Ontario Community Newspapers p p ch.ca www.adreac
We’ve Got Ontario Covered Over 310 Community Newspapers Over 310 Community Newspapers Total Weekly Circulation 6 million 6 million ch.ca Members of the Ontario Community Newspapers Association. AdReach is OCNA’s Advertising Sales Division AdReach is OCNA s Advertising Sales Division. www.adreac
Easily Reached Ontario Weekday Ontario Newspaper Readership Weekday Ontario Newspaper Readership 69% 44% 28% Community C it D il N Daily Newspapers E Exclusive l i Newspapers Community Newspapers ch.ca www.adreac Source: ComBase 2005
Great Readership At Any Age Readership by Age Readership by Age 80% 74% 71% 68% 70% 61% 60% 54% 50% 42% 40% 35% 32% 30% 20% 10% 0% 18-34 35-49 50+ Women 25-49 ch.ca Community Newspaper y p p Daily Newspaper y p p www.adreac Source: ComBase 2005
Valuable Demos, Valuable Readers Community Newspapers Community Newspapers Reach Key Demographics 70% 65% 65% 63% University Educated Professionals / Homeowners Managers ch.ca www.adreac Source: ComBase 2005
Increasing Incomes, Stable Readership Readership by Income Readership by Income 80% 75% 72% 71% 70% % 65% 65% 62% 62% 62% 62% 56% 60% 48% 50% 41% 40% 40% 27% 30% 20% 10% 10% 0% Under $30K $30-$49.9K $50-$74.9K $75K+ $100K+ ch.ca www.adreac Community Newspaper Daily Newspaper Source: ComBase 2005
Enhanced website OCNA ch.ca www.adreac
Market Analyzer � supplies quick � supplies quick access to audited newspapers coverage, maps and datasheets. � unparalleled opportunities to analyze cities, towns and villages villages � the tightest correlation between your target market criteria and market criteria and community newspapers ch.ca www.adreac
Online Advertising 190 Newspapers 190 Newspapers Average Monthly Impressions 12 Million L Leaderboard d b d I.A.B. standard ch.ca www.adreac
Enhanced website ch.ca www.adreac
Example : FSA Footprint ch.ca www.adreac
Community AdReach Newspapers p p 3050 Harvester Road, Suite 103 Burlington, ON L7N 3J1 905 639 8720 x 228 adreach@ocna.org adreach@ocna.org www.ocna.org www.adreach.ca ch.ca www.adreac
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