Roger Rickard
Knowledge Spending Networking Relationships Revenue Education
CMO’s of Fortune 1000
Top Headlines • Attendance levels - increasing. • Spending per meeting continues to grow. • Greatest increases - corporate and association. • Greatest decline - government. • Business conditions for meetings continue to improve worldwide. • Fear of impact from rising fuel prices and airfares. MPI Business Barometer
Meetings Mean Jobs Meetings Mean Education Meetings Mean Revenue Meetings Mean Spending Meetings Mean Handshakes Meetings Mean Business
Methodology • PricewaterhouseCoopers, PwC US • Two key areas of research – Primary Data thru Surveys, 6,000 received – Research of Industry, government and proprietary
Meetings Definition • United Nations World Tourism Organization’s (UNWTO) – Ten (10) or more people – Four (4) hours or longer – Offsite
Meetings Mean Jobs 1.7 Million Direct Jobs 4.6 Million Support Jobs More jobs than: Broadcasting & communications (1.3M) Truck & Rail Transportation (1.5M) Computer & Electronic Man. (1.1M) www.meetingsmeanbusiness.com
Meetings Mean Education 1.8M Meetings & Events 205M Delegates & Exhibitors Largest provider of Adult Education Job Training Sales Revenue – attracting buyers Relationships www.meetingsmeanbusiness.com
Meetings Mean Revenue $263 Billion Direct Spending $106 Billion Share of GDP US Auto Manufacturing ($78B) Information & Data Processing ($76B) Performing Arts/Sports/Museums ($71B) www.meetingsmeanbusiness.com
Meetings Mean Business Total Economic Output: $907B 6.3M Jobs $271B Labor Income $64B Federal Tax Revenue $46B State & Local Tax www.meetingsmeanbusiness.com
Meeting Related Taxes $110B annually $301M daily $12.5M h ourly $208K minute
A Great Story to Tell • Economic Engine • Major Tax Generator • Infrastructure Created for Visitor • Success of Other Businesses • Global Brand for the Destination @rogerrickard
Roger Rickard
Know for Sure • AIBTM • Easy to do business • Product is key to success @rogerrickard
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