ONTARIO TRAVEL INFORMATION CENTRES Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
ONTARIO TRAVEL INFORMATION CENTRES • OTMPC operates 11 Ontario Travel Information Centres (OTICs) across the province that welcome over 1 MILLION VISITORS annually. • OTICs actively promote and sell Ontario as a premier year-round travel destination. • OTIC staff act as ambassadors of Ontario, welcoming visitors, influencing travel patterns and expenditures, by inspiring visitors to experience the people, communities and attractions of Ontario. • Extending reach of travel information services by expanding industry partnerships and bringing Ontario to the doorstep of our visitors. 2 Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
OTIC LOCATIONS The OTMPC operates 9 year-round and 2 seasonal Travel Information Centres which include: Windsor Niagara Falls Toronto Bainsville Sault Ste. Marie Tilbury St. Catharines Barrie Hawkesbury(S) Pigeon River(S) Sarnia 3 Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
TRAVEL CENTRE VISITATION ➢ In 2016, the East Region OTICs welcomed over 264,000 visitors ➢ Together the 11 OTICS across the Province welcomed over 1 million visitors in 2016. 4 Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
BAINSVILLE ON ROUTE TRAVEL CENTRE 5 Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
HAWKESBURY TRAVEL CENTRE 6 Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
TRAVEL CENTRE SET-UP Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
BROCHURE RACKING SYSTEM Brochure Racks are set up by RTO 7 Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
Experiential Brochure Racks 8 Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
Counselling Area 9 Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
Boutique 10 Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
KEY SERVICES OFFERED TO INDUSTRY Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
TAP INTO THE OTICS - KEY SERVICES OFFERED TO INDUSTRY PARTNERS 1. Partnership opportunities include: ➢ Brochure distribution and display ➢ Digital and print advertising ➢ Souvenir and merchandise sales ➢ Attraction and event ticket sales ➢ Accommodation Reservation & Referral Programs ➢ Event listings ➢ Sponsorship opportunities at Tourism Week launches & Travel Information Services Conferences 12 Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
TAP INTO THE OTICS - KEY SERVICES OFFERED TO INDUSTRY PARTNERS 2. Leverage media reach through the Media Relations/Specialized Broadcasting Program ➢ Special event broadcasting ➢ Ski Reporting ➢ Snowmobile Trails and Ice Fishing Reporting ➢ Fall colour progression reports ➢ Social Media 13 Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
BROADCAST/MEDIA RELATIONS 14 Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
TAP INTO THE OTICS - KEY SERVICES OFFERED TO INDUSTRY PARTNERS 3. Consumer Intelligence ➢ The OTICs are your go-to source for consumer intelligence and in-market customer feedback. ➢ Consumer Intelligence includes: visitation #’s, visitor origin, customer feedback (verbal & written), market insight & knowledge, etc. 15 Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
OTIC VISITOR ORIGIN 2016 Ontario International 41.9% 9% Canada U.S.A. 12.8% 36.4% 16 Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
SPECIAL PROGRAMS Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
TOURISM WEEK MAY 28 – JUNE 3, 2017 Our goal is to promote summer campaign initiatives. It Is a great opportunity to network with our industry partners! 5 regional launches executed: • Hawkesbury – June 23, 2017 All OTICS host open house events throughout the week . Ontario Tourism Marketing Partnership Corporation 18 An Agency of the Government of Ontario
2017 TRAVEL INFORMATION SERVICES CONFERENCE • Dates: October 11-13, 2017 • Location: Windsor • Host: TWEPI SAVE THE DATE 1 GET INVOLVED 2 MARKET PLACE 3 PRODUCT TOUR Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
TRAVEL PROMOTION TOOLS 20 Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
OTIC ADVERTISING 21 Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
SOCIAL MEDIA 22 Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
OTIC MOTOR COACH PROGRAM 23 Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
TOURISM PARTNER WEBPAGE 24 Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
THANK YOU! QUESTIONS ??? Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario
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