ORGANIC LOOSE LEAF TEA
RESEARCH TARGET MARKET Advocates who think, shop and live “green.” 25-40 year old niche. Health conscious. Interested in organic products and being environmentally friendly. Anyone who is new to organic and all natural loose leaf tea.
COMPETITOR ANALYSIS NUMI ORGANIC TEA Tea bags. Organic and fair trade certifjed. Recyclable cardboard. MIGHTY TEA LEAF Whole leaf tea in biodegradable tea bags. Biodegradable and recyclable cardboard boxes. High quality tea. THE REPUBLIC OF TEA Aluminum containers. Tea bags. Higher quality tea. Many varieties. All containers look different.
AWAKEN TEA COMPANY HISTORY We started Awaken Tea Company in 1991 in search of a better tea. Too much chemicals and pesticides are in other tea companies. Organic and all natural loose leaf tea. Direct and Fair Trade sourcing. Thorough supply chain audits. Values collaboration and diversity. All people should be paid an equitable wage. Conventional tea is treated with a broad range of agricultural chemicals. Most teas are air-dried without fjrst being washed. The fjrst time tea comes into contact with water is in our own cups. This means that any harmful chemicals used at the gardens are released in our cups along with the tea fmavor. We steer away from this.
PRODUCT CONCEPT DESCRIPTION All natural, Certifjed Organic and Certifjed Fair Trade loose leaf tea company. Committed to reducing the impact on our planet. Supports organic tea cultivation to deliver the highest quality. Harvest teas without chemical fertilizers, pesticides or herbicides. Preserve earth’s resources and protect the health of our farmers. This ensures that what is going into our bodies is 100% natural, made the way nature intended. SUSTAINABLE ARGUMENT Available for sale in supermarkets, specialty stores and all natural and organic stores. Travel will be important and will be driven with biodeisel trucks. Recyclable or repurposable aluminum tin containers.
PACKAGE DESIGN MATERIALS 100% recyclable aluminum container. 100% recycled and 75% post consumer waste paper. Soy based ink emitting 0% VOCs and using 0% petroleum. Low-solvent adhesives. RECYCLE/REPURPOSE SUGGESTIONS Repurposable for tea, kitchen or food related purposes. Can be used for anything that needs to be airtight. Can be repurposed for storage. We urge consumers to recycle the container and label.
JASMINE ORGANIC GREEN TEA WE ARE COMMITTED TO REDUCING WHY SHOULD I DRINK AWAKEN JASMINE? THE IMPACT ON OUR PLANET. JASMINE
DARJEELING ORGANIC BLACK TEA WHY SHOULD I DRINK WE ARE COMMITTED TO REDUCING AWAKEN DARJEELING? THE IMPACT ON OUR PLANET. DARJEELING
CHINESE ORGANIC OOLONG TEA WHY SHOULD I DRINK WE ARE COMMITTED TO REDUCING AWAKEN CHINESE OOLONG? THE IMPACT ON OUR PLANET. CHINESE OOLONG
IDENTITY DESIGN ABRAHAM LINCOLN LEAGUE GOTHIC FRANKLIN GOTHIC BOOK FRANKLIN GOTHIC MEDIUM PANTONE 7489 U FRANKLIN GOTHIC DEMI FRANKLIN GOTHIC HEAVY PANTONE 520 U BUTTERFLY Tea leaves as wings. Symbolism is referred to transformation. PANTONE 1245 U Soulful symbol.
STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS Good quality tea with concerns Holding two ounces of tea. Organic and fair trade Size and amount of tea. for a busy lifestyle. certifjed loose leaf tea. We only sell loose leaf tea, It may not appeal to consumers Modern and which is a weakness and may Aluminum is sustainable and who purchase loose leaf tea in contemporary identity. harmful to consumers who recyclable. bulk and drink a tremendous like tea bags. amount in a day or a week. No graphic confusion. Educated audience. Our tea is fairly expensive The butterfmy is a reminder Our tea is benefjcial to because of its high quality and to make changes when the your health. that we do not have tea bags. opportunity arises. We market the different All of our tea we sell is Consumers are able to minerals and vitamins in each loose leaf. purchase larger amounts of tea that are most important. loose leaf tea in 4oz. or 16oz. bags, only online. Sustainable packaging.
ORGANIC LOOSE LEAF TEA HANNAH PIERAGOSTINI
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