Starting Over a Flop T H E E L E C T R I C C A R I S Too - PowerPoint PPT Presentation

Jul 23, 2023 •104 likes •164 views

Starting Over a Flop T H E E L E C T R I C C A R I S Too ugly No clear buyers No charging infrastructure GM EV1 Now discontinued Incumbents have Wait for someone else to approached it in build the infrastructure All the Appeal

Starting Over
a Flop T H E E L E C T R I C C A R I S Too ugly No clear buyers No charging infrastructure GM EV1 Now discontinued
Incumbents have Wait for someone else to approached it in build the infrastructure All the Appeal only to consumer “green” desires wrong Leverage existing product/ ways manufacturing lines Sell through existing distribution channels
What if we approached the electric car from First Principles? Build in-house Target high-end Map out a path Sell D2C from the market of for charging infra and own ground up enthusiasts dealerships
INTRODUCING INFOTAINMENT Our Electric Car 10” screen SIMPLE CHARGING at our stations POWERFUL ENGINE 0-60 in 3 seconds WHISPER QUIET at any speed

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