware • Usability of Assessment • Validity of Assessment • Is the Assessment Representative • Competing Assessments
Need Assistance? As part of the HSCI, we are available to assist all colleges/universities with their assessment needs. Andy Pope, DrPH 803-777-0995 popea@mailbox.sc.edu
Communication Strategies • Email Address i.e. tobaccofree@mailbox.sc.edu – Receive Feedback – Use positive quotes • Dedicated Web Site – i.e. www.sc.edu/tobaccofreeusc – FAQ – Web and print – Keep Updates On Task Force Progress – Resources for Cessation – Task Force List • Tobacco Free Facebook page
Building Capacity • Road Show Presentations to Groups (30 in all) – Student Government, Residence Hall Association, Faculty Senate, Human Resources, Greek, Housing, Athletics – Info included focus on expanding policy, tobacco usage and support for policy, comparison of policies components, timeline • Town Forum – Partnership with Student Gov’t • Informational Packets
Informational Packets
Building Capacity • Events – GASO/Kick Butts • Addictions Inc. Documentary • Relay for Life – Participants wrote letters • T-shirts • Green Street • Tobacco Signature Board • Videos
Great American Smokeout
Building Capacity • Social Norming • Tobacco Usage – We Are Carolina We Take Pride in Our Choices • Social Marketing • Tobacco Free Is… • Utilize various media outlets – paper, monitors, flyers, posters, social media
Social Norming Social Marketing Campaigns 2012-2013
Far too many students at USC have the misperception that the majority of their peers smoke, but this is not true. According to the National College Health Assessment conducted at USC in 2012 only 13.8% of USC students smoke; however, student's report they perceive 85.8% of their peers smoke. Healthy Carolina is working to correct this misperception of tobacco use at USC through a campus-wide social norming campaign called: We Are Carolina.. We Take Pride in Our Choices
Basketball Games – Video Board with PSA And Rally Rags
Tobacco Free is ……
Reach • The reach of the online ads were 10,550 page views • Print ads were read by approximately 3600 during November • Approximately 200 students were exposed to the sandwich boards. • Over 100 posters were hung across campus • Facebook ads images viewed on average by 375 people with approximately 5000+ over the social norming campaign.
Feedback – Topics of Concern • Individual Rights • Safety • Impact on retention/recruitment • Enforcement – Do not want campus safety to be the tobacco police • Taking away personal decision making power • International Students enforcement • Loss of work time because of longer smoke breaks • Enforcement with donors
Benefits/Justification Tobacco Leading Cause of Preventable Death • Join movement with 800+ other schools • National Tobacco Free Campus Initiative • Reduced risk from Secondhand Smoke • Reduce % of students starting tobacco in college • Our Vision, Commitment to Employee Wellness and Healthy Campus • – Health Care Costs, Loss Productivity Viewed as Leaders in Public Health/Sustainability • Hookah is on the rise • Worksites are going tobacco free - prepare students • Support Sustainable – Green Initiative • Recruitment/Retention •
The Policy • Use ACHA 9 recommendations • Other Gold Model policies (ANRF) • Follow Your School’s Template • Get Familiar with the approval process to educate the task force.
The Policy • Components – Purpose – Spirit of the Policy – Covered Individuals – Definitions – Tobacco and Property – Use of Tobacco Products – Support of Tobacco Products – Communication of Policy – Tobacco Cessation Resources – Enforcement and Compliance – Exceptions
Final Report • Background • Benchmarking • Input from Community • Impact of Policy • Policy Development • Final Recommendations • Proposed Budget • Timeline for Implementation
Lessons Learned/Tips for Success Focus on Culture Change • Focus on Smoke, not Smoker • Debunk Individual Rights • Create a simple and consistent message on why: • Why We Decided to Go Tobacco-Free? The University of South Carolina is deeply committed to the well-being of our students, faculty, staff and visitors. In support of the vision and mission of Healthy Carolina and to provide a safe, healthy environment in which our community can flourish, and in accordance with the university’s commitment to public health and sustainability, the University of South Carolina Columbia is a completely tobacco-free campus. This policy expands the 2006 tobacco-free policy to cover all university property. The intent of this policy is to create an environment that is conducive to quitting tobacco, to promote the prevention of tobacco use and to prevent the risks associated with exposure to second-hand smoke.
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