Naglaa El Shershaby Made her mark on CBC SOFRA since launch, becoming one of the most popular chefs on the channel and bringing in the highest viewership rates among all CBC Network programs. She represents the middle class segment which is the largest segment of women in Egypt, she speaks their language and conveys their culture through her program to all other segments. Over the past 4 years, she proved that she is an expert in teaching women how to cook innovative and delicious recipes at the lowest cost possible .
Sofra in Numbers Rank #1 Food & Drink website in MENA according to effective measure stats Subscribers: 1,044,307 9.4 M 1.1 M Views: 313,462,805 M Age Distribution Avg. monthly page views: 2,5M Users: 977,426 K Male 18.7% 18-24 25-34 35-44 45-54 55-64 65+ Female 81.30% 10.80% 50.00% 14% 8.10% 10% 7.03% 4,589,925
Live Videos Get Naglaa El-Shershaby to be your brand ambassadors & engage with vast fan base directly through a Q&A 30 minutes live video experience. Reach to highly segmented audience integrating your brand on both CBC Sofra & Celebrity Chef’s Fan pages for branding, engagements, and brand activation purposes Get your video shared on the biggest Social Media platforms Facebook/ Instagram
Live Videos REACH UP TO 13.6M FAN BASE THROUGH COMPLETE SOCIAL and BRAND INTEGRATION EXPERIENCE Pre the Event Continued lifetime Getting Live! experience Go live with top chefs celebrities in Having your brand mentioned in an • the middle east in a high engaging Retaining the live experience on the awareness post a week before the experience. platforms through posting the video on live experience. the pages with the possibility of cross- Integration opportunities: Fans will be notified that your brand • posting to client’s accounts. is live on CBC guaranteeing high 1- Sponsored by Stripe through the Video reach. 2- Logo integration 3- Brand fan page mention 4- Recipe integration and brand mention in comments 5- Product placements 6- Brand integration in a short live cooking show
Content animated Integration, Video Have the wealth of a huge viewership from YouTube and huge fan base from Facebook. Animated Tips Hosted Branding Sponsored Edited recipe Have Naglaa’s recipes brand • Have Naglaa’s recipes branded Have recipes from your choice • integrated with an animated with an animated tip relevant to from Naglaa’s recipes short edited stripe. your brand nature and integrated with your brand
Content Integration GIFs - Static Posts Have the wealth of huge fan base from Twitter, Facebook & Instagram with your page mention and possibility of cross posting. Sponsored Recipe post Puzzles static posts GIF integrated posts Sponsored tip posts Creative static posts Animated GIF creative post Have Naglaa’s recipes brand Creative static puzzles • • • • integrating your brand with integrating your brand with integrated with your brand integrating your brand with Chef’s Naglaa tips. Chef’s Naglaa content look & feel shared across all Chef’s Naglaa recipes social channels
Custom shoot recipe, Video Premium content Have a short quick recipe custom shot for your brand by Sofra famed • chef Naglaa El-shershaby Get the benefit of the huge viewership of Sofra followers and fans • Sofra & Sofra Quick YouTube Channel, with a number of 720K subscribers and 214.5M • Views. Sofra & Naglaa and Sofra Quick Facebook pages, with a huge number of fans of 13.9M . • Possibility of cross- posting to client’s accounts and brand’s page mention. •
Photo Session Get chosen recipes from the Chef’s recipes to be pictured beside your • brand, after being cooked by the chef. OR Get your brand pictured with The Celebrity Naglaa Shershaby and a • recipe of her own.
Website Sponsorship & native integrations Get Naglaa El Shershaby web section sponsored with your brand across screens with the • opportunity to sponsor all chef’s content o Gutters o Recipes sponsored by o Recipes rating o Ingredients sponsorship
+2-02- 33331000 Ext: 6100/ 6101 / 6106 16, Mosadak Street | Dokki, Giza - Egypt digital@Futuremedia-eg.com
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