Continuing the FOG Fight (Fat, Oil, Greases) Elvira Gabos Project manager 29.01.2019
Why do we need such a project ? 300,000 sewer blockages in the UK every year Cost: £100million 2 2
Out of sight, out of mind 3 3
Change the behaviour of 4.6 million people Engage 28,000 food businesses 7 people 4.6 million people 4 4
Contents ▪ Business need ▪ Target audience ▪ Scope of the Project ▪ Stakeholders ▪ Communications ▪ Progress, achievements ▪ Benefits 5
Business need 66% of blockages is preventable 6 6
Target audience Domestic customers Food Businesses 4.6 million 28,000 Home visits Community events Pro-active visits & Engage food businesses sewer survey Working with Reactive visits schools Influence of national & international media & other UK water companies 7
Strategy to engage customers living in hotspots Company wide general campaign with traditional and social media Involving stakeholders 8
Stakeholders Other teams in Southern Scouts Water Brownies Food Trade businesses, associations Domestic incl. chains customers Councils Governmental Community organisation groups Universities UK Faith Groups Wastewater companies NGOs Chambers of Schools Commerce 9 9
Cutting edge approach towards multi-premises food businesses 10 10
The Unflushables Film & campaign Reached 16 2017 million people Gold Award in 2017 from CIPR 11 11
The Unflushables 2 & the Augmented Reality game Launched in December 2018 12 12
Progress with 7 people Visited 73,000 customers Lifted 9,200 manholes Found 1,250 sewer issues Held 20 days of action Contacted 2,500 food businesses Engaged 28 large multi- premises food chains Gave 450 presentations 13 13
Reduction in sewer blockages 14
Food businesses with grease management after pro-active visit 32% No 68% Yes 15
Food Businesses with grease management after reactive visit 16
Achievements, benefits Customer awareness 5% Sewer blockages 17% Prevented 88 internal floodings We won gold with our film We will have saved £11,5 million by 2020 The “Southern Water Model” for engaging food businesses 17 17
Any questions? Ask for a detailed report if need more info….
Thank you Elvira.Gabos@southernwater.co.uk Tel:01273663433 Mobil: 07881357501
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