For personal use only For agents going places.
Disclaimer For personal use only This Presentation is not a prospectus nor an ofger for securities in any jurisdiction nor a securities recommendation. The information in this Presentation is an overview and does not contain all information necessary for investment decisions. In making investment decisions in connection with any acquisition of securities, investors should rely on their own examination of the assets and consult their own legal, business and/or fjnancial advisers. The information contained in this presentation has been prepared in good faith by Applabs Technologies Ltd, however no representation or warranty expressed or implied is made as to the accuracy, correctness, completeness or adequacy of any statements, estimates, opinions or other information contained in the Presentation. To the maximum extent permitted by law, Applabs Technologies Ltd, its directors, employees and agents disclaim liability for any loss or damage which may be sufgered by any person through the use or reliance on anything contained in or omitted in this Presentation. Certain information in this Presentation refers to the intentions of Applabs Technologies Ltd, but these are not intended to be forecasts, forward looking statements or statements about future matters for the purpose of the Corporations Act or any other applicable law. The occurrence of events in the future are subject to risks, uncertainties and other factors that may cause Applabs Technologies Ltd’s actual results, performance or achievements to difger from those referred to in this Presentation. Accordingly, Applabs Technologies Ltd, its directors, offjcers, employees and agents do not give any assurance or guarantee that the occurrence of the events referred to in the Presentation will actually occur as contemplated. 1
Home Open Overview Home Open is a highly mobile focused real estate portal designed to allow consumers to easily and effjciently fjnd For personal use only properties to buy or rent Home Open allows consumers the unique ability to search for properties based on their current location and proximity to homes open for inspection in real-time Through revolutionary iBeacon technology, real estate agents are able to for the fjrst time communicate directly with consumers through push notifjcations The Home Open launch is perfectly timed as agents across Australia rallied together against the continued cost pressures of realestate.com.au Home Open is free to download for consumers and free for real estate agents to list properties Home Open is the only real estate portal outside of the majors that is available on web, iPhone, iPad and Android Monetisation ranges through white label sales, advertising, iBeacon sales and agent back-end portal subscription fees Home Open provides a high quality and innovative alternative platform to real estate agents from the dominance of realestate.com.au and domain.com.au REA seems to have lost sight of the fact that agents are their clients and that their entire client base wants to desert them. 2
Product Overview For personal use only Home Open takes modern, cutting edge technology and combines it with the traditional market of the real estate industry Home Open is now available on iPhone, iPad, Android and web Consumers are able to search in real-time for properties open for inspection, based on current location via Google maps Consumers are able to communicate directly with real estate agents through our in-app messaging feature ‘Plan My Day’ automatically calculates the best route for easy viewing of multiple properties open for inspection Users can take advantage of iBeacons - checkpoints placed around the inspection that send push notifjcations with information about the property Consumers are able ‘check in’ to any home open they attend as well as to RSVP to upcoming viewings Users are able to save properties to a favourites list, setup alerts and also fully customise their own settings and data profjle 3
Home Open Timeline Consumer marketing Consumer launch SA, NT & TAS marketing launch Applabs Australia Pty Ltd VIC and NSW restructure Signed with CRM’s - For personal use only AgentPoint, Locked On, Console, Agentboc, iPhone App Announce new MultiArray and Renet launched Agent sign up CEO and CFO Website Launch V2 target 1000 launched website First agent listings integrated Signed Agent sign up with CRM - Home Open target 500 Mydesktop idea Home Open unveiled at AREC conference Oct 12 Mar 14 Jul 14 May 14 Jun 14 Jul 14 Aug 14 Aug 14 Oct 14 Nov 14 Jan 15 Mar 15 Mar 15 Apr 15 Dec 13 Mar 14 May 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14 Dec 14 Feb 15 Mar 15 Apr 15 iPad version Signed with launched CRM PortPlus Agent sign up target 2000 Consumer market Launch V2 Integrates Australian Android launch WA iPhone and fjrst iBeacon version launched iPad technology Launch V3 iPhone Home Open acquired and iPad by Applabs Over 175 Consumer marketing Achieved fjrst sales of Finalise strategic agency offjces launch QLD white label version to partnership for launch signed up Acton Property Group 4
Benefits For personal use only Real Estate Professionals Consumers Ofgers a new level of technology not seen in other real Easy to use search capabilities and user interface estate portals The fastest portal in the market to see open for Free to advertise listings inspections in real-time Increases the potential traffjc to any Home Open as opening Only portal where you can RSVP to a home open with times now available in real-time a simple click of a button Allows for a huge amount of new data to be collected when Only portal which has the ability to chat live with consumers check in, RSVP and chat through the application agents through our in-app messenger Back-end agent portal is world class with simple and easy The only portal that uses iBeacon technology to use interface iBeacon technology Reduces paperwork and email trails White label application for your own customisable agent app 5
Monetisation White Label Sales iBeacon Sales For personal use only The Home Open White Label version ofgers agents an iBeacons are being sold for $140+GST for a pack of 3 opportunity to connect with their buyers and renters whilst iBeacons and $40+GST per additional iBeacon. only displaying their own properties. White label versions can be fully customised and tailored to individual needs. Agent back-end portal subscription fees Our white label apps range from $3,300+GST to well over Agents will have the option to pay $10 per iBeacon per month $15,000+GST depending on the features chosen and the to use Home Open’s back-end analytics program that relays amount of customisation required. valuable data back to the agents. Some of the data includes a sign-in list, consumer frequency, as well as anonymous consumer property price gauging (consumer is asked to rate Advertising property 1-5 stars and enter price they think property is worth). No advertising will be integrated into the iPhone or Android applications. Minimal advertising space will be ofgered on the website www.homeopen.com. Agents can pay for subtle animated listings, which show animated .gif style images to attract users attention to the listings. In addition, agents are able to pay for double size listings. Referral advertising will also be integrated which connects consumers to property settlement offjces and mortgage brokers. Home Open will charge a connection fee for every time a consumer is referred to a broker or settlement agent. 6
Business Model & Growth Strategy For personal use only Hire new CEO and CFO to lead the Home Open roll-out Enter into strategic partnerships and service agreements Grow Home Open branding and awareness through targeted marketing Continue the agent sign up process Focus will be Western Australia where the greatest adoption has already occurred - over 30% of listings already Undertake fjrst consumer launch marketing in Western Australia testing all available advertising means for efgectiveness Once an efgective roll-out strategy has been validated, continue the Home Open roll-out on a state-by-state approach 7
Marketing & Scope For personal use only There are currently over: There are currently over: There are: 7,000 50,000 35,229 Real estate agency Licensed real estate Businesses involved in offjces in Australia agents in Australia the real estate sector Currently: There are currently over: Downloads of: 10.7bil 300,000 4.5mil Annual revenues recorded Property listings in Australia Have been recorded for the two major real estate apps in Australia NSW has: Latest records show: Over: 36.2% 85% 25mil Of real estate business Of people use digital when Views are made to real estate locations, the highest searching for a home to websites each month of all states buy or rent 8
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