Social Media Policy Jo-Leigh Warren, Digital Strategist Center for - PowerPoint PPT Presentation

Sep 28, 2022 •142 likes •204 views

Social Media Policy Jo-Leigh Warren, Digital Strategist Center for Strategic Relations The Need for a Social Media Policy Social media is increasingly becoming a popular communications tool to reach a wider audience Social media makes it

Social Media Policy Jo-Leigh Warren, Digital Strategist Center for Strategic Relations
The Need for a Social Media Policy • Social media is increasingly becoming a popular communications tool to reach a wider audience • Social media makes it easier to be transparent • ARC has multiple social media accounts managed by ARC staff, it is important to have consistent messaging to maintain cohesive branding 22.8K Total Followers 6.7K 10.3K 4.2K 1.6K
The Need for a Social Media Policy • The ATL post brought over 16K visitors to the ARC website • 8,908 visits came from social media • ~54% of site traffic • The Chattahoochee post brought over 2K visitors to the What’s Next ATL website • 918 visits came from social media • ~44% of site traffic
Social Media Policy Process • A draft policy is being created and reviewed through CSR and a focus group • The focus group consists of representation from each group in the agency to ensure the policy works for everyone and is easy to understand and implement • Research • Community Partnerships • Transportation • Business Services • Aging and Independence • Workforce
Next Steps • Business Services Review • Conduct 2 nd Round of Focus Group • Executive Team Review

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