Port of Los Angeles Social Media Campaign by Platform June 2016 - PowerPoint PPT Presentation

Aug 31, 2022 •281 likes •508 views

Port of Los Angeles Social Media Campaign by Platform June 2016 Port of Los Angeles Brand The nations #1 container port and global model for sustainability, security, and social responsibility. Business Audience Maritime Industry

Port of Los Angeles Social Media Campaign by Platform June 2016
Port of Los Angeles Brand The nation’s #1 container port and global model for sustainability, security, and social responsibility. Business Audience • Maritime Industry • Cargo • Terminal Development • Infrastructure • Environment • Finance
LA Waterfront Brand 400+ acres of waterfront development and public access projects, funded and maintained by the Port of Los Angeles. Community Audience • Waterfront Development • Events • Cruises • Travel • Entertainment • Museums & Attractions
Social Media Platforms Port of Los Angeles | LA Waterfront
Audience Growth Platform May 2015 May 2016 Percentage Facebook/PortofLA 20,028 24,933 25% Facebook/LAWaterfront 6,947 11,778 70% Twitter/PortofLA 11,256 14,884 32% Twitter/LAWaterfront 601 1,310 118% Instagram/PortofLA 1,638 5,642 244% Instagram/LAWaterfront 1041 2,369 127% YouTube 349 1,080 209% Snapchat 5 11 120% Total Followers 41,865 62,007 48%
Target Audiences
Trending Topics
#PortofLA #LAWaterfront #AmericasPort #BigShipActive

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