ONTARIO TRAVEL INFORMATION CENTRES APRIL 5, 2016 Ontario Tourism Marketing Partnership Corporation Ontario Tourism Marketing Partnership Corporation Ontario Tourism Marketing Partnership Corporation 1 1 An Agency of the Government of Ontario An Agency of the Government of Ontario An Agency of the Government of Ontario
PURPOSE 1. To provide and overview of the Ontario Travel Information Centre Services. 2. To highlight some ideas in establishing partnership opportunities and maximizing exposure for your business. Ontario Tourism Marketing Partnership Corporation 2 An Agency of the Government of Ontario
OTIC PROGRAM AT A GLANCE Operated by the Ontario Tourism Marketing Partnership Corporation, an Agency of the Ministry of Tourism, Culture and Sport. Operate 11 Centres (9 Year- 1 round and 2 Seasonal). 1.026 M Visitors to the Centres 2 in 2015 Most Centres located on provincial Borders (U.S. and 3 Canada) with the exception of Barrie and Toronto. Ontario Tourism Marketing Partnership Corporation 3 3 An Agency of the Government of Ontario
OTIC LOCATIONS The OTMPC operates 9 year-round and 2 seasonal Travel Information Centres which include: Windsor Niagara Falls Toronto Bainsville Sault Ste. Marie Tilbury St. Catharines Barrie Hawkesbury(S) Pigeon River(S) Sarnia Ontario Tourism Marketing Partnership Corporation 4 An Agency of the Government of Ontario
OBJECTIVE OF OTICS To provide acclaimed visitor servicing to Ontario travellers by delivering excellence in inspiration and information throughout all stages of their Ontario discovery journey. Act as ambassadors for Ontario, welcoming visitors, influencing travel patterns and expenditures, by inspiring visitors to experience the people, communities and attractions of Ontario. Extend reach of travel information services by expanding industry partnerships and bringing Ontario to the doorstep of our visitors. Ontario Tourism Marketing Partnership Corporation 5 An Agency of the Government of Ontario
KEY SERVICES OFFERED TO INDUSTRY Ontario Tourism Marketing Partnership Corporation 6 An Agency of the Government of Ontario
TAP INTO THE OTICS - KEY SERVICES OFFERED TO INDUSTRY PARTNERS Partnership opportunities include: Brochure distribution and display Digital and print advertising Souvenir and merchandise sales Attraction, Event tickets and Gift Certificate sales, Accommodation Reservation & Referral Programs Event Listing/promotion Sponsorship opportunities for Tourism Week launches & Travel Information Services Conference. Ontario Tourism Marketing Partnership Corporation 7 An Agency of the Government of Ontario
TAP INTO THE OTICS - KEY SERVICES OFFERED TO INDUSTRY PARTNERS Leverage media reach through the Media Relations/Specialized Broadcasting Program Special event broadcasting: Ski/Snowboard Condition Reports Snowmobile Trails Conditions Ice Fishing Reporting Provincial Parks Campsite Vacancy Program Fall colour progression reports Social Media On-Site Media promotion Ontario Tourism Marketing Partnership Corporation 8 An Agency of the Government of Ontario
TAP INTO THE OTICS - KEY SERVICES OFFERED TO INDUSTRY PARTNERS Consumer Intelligence: The OTICs are your go-to source for consumer intelligence and in-market customer feedback. Consumer Intelligence includes: visitation numbers, visitor origin, customer feedback (verbal & written), market insight & knowledge, etc. Ontario Tourism Marketing Partnership Corporation 9 An Agency of the Government of Ontario
SOURCE VISITATION MARKETS Canada Ontario 9.9% 51.5% U.S.A. International 34% 4.6% Ontario Tourism Marketing Partnership Corporation 10 An Agency of the Government of Ontario
HOW DO I GET INVOLVED? Ontario Tourism Marketing Partnership Corporation 11 11 An Agency of the Government of Ontario
ONTARIO TRAVEL INFORMATION CENTRES (OTICs) Ontario Tourism Marketing Partnership Corporation 12 An Agency of the Government of Ontario
BROCHURE RACKING COUNSELING AREA BOUTIQUE Ontario Tourism Marketing Partnership Corporation 13 An Agency of the Government of Ontario
ADVERTISING PROGRAM Ontario Tourism Marketing Partnership Corporation 14 An Agency of the Government of Ontario
Ontario Tourism Marketing Partnership Corporation 15 An Agency of the Government of Ontario
SPECIALIZED PROGRAMS Ontario Tourism Marketing Partnership Corporation 16 16 An Agency of the Government of Ontario
BROADCAST/MEDIA RELATIONS Ontario Tourism Marketing Partnership Corporation 17 An Agency of the Government of Ontario
TOURISM WEEK MAY 29 – JUNE 4 2016 Promote summer campaign “Ontario’s Best Road Trips ” designed to entice “staycation” in Ontario. Network with your industry partners. 5 regional launches planned: • Toronto/Union – May 27, 2016 • St. Catharines – May 31, 2016 • Windsor – June 1, 2016 • Barrie – June 2, 2016 • Sault Ste Marie – June 3, 2016 All OTICS will host open houses throughout the week. Ontario Tourism Marketing Partnership Corporation 18 18 An Agency of the Government of Ontario
2016 TRAVEL INFORMATION SERVICES CONFERENCE • Dates: October 17-19, 2016 Location: Toronto Congress • Centre & International Plaza Hotel & Conference Centre Host: Tourism Toronto • GET INVOLVED 1 MARKET PLACE 2 SAVE THE DATE PRODUCT TOUR 3 Ontario Tourism Marketing Partnership Corporation 19 19 An Agency of the Government of Ontario
ONROUTE - NEW INTERACTIVE KIOSK Partnership with MTO • • Roll-out summer of 2016 at 20 ONroutes 1 PLAY 2 EXPLORE SOCIAL 3 Ontario Tourism Marketing Partnership Corporation 20 20 An Agency of the Government of Ontario
SUMMER STUDENT SCHOLARSHIP PROGRAM 2015 Ontario Tourism Marketing Partnership Corporation 21 An Agency of the Government of Ontario
WHAT IS NEW 1 2 BRANDING OF OUTREACH CENTRES SPECIAL PROGRAM 3 4 NEW EXPANSION OF UNION STATION RETAIL AND LOCATION MERCHANDISING PROGRAM Ontario Tourism Marketing Partnership Corporation 22 An Agency of the Government of Ontario
LEVERAGE OTMPC’S OPPORTUNITIES Register your FREE business, Opt-in to receive OTMPC 1 6 events, and package listings communications Ontario Travel Information Centre s 2 7 Present to our team Collaborate on marketing 3 8 Provide content/story ideas initiatives Tourism Industry Partners Media relations/familiarization 4 9 Program (TIPP) funding for out-of- tours province campaigns Advertise in OTMPC programs 5 Social media 10 Ontario Tourism Marketing Partnership Corporation 23 An Agency of the Government of Ontario
SUZANNE RUBINSTEIN DIRECTOR , ONTARIO TRAVEL INFORMATION CENTRES 416-325-6656 SUZANNE.RUBINSTEIN@ONTARIO.CA Ontario Tourism Marketing Partnership Corporation 24 24 An Agency of the Government of Ontario
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