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TOY DESIGN PRESENTATION GARY GREENFIELD 2005559 ART495 9 - 29 - - PowerPoint PPT Presentation

TOY DESIGN PRESENTATION GARY GREENFIELD 2005559 ART495 9 - 29 - 2011 Prof. Melchishua Background Basic understanding of toy creation, branding, and marketing. Understand the general process of creating a toy. Audience 8 - 13 year


  1. TOY DESIGN PRESENTATION GARY GREENFIELD 2005559 ART495 9 - 29 - 2011 Prof. Melchishua

  2. Background • Basic understanding of toy creation, branding, and marketing. • Understand the general process of creating a toy.

  3. Audience • 8 - 13 year old children. • Military fans. • Action fans.

  4. Objectives • Achieve basic visual hierarchy. • Create a toy for an existing brand or company. • Meet basic standards and audience expectations.

  5. The Message • In order to be competitive, you must met expectations with the client and audience.

  6. Competition Hasbro Hasbro McFarlane Toys McFarlane Toys • G.I. Joe Toys • McFarlane Military figurines.

  7. Design Strategy • Colors for today ’ s police attire. • Sketches for toy and logo. • Plastic toy design.

  8. Color Scheme

  9. Sketch of Logo and Toy Logo f Logo for Company or Company Toy S y Sketch ketch

  10. Useable Fonts • Single Sleeve • Comic Book Commando

  11. The Deadline • The deadline of the finished work is December 15, 2011.

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