L OW COST DIGIT AL T OOL S, T IPS & T ACT ICS - PowerPoint PPT Presentation

L OW COST DIGIT AL T OOL S, T IPS & T ACT ICS www.digita lc onve r sa tions.c om.a u

T he goal of mar ke ting is to r e ac h the r ight pe ople , on the r ight c hanne ls at the r ight time . In the digital age we have lots of marketing options but we have the digital technology to make it easier to reach the right audience www.dig ita lc o nve rsa tio ns.c o m.a u 4

Common Digital Challe nge s  Sto pping b e ing o ve rwhe lme d fro m the ma ny o ptio ns  K no wing whe re to sta rt  K no wing wha t c ha nne ls to use  K no wing ho w muc h time , mo ne y & re so urc e s is re q uire d fo r suc c e ss  F inding time to e xe c ute wha t is re q uire d www.dig ita lc o nve rsa tio ns.c o m.a u

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 All the o ptio ns o f wha t yo u c ould do  De te rmining wha t yo u would do if yo u ha d mo re time / mo ne y/ re so urc e s  F o c using o n wha t yo u should b e do ing fo r yo ur b usine ss www.dig ita lc o nve rsa tio ns.c o m.a u

L E T ’S MAKE L IF E E ASIE R… .  Ge t fo c use d  Unde rsta nd yo ur a udie nc e & ho w the y inte ra c t o nline  Use re le va nt to o ls & ta c tic s  Wo rk o n b lo c king o ut the unne c e ssa ry no ise www.dig ita lc o nve rsa tio ns.c o m.a u

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BE WHE RE YOUR AUDIE NCE IS www.dig ita lc o nve rsa tio ns.c o m.a u

T OOL S T O F IND WHO YOUR AUDIE NCE F OL L OWS ollow > Ra nks twitte r a c c o unts tha t We F • ha ve pro mine nc e in the ke ywo rd wonk > Allo ws yo u to c o mpa re F ollowe r • T witte r a c c o unts whic h is a pe rfe c t wa y to find o ut who yo ur c usto me rs & c o mpe titio n a re fo llo wing . Soc ial Me ntion > like a so c ia l me dia • se a rc h e ng ine , whic h me a ns whe n yo u se a rc h fo r a ke ywo rd, it pulls in da ta fro m a c ro ss va rio us so c ia l pla tfo rms. www.dig ita lc o nve rsa tio ns.c o m.a u 9

Dig ita l tools a llow you to: • Work sma rte r not ha rde r • Work from a nywhe re • Be more produc tive • Cre a te c onte nt fa ste r • Cre a te c onte nt for fre e or minimum c ost • Communic a te e a sie r • Amplify your me ssa g e s • Sta nd out • Be whe re your a udie nc e is

BEYOND THE HANDSHAKE Canva is a fre e g ra phic de sig n to o l tha t dswag is a n a pp tha t a llo ws yo u to Wor g ive s yo u hundre ds o f te mpla te s whic h yo u c re a te c o nte nt b a se d o n pre lo a de d c a n c usto mize a nd c ha ng e with yo ur o wn te mpla te s using yo ur sma rt pho ne . ima g e s, b ra nding a nd me ssa g e s. 3

www.dig ita lc o nve rsa tio ns.c o m.a u BEYOND THE HANDSHAKE Dunnnk is a fre e to o l to o ve rla y yo ur o wn ac t is a pla tfo rm tha t a llo ws yo u to Inte r we b site o r c usto m c o nte nt o nto b uild yo ur list b y c re a ting c usto m te mpla te d ima g e s o f te c hno lo g y. ma de q uizze s. tmoc kups is a simila r to o l Smar Quizr is a simila r to o l 3

We Vide o is the o nline vide o e dito r tha t ume n5 turns b lo g po sts into L ma ke s it e a sy to c a pture , c re a te , vie w a nd a nima te d vide o s in minute s. sha re yo ur mo vie s a t up to 4K re so lutio n. www.dig ita lc o nve rsa tio ns.c o m.a u

Vidlab is a multi-c lip vide o e dito r tha t a llo ws yo u to c re a te b e a utiful, fun e e ns is a re spo nsive pla tfo rm tha t 4sc r vide o s & pho to sto rie s b y a dding te xt, le ts yo u c re a te q uizze s, po lls, a nd a rtwo rk, music , vide o , so und e ffe c ts, surve ys. Yo u c a n e ng a g e with re a de rs a nd tra c k le a ds in re a l time o n o ve rla ys, vo ic e -o ve rs & mo re to yo ur F a c e b o o k, T witte r, L inke dI n, o r fro m the vide o s. e mb e dde d q uizze s o n yo ur we b site .

Hootsuite is o ne o f the mo st po pula r is a no the r ve ry po pula r pla tfo rm Buffe r pla tfo rms fo r ma na g ing so c ia l me dia fo r ma na g ing so c ia l a c c o unts + yo u a c c o unts a llo wing yo u to link & sc he dule c a n a lso c ura te c o nte nt. multiple a c c o unts in o ne pla c e . www.dig ita lc o nve rsa tio ns.c o m.a u

Use He yo to e a sily c re a te Swe e psta ke s, Pe xe ls is a we b site to g e t ro ya lty fre e Co nte sts, a nd Ca mpa ig n a pps tha t ima g e s. T he y ha ve a lo t o f va rie ty, yo u pub lish to Mo b ile , F a c e b o o k, a nd c a n se a rc h fo r ima g e s type s a nd a nywhe re o n the we b . c a te g o rie s a nd the y a re fre e .

Ge t Poc ke t I s a F RE E a pp tha t a llo ws yo u CoSc he dule is a fre e to o l tha t a llo ws to sa ve a rtic le s, vide o s e tc fo r la te r yo u to te st he a dline s fo r e ffe c tive ne ss e njo yme nt. Onc e sa ve d to Po c ke t, the list o f c o nte nt is visib le o n a ny de vic e — pho ne , ta b le t o r c o mpute r. www.dig ita lc o nve rsa tio ns.c o m.a u

e ttr turns e a c h o f yo ur b lo g po sts Missing L into a ye a rs wo rth o f so c ia l me dia upda te s. Sa ve s time b y a uto ma tic a lly sc he duling Instapage is a to o l tha t a llo ws yo u to yo ur b lo g c o nte nt fo r yo u witho ut yo u c re a te unlimite d la nding pa g e s using ha ving to g o a nd sc he dule it to yo ur so c ia l te mpla te s fo r a lo w mo nthly c o st. me dia c ha nne ls o ve r the ye a r. www.dig ita lc o nve rsa tio ns.c o m.a u

Sane box is a n a uto ma tic e ma il filte ring , o ne -c lic k unsub sc rib e , e ma il re minde rs ly is a g re a t wa y to spe ll-c he c k Gr ammar a nd muc h mo re ! Sa ne Bo x is the a nswe r a ll yo ur c o nte nt to e ma il o ve rlo a d.

BEYOND THE HANDSHAKE ollow is a n e ffe c tive wa y to g e t GainF s is a n a pp whic h g ive s yo u insig hts F ollowe r mo re re a l fo llo we rs o n I nsta g ra m. With a b o ut yo ur I nsta g ra m & F a c e b o o k Ga inF o llo w, yo u c a n g e t hundre ds o r a udie nc e s inc luding fo llo we rs no t fo llo wing e ve n tho usa nds o f re a l fo llo we rs o n I nsta g ra m ve ry fa st. All the fo llo we rs a re b a c k, fo llo we rs lo st & g a ine d a nd mo re . g e nuine . 3

Cre a te c o nte nt in Canva • Sc he dule c o nte nt o n Hootsuite or Buffe r • Write a b lo g o r g ue st b lo g • Cre a te a n a nima te d g if using Pic Music • Cre a te a Hype r lapse vide o • Cre a te a F re e sc re e nc a st sho wing yo ur a udie nc e ho w • T o do so me thing o n the ir la pto p Do a live vide o o n F ac e book L ive • Cre a te a n a nima tio n using Animoto • Run a Mailc himp c a mpa ig n • Se t up a n a uto ma tio n flo w in Ma ilc himp • Po st in o nline g ro ups • www.dig ita lc o nve rsa tio ns.c o m.a u

Cre a te a la nding pa g e o n Instapage $75 pm • ac e book Ads > F ro m $5 pe r da y F • Run a we b ina r using We binar Ninja > $60 pm • Cre a te a vide o o n We Vide o > $7 pm • Cre a te so me thing o n F > $8 ive r r • Pro mo te a c a mpa ig n o n Outbr ain > fro m $10 • Use Missing L e tt_r to sc he dule b lo g po sts > $20 pm • Run a c o mpe titio n o n He yo to inc re a se sub sc rib e rs > $30pm • Cre a te a n inte ra c tive Quize s o n Inte r ac t > $35pm • www.dig ita lc o nve rsa tio ns.c o m.a u

Move to your ‘owne d’ c hanne ls I s a F RE E list o f c o nte nt is visib le o n a ny de vic e — pho ne , ta b le t o r c o mpute r. www.dig ita lc o nve rsa tio ns.c o m.a u

Paid V’s fr e e tr affic www.dig ita lc o nve rsa tio ns.c o m.a u

Collabor ation with Collabosaur us www.dig ita lc o nve rsa tio ns.c o m.a u

Your hidde n goldmine www.dig ita lc o nve rsa tio ns.c o m.a u

A F a c e b o o k pa g e is no t a we b site a nd do e s no t re pla c e a we b site ! I t is a sin no t to no t lo o k a t yo ur insig hts a nd a na lytic s. Ho w do yo u kno w wha t c o nte nt to po st if yo u do n’ t lo o k a t yo ur da ta to se e wha t DIGIT AL re so na te s with yo ur a udie nc e ? SINS I t is a sin no t to re ply to e nq uirie s, c o mpla ints, fe e db a c k o n so c ia l. I f yo u wa nt to b e o n so c ia l the n yo u ne e d to BE o n so c ia l. Do n’ t ha ve a n unuse d o r little use d so c ia l c ha nne l o n yo ur we b site – it le a ve s a b a d impre ssio n o n yo ur po te ntia l c usto me rs www.dig ita lc o nve rsa tio ns.c o m.a u

With o rg a nic b e ing le ss tha n 3% yo u ne e d to ‘ pa y to pla y’ Do no t b o o st po sts o n F a c e b o o k > limite d ta rg e ting , pushe s e ng a g e me nt no t link c lic ks, no c o ntro l o ve r pla c e me nt, c o nve rsio n o n mo b ile is DIGIT AL lo we r, the y sit o n yo ur F B fe e d. T IPS Mo ve pe o ple fro m yo ur re nte d c ha nne ls to yo ur o wne d c ha nne ls Do mo re vide o c o nte nt – a nd lo a d it dire c t to yo ur pa g e whe re po ssib le www.dig ita lc o nve rsa tio ns.c o m.a u