SPECIAL THANKS TO OUR SPONSORS AAPOR ANNUAL CONFERENCE 2017 | - PowerPoint PPT Presentation

SPECIAL THANKS TO OUR SPONSORS AAPOR ANNUAL CONFERENCE 2017 | @PANJAAPOR

LET’S TAKE A STEP BACK IN TIME… HISTORY OF ONLINE PANELS AAPOR ANNUAL CONFERENCE 2017 | @PANJAAPOR

1990s & Early 2000s  Internet penetration was at 20% in the mid- 1990’s but by 2001, it had skyrocketed to 50%.  Online panels were created essentially from mail access panels  The .dot com boom accelerated online panels  Researchers wanted a way to lower data collection costs and obtain results faster  Response rates for RDD surveys were declining  Non-probability recruited panels were leading the charge (cheap, fast) AAPOR ANNUAL CONFERENCE 2017 | @PANJAAPOR

Online Panel Timeline 2014 to 2000-2006 present • AOL/Opinion Place • Mergers and (DMS), Gallup Panel, acquisitions, unique Knowledge Networks • Survey Spot (SSI), • AmeriSpeak (NORC), niche panels (GfK), Harris Poll comScore, Greenfield American Trends (Hispanic, B2B, (Nielsen), NFO My (Toluna), I-Say Panel (PEW), mobile, High level Survey (Lightspeed (IPSOS), E-Rewards increased DIY executives, etc.), DIY GMI) (Research Now), YouGov (US), Rand 1995-1999 2007-2013 □ Only 2 probability panels from the very beginning (Gallup – multi mode, & KN full online) □ Currently over 90 online panels across North America □ Increased DIY packages make it easier and more affordable □ And now we are seeing a rise in probability panels AAPOR ANNUAL CONFERENCE 2017 | @PANJAAPOR

Our Panel of Experts Today  J. Michael Dennis - Senior VP , BVI Unit, Executive Director of AmeriSpeak, NORC  Mansour Fahimi - Senior VP/Chief Statistician of Marketing & Data Sciences, GfK  Michael Link - Division VP , Data Science, Surveys & Enabling Technologies, Abt Associates  Chintan Turakhia - Executive Vice President, SSRS AAPOR ANNUAL CONFERENCE 2017 | @PANJAAPOR

PROBABILITY PANELS: INSIGHTS FROM THE FIELD AAPOR ANNUAL CONFERENCE 2017 | @PANJAAPOR

Probability-based Panels  Who are the respondents?  What methods of recruitment are used to build probability panels?  How does sampling work?  Incentive offerings  Why use points, cash or other incentive?  Pros and cons from panelists’ and vendors’ perspectives on different incentive offerings AAPOR ANNUAL CONFERENCE 2017 | @PANJAAPOR

Probability & Non-probability Panels  How do they differ?  Advantages and disadvantages to each?  What should researchers consider when choosing whether to field a study with a probability panel or a non-probability panel? AAPOR ANNUAL CONFERENCE 2017 | @PANJAAPOR

Data Quality  How reliable are probability panels?  What are the challenges related to sampling and weighting when using panels in general?  How does questionnaire design impact data quality?  What are the quality measures used in panels? AAPOR ANNUAL CONFERENCE 2017 | @PANJAAPOR

Probability Panels: When & Why to Use Them  What should researchers consider when fielding a study with a probability panel?  How are probability panels different from traditional methods (ABS, phone, etc.)?  What are the advantages of using a probability panel in comparison to other probability methods?  What are the challenges?  Future applications of probability panels? AAPOR ANNUAL CONFERENCE 2017 | @PANJAAPOR

PROBABILITY PANELS: Q&A AAPOR ANNUAL CONFERENCE 2017 | @PANJAAPOR

J. Michael Dennis dennis-michael@norc.org Mansour Fahimi Mansour.Fahimi@gfk.com Michael Link m.link@abtassociates.com @mlink01 Yvonne Shands yshands@ssrs.com @yvonne_shands Chintan Turakhia cturakhia@ssrs.com @chintant CONTACT US AAPOR ANNUAL CONFERENCE 2017 | @PANJAAPOR