7/14/2017 Presentation DRAFT Property of the ACBL, Board of Directors and Board of Governors Teacher & Club Owner Survey Toronto July 2017 BoG Teacher & Club Owner Committee S. A. Moese, Chair, K082411 Methodology • Self administered questionnaire sent by Survey Monkey to 5200+ target Teachers and Club Owners of record (ACBL) • 40 days results 474 responses 443 valid responses (8.5% participation) • Questionnaire completed in 10 ‐ 12 minutes – 33 questions • Background data • Open ended Dislikes & Likes Salience and importance • Overall and evaluation ratings (Poor, Fair, Good, Very Good, Excellent) • Intention Ratings (Definitely not, very unlikely, unlikely, might o rmight not, likely, very likely, Definitely). • All scales validated for psychometric balance. Presentation DRAFT Property of the ACBL, Board of Directors and Board of Governors 1
7/14/2017 Presentation DRAFT Respondents (443) Property of the ACBL, Board of Directors and Board of Governors Role Respondent Age PNTA Club Owner 86 years or older 66 ‐ 85 Both 46 ‐ 65 21 ‐ 45 Teacher Under 20 0 50 100 150 200 250 300 0 50 100 150 200 Teacher Accreditation Gender More Teachers than Club owners, • though teacher lists very Multiple Certifications PNTA incomplete Not Certified Equal or older than membership – Other • Better Bridge how do we grow younger leaders? Male Learn ridge in a Day Many more non accredited • Easy Bridge teachers not get this survey. Female ABTA Balanced gender • TAP 0 50 100 150 200 250 0 50 100 150 200 250 Presentation DRAFT Businesses Property of the ACBL, Board of Directors and Board of Governors Income Considerations Business Type NA Other Other LLC Volunteer Sole Proprietor Not for profit or iincome Registered Non ‐ Profit For profit or income 0 50 100 150 200 0 50 100 150 200 My Location Other Affordable space is a major consideration facing • Work from Home continuity and growth I rent/lease my space (single use space) Non ‐ profit registrations half of claimed practice. I rent/lease my space (shared • space) I own my space Free Public Space 0 20 40 60 80 100 120 2
7/14/2017 Activity History Presentation DRAFT Property of the ACBL, Board of Directors and Board of Governors Students Past Year #Tables Past Year Don’t Know Don’t know More than 500 More than 10000 301 ‐ 500 5001 ‐ 10000 201 ‐ 300 3001 ‐ 5000 126 ‐ 200 1001 ‐ 3000 76 ‐ 125 501 ‐ 1000 51 ‐ 75 101 ‐ 500 21 ‐ 50 Less than 100 1 ‐ 20 0 20 40 60 80 100 0 10 20 30 40 50 60 70 80 New Members Past Year NA Smaller to mid ‐ size club owners and teachers • Don’t know dominate this sample as expected. 101 ‐ 200 51 ‐ 100 60% of respondents recruit fewer than 10 new • 21 ‐ 50 members per year. 11 ‐ 20 6 ‐ 10 1 ‐ 5 None 0 20 40 60 80 100 120 140 160 OVERALL Ratings Excellent 4.00 3.50 Very Good 3.00 2.50 Good 2.00 1.50 1.00 0.50 0.00 Overall Board of Board of ACBL District & Units Directors Governors Management 3
7/14/2017 Overall Voluntary Comments District and Unit Voluntary Comments ACBL Management Voluntary Comments Base 443 Overall Rating 2.14 Overall Rating 2.57 Overall Rating 2.59 DISLIKES % LIKES % DISLIKES % LIKES % DISLIKES % LIKES % blank 52% Blank 52% Blank 66% Blank 60% Blank 37% Blank 31% Nothing 13% Nothing 3% Nothing 15% Nothing 11% Nothing 4% Nothing 0% General 0% General 2% General 0% General 0% General 2% General 2% Always responsive / helpful / No Contact / Interaction 8% Unit 9% Lack support/ Training / Not Responsive / Supportive 13% supportive 24% District 7% Responsive / Supportive 8% Respect 11% People / Members / students 32% ACBLScore 3% Staff / emploees / great 11% No Edu. Liason / Teacher Student / Player behavior 10% Help Players Improve 22% support 7% Supports Teachers 8% Technology bugs 2% Excellent suport 2% Too much work / admin / No Contact / Interaction / Unit 6% Distircts 4% Reecords 8% Fun / joy of bridge / playing 16% experience 2% ACBL Score 2% Not support Clubs 6% Supports Clubs 3% Recruiting Effort 7% teaching / TAP / ABTA 14% Ineffective 1% Online Information 2% Club/STaC/Tournament Communication Newsletter ACBL 5% Recruiting New Players / Members 11% Conflicts 4% Website 3% Time/Not enough/ takes Not Responsive 3% No Contact / Experience 3% ACBL Management driving too much 5% Directing / Club Managing 6% • They don’t work together 2% Financial Support 2% Player retention 5% Positive feedback 5% positive Overall Experience. Not Recruiting / Serving new Cost/fees 5% New Friends /partnerships 5% players 2% Leadership 2% High level of no response • Rent / Space 5% Growth in numbers 3% No Publicity/Promotion/Adv 2% Supports Players 2% Technology 5% ACBL 3% Bias toward certain clubs 1% Focused on Improvement 1% BoD Voluntary Comments Overall Rating 1.90 District & Unit experience all • BoG Voluntary Comments DISLIKES % LIKES % Overall Rating 1.70 over the map Blank 70% Blank 74% DISLIKES % LIKES % Nothing 6% Nothing 10% BoD out of touch • Blank 85% blank 88% General 2% General 1% Nothing 5% Nothing 6% Just who are the Board of • General 0% General 0% No Contact / experience 6% Responsive / open / helpful 7% Governors? Not responsive / rude 4% No contact / experience 3% Not Know / hear/ contace / (Many confused about roles and Not benefit clubs 4% Teacher Support 2% • experience 6% No Contact / experience 3% Not benefit teachers 2% Proomote game / growth 1% responsibilities of these 4 Too little support 1% Responsive 1% Inffective Governance 2% Club Support 1% No Results / Powerless / Support members, teachers club groups!) Costs and fees 2% Like my director 1% Useless 1% owners 1% Not focused on growth 2% online support 1% Not understand how ACBL ACBLscore fiasco 2% Effective representation 0% works / Roles & Resp. 1% Improving representation 0% ACBL Services OAR Recruit new players ACBL teacher support and services ACBL member services ACBL club services ACBL marketing Payments to ACBL ACBL fees ACBLscore ACBL website 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4
7/14/2017 Teacher & Club Owner Intentions Reduce the number of games you run Face increasing competition from online teachers Face increasing competition from other teachers Lose money because of tournaments in my area Reduce the number of classes you teach Add more games to your schedule Face increasing competition from other clubs Face increasing competition from online bridge How do we Lose money because of tournaments in my area Attend a skill building or accreditation seminar in your area LEVERAGE Increase the number of classes you teach this Face increasing competition from other teachers Attend a skill building or accreditation seminar in your area interest??? Increase your class size Increase the number of new players you recruit Increase the number of new players you recruit Recruit new players Renew your sanction ‐ 2.00 ‐ 1.50 ‐ 1.00 ‐ 0.50 0.00 0.50 1.00 1.50 2.00 2.50 3.00 Consider… Presentation DRAFT Property of the ACBL, Board of Directors and Board of Governors • Are we coordinated among the ACBL HQ, BoD & BoG, Units & Districts to leverage/collaborate efforts toward growth (members, tables, classes)? • Does sufficient infrastructure exist for Districts, Units and Clubs to benefit from a coordinated membership drive? Increase Tables? Increase Class size? How do we move people from “Do this for me” to “Do this with me”? • How should benefits of growth be shared among stakeholders? What is the business model? • What does this tell us about communication, collaboration, and wasted work in our current ecosystem? • What does this tell us about what we need to do to create the desired ACBL Member experience and common high quality ACBL brand equity zone wide? Sustained Growth requires a sound, resilient foundation 5
7/14/2017 Current State Deficient Relationships: ACBL T&CO and BoD or BoG Mgmt T&CO and prospects Between Teachers & Club Owners Districts & BoG and every other stakeholder BoD and BoG Units Districts & Units ‐ High Variance Effective Relationships: Club Teachers Mgmt and BoD Owners Mgmt & Club Owners Club Owners & Players Prospects Players & Members Board of Board of Directors Governors Ideal State ACBL Unit & Mgmt District Operations & Recruitment Technical Support Collaborative Communications Governance & Compliance Teachers Best Practices & PROSPECTS Players & Prospects Members Club Owners Stakeholder Inputs Board of Board of Directors Governors Joint Committees 6
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