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Nov 04, 2023 •48 likes •308 views

$$$$$$$$$$$$$$$$$$$$$$$$$$ Social MSM Online Media Eyeball HITS Outcomes counting AMEC IABC

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  14. AMEC IABC Council of PR Firms SNCR Institute for PR DAA “The PRSA WOMMA Coalition” Global Alliance ARF FIBEP CIPR Dell PRCA General Motors McDonalds #SMMStandards Ford Procter & Gamble www.smmstandards.org “The SAS Clients Conclave” Southwest Airlines Thomson Reuters

  15. 1 Content Sourcing & Methods 2 Reach and impressions 3 Engagement 4 Influence & relevance 5 Opinion & advocacy 6 Impact & value

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  24. High Engagement i.e. Video Starts Google + Chat Total Volume of Coverage Webinar Ultimate Road Trip Media Day Low Medium High Very High Status update High Resources Low Resources Photo Event Resource Use High Very high Medium Low Corporate Video Link Low Engagement

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