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2 -1% 8% 8% 9% Employees 8% 18-24 Retirees 34% 25-34 - PowerPoint PPT Presentation

Aug 31, 2022 •442 likes •674 views

2 -1% 8% 8% 9% Employees 8% 18-24 Retirees 34% 25-34 Public servants 17% 21% 8% 35-44 Workers PROFESSIONS AGE 45-54 Executives 55-64 Self-employed 8% 65-74 Students 18% 75+ Other 9% 14% No profession 5% 27% 6% 3%

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  3. -1% 8% 8% 9% Employees 8% 18-24 Retirees 34% 25-34 Public servants 17% 21% 8% 35-44 Workers PROFESSIONS AGE 45-54 Executives 55-64 Self-employed 8% 65-74 Students 18% 75+ Other 9% 14% No profession 5% 27% 6%

  4. 3% Antwerp 9% 16% 15% Limburg East Flanders 7% Brussels Capital Region West Flanders 41% 6% Flemish Brabant PROVINCES REGIONS Flanders Walloon Brabant 12% Hainaut 14% Wallonia Namur 50% 8% Liège 6% 13% Luxembourg

  5. 37,9 87,3 28 20,8 33,6 31,9 14,6 10,4 4,6 4,7 3,9 8,7 3,1 1,5 ON DA Y DA Y FE W FE W FE W V I S I T I TS E LF B E FORE DA Y S W EE KS MONTHS E V E RY B E F ORE B E FORE B E FORE Y E A R

  6. 21,3 16,8 9,3 5,7 5,2 4,9 3,2 1,9 1,5 0,3

  7. 36,4 19,5 16,4 24,5 14,1 7,7 7,4 8,6 5,8 4,4 2,6 2,2 3 1,6 1,4 1,8 1,4 0,4 2 1 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 Explicit Net Promoter Score is very good . Explicit Net Promoter Score is excellent .

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  9. Mass event mgmt ○ Will mass events be allowed (2nd wave) ? Permitted (but with restrictions) ? • Economic impact corona-crisis on exhibitors ? • Psychological impact on visitors : will people be afraid to participate ? • Impact on purchasing power visitors & potential buyers ? • Potential buyers are still confused… o Importance B2B- public (it’s a Auto / Moto / Van-edition) o Leverage the power of Dream Cars o Integration of #WeAreMobility o Digitalization o

  10. → We are confident that the Show will take place but with less square meters exhibitors (cost cutting), less visitors (social distancing) & special measures 1. HEALTH & SAFETY PLAN o Precautionary measures aimed at protecting health & safety of exhibitors & visitors, including social distancing (= restricted number of visitors at all times!). Brussels Expo is installing UV-lamps. Worst case : masks and fever checks o Organisation of visits via time slots or controlled drip feed (Yield management = max 324.000 visitors) o No overtourism, that creates a negative experience – We go in 2021 for a VIP Salon experience ! 2. DATA MANAGEMENT o Ticket sell only via online platform (e-shop as from 05/12) o Business intelligence with automated data collection 3. EXEPTIONAL FINANCIAL CONDITIONS FOR OUR MEMBERS/EXHIBITORS

  11. 14.01 > 24.01 14.01 AUTO / MOTO / VAN / MOBILITY + ○ Press day ○ Opening Night ○ Dream Cars Gala 15.01 > 24.01 ○ Public Days PRESS ○ Late night opening OPENING NIGHT 18/01 and 22/01 Late night opening Late night opening

  12. MOTO MOTO ACC AUTO AUTO AUTO AUTO AUTO AUTO VAN VAN VAN VAN VAN VAN CASINO

  13. Please use this material. It’s available on https://www.autosalon.be/en/journalists/

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  15. Awareness & traffic generation ○ Inform as much people as possible about the new Motor Show concept & comfort them → KPI : # impressions landings page with all the info Conversion & sales ○ Push to e-shop to sell e-tickets for the different time slots → KPI : # of tickets sold online on the e-shop 15

  16. Broad 18>64 Majority male, but not only SC 1 > 4 Belgium, slightly more weight on the North

  17. Classic media : TV, Radio, Newspapers, Magazines, … ○ Digital media : social media, YouTube, Google ads, native, … ○ → no classic display Multiplicity of messages regarding new measures • Explain the concept for 2021 • The ‘classic’ poster doesn’t give enough info • 17

  18. 1. CONTENT & PR Strategy • To bring qualitative traffic to the website • To reach “hard to find” target groups • To pass the message that the Motor Show will take place & to comfort people • October / November (TBC) 2. SEE - Awareness campaign • The Motor Show will take place + dates • We need to inform the people about the new concept • Offline + online campaign • As from the opening of the e-shop (> 07/12) 3. THINK / DO - Activation & Conversion • Digital campaign with focus on the target groups • Generate traffic to the e-shop • December > January 4. CARE • Retargeting campaign on people that visited the website and the e-shop • Those who bought a ticket : Practical info visit • Those who aren’t converted yet : Reminder info + help about new concept 18

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  20. BMS catalog ○ • Each Auto/Moto/Van exhibitor will be mentioned in the official catalog, distributed • at the entrances of the Show (print and/or digital) • In January with Het Nieuwsblad, La DH, La Libre et L’Avenir BMS Floor plan ○ • With the location of the stands of all exhibitors • Available at the entrances and at various locations during the Show (print and/or digital) • Integrated in the Motor Show catalog • Download option on the Motor Show website 20

  21. Autosalon website : renewed for the BMS 2020 ○ • Practical information • News & advice • Animations & events • Access to the e-shop Facebook (+ 62.000 fans) / Instagram page, YouTube ○ channel • Posts • Pictures & animated GIF’s • Video’s Autosalon newsletter (+110.000 contacts) o 21

  22. Cindy Legros Sales & Account Manager Cindy.legros@febiac.be 02 778 64 84 Anja Helsen Gilles Van Audenhaege Media & Communication Manager Media & Communication Assistant ah@febiac.be Gilles.vanaudenhaege@febiac.be 02 778 64 02 02 778 64 87

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