How do we Increase PrEP use in MSM and Transgender Women? Presented by Natalie Sanchez Clinic Administrator, Specialty Services
Inspiring PrEP Demand 5,002 newly diagnosed with HIV in California New Infections Latino MSM Black 38.5 per 100,000 17.1% Latino 14.8 per 100,000 44.1% 5,002 people newly diagnosed White 9.8 per 100,000 26.9% with HIV in California Transgender PrEP Users AA MSM Women African American 10% Latino 12% White 74%
Outreach Social Marketing Screening Patient Navigation Program PrEP Referrals Operations Pts on PrEP From May – Dec. 2015 Evaluation 3
Supply and Demand DEMAND SUPPLY UTILIZATION • Informed Access • Ease of Access • Educated • Prescribing • Perceived • Value Provider Benefit Health • Insurance • Benefits • Center in the Coverage outweigh the U.S. Risk
How to create a PrEP dialogue? Culturally Relevant Modeling Conversations
PrEP Messages • Incorporate in Daily Routine • Over 90% Effective • Treatment Adherence • Research Data & Analysis • Self-Efficacy Effectiveness Ease of Use • Use with Condoms • Pt/Provider Relationship Issues Affecting Target Popula • Visual Representation • Relationship Status • Risk Factors • Homophobia • Transphobia • Condom Use Am I at Risk Social Issues • Discrimination • Advocacy • Immigration Status • Poverty • Insurance
PrEP Campaigns ¡ Listo! Sin Verguenza Season II 2015 2016 Transgender Kiki and Brunch Women Feb. 2017 April 2017
PrEP Awareness Campaign
¡LISTO! Production of Components Table Tops Posters 9 Step & Repeat Magazine Ads
PrEP Campaign PrEP Bilingual Campaign 20,000 Reach Screening May ay- Dec 2015 2015 2,000 Patient Navigation 100 PrEP Referrals 80 50 on PrEP
Coming Soon Primary Care Black MSM Provider PrEP Campaign PrEP Training Feb. 2017 December 2016 Transgender PrEP Sin Verguenza Women Season III April 2017 Dec. 2017
Where Does the Conversation Continue? Phase 1 Phase 2 Adherence/ Decrease HIV Awareness Access/Uptake Retention Infections
Contact Natalie Sanchez, MPH Clinic Administrator, Specialty Services V Creator/Writer/Producer nsanchez@ altamed.org 323-869-5468
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