the keys to digital marketing and creative engagement
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The Keys to Digital Marketing and Creative Engagement ERICA EYRING - PowerPoint PPT Presentation

Jan 01, 2024 •252 likes •397 views

The Keys to Digital Marketing and Creative Engagement ERICA EYRING Director, North America Expedia Media Solutions Experience: Erica has been with Expedia for 15 years, currently focusing on strategic account development across travel and

  1. The Keys to Digital Marketing and Creative Engagement

  2. ERICA EYRING Director, North America Expedia Media Solutions Experience: Erica has been with Expedia for 15 years, currently focusing on strategic account development across travel and non-travel brands. She previously worked at Yahoo! with a focus on e-commerce. Fun Fact: Erica has traveled to 6 continents and 25 countries

  3. LEADING GLOBAL BRANDS 35 200+ 75+ Languages Sites Countries 3

  4. THE KEYS TO DIGITAL MARKETING BE AUTHENTIC INSPIRE LEAN ON STRATEGIC TO YOUR THROUGH CREATIVITY & PARTNERSHIPS BRAND INTERACTIVTY

  5. BE AUTHENTIC

  7. bcexplorer.expedia.com

  8. INSPIRE THROUGH INTERACTIVITY

  10. CONSIDER STRATEGIC PARTNERSHIPS

  12. RESULTS BOSTON JMC 24:1 20% RETURN ON INCREASE YOY ROOM ADVERTISING SPEND NIGHT DEMAND Campaign dates: December 15, 2016 – February 28, 2017

  13. THANK YOU SUBSRCRIBE TO OUR BLOG: http://blog.advertising.expedia.com

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