MOBILE MARKETING AND SOURCING SERVICES CONNECTING CANDIDATES WITH INTERNAL RECRUITERS
With all of the primary care positions available, how are the best candidates going to find your job?
Agenda This Presentation Will: • Summarize the primary care dilemma & industry trends • Introduce The Inline Group services & how we are different • Detail The Inline Group process • Summarize the benefits of a contract with The Inline Group • Discuss the costs associated with The Inline Group
What is the Primary Care Dilemma? • Current data from the AAMC projects a primary physician shortage of 31,100 providers by 2025 (A) • Demand for primary care services is projected to increase because of population growth and, to a much lesser extent, from expanded insurance coverage (B) • Females comprise 42.9% of the primary care provider population – they work an average of five hours less per week than their male counterparts • Nationally 27.6% of physicians are over the age of 60 (B) • Only 7.3% of Graduating Medical Students choose to stay in Family Medicine (B) • Only 17.3% of Graduating Medical Students choose Internal Medicine (B) Source(s): (A) AAMC- Results of 2014 Medical School Enrollment Survey, (B) AAMC State Physician Workforce Data
What is the Primary Care Dilemma? • 1/3 of practicing physicians plan to retire in 10 years • 22% are cutting back on hours • 8.6% are moving to concierge medicine • 30% of Family Medicine Physicians are over 55 • Family Medicine and Internal Medicine make up 14% of all the medical jobs posted on medical internet sites – Demand is High
Alaska Statistics • 102.5 Primary Care Physicians per 100K population – 12th in US • Active Female Physicians in AK – 35.1% – 7th in US • Active Physicians Over the Age of 60 – 26.4% – 27th in US • Active Physicians who are International Medical Graduates – 6.3% – 48th in US • Percentage of Physicians Educated in AK – Retained to Practice • Graduate Medical – 67.8% (Graduate Medical State Median of All 50 States – 44.9%) Source: AAMC State Physician Workforce Data
Recruiting in a Mobile World • 95% of physicians have a smart phone • 70% of physicians open email and regularly communicate using their mobile device • 63% of candidates search jobs on their mobile device • 72% of active candidates review the company’s website before making a decision to interview (62% of passive candidates)
How Do Candidates Find You? • Successful sourcing today requires a comprehensive strategy : mobile tools plus the successful methods of the past • Competition for jobs is national • Candidates learn about you and your opportunity before they ever have a conversation with you • Reaching candidates on their terms is required • Including “mobile recruiting” into your tool kit requires strategy
Who is The Inline Group? • Focused solely on primary care (as we define it) • Internal Medicine, Family Medicine, Hospitalists, Pediatrics, OBGYN, Physician Assistants and Nurse Practitioners • Experts in sourcing primary care • Customized mobile marketing plans • NO PLACEMENT FEES • Services are all inclusive • Total transparency • Years of experience in the market (2006)
How Does Working With The Inline Group Solve Your Primary Care Dilemma? The internal recruiter remains the best ambassador to recruit for and sell your opportunity – they just need more candidates! • We provide: • The heavy lifting required for day in/day out sourcing • A resource that allows you to work more efficiently and effectively • A mobile ready strategy • A vehicle to allow providers access to your jobs 24/7 “Keep That Lure in the Water” • A focused, yet national, platform • Screened, qualified candidates ready to have a conversation with you about your opportunity
How Does Working With The Inline Group Solve Your Primary Care Dilemma? Rest assured that your dollars are maximized because you can interview and hire as many candidates who fit your requirements as you need, without ever paying another placement fee!
How Are We Different? Our Six Step Program delivers: Alternate Resources: • A comprehensive plan using mobile • Contingent firms shop candidates to the highest ready technology and the best tools bidder and you pay for each placement the market has to offer • Retained firms: • Monthly marketing to drive ‐ Restrict your interaction to the candidate to candidates to your opportunity ensure they receive the placement fee ‐ Require large investments in mail marketing • Sourced candidates educated and ‐ Shadow the internal recruiter resulting in you ready to have a conversation about paying for the same services twice your specific opportunity ‐ Charge fees per search • Unlimited interviews and hires • Database companies and job boards don’t screen without ever paying another and match candidates, resulting in the need for placement or locums fee again your recruiter to perform that function
Step One – Calling Team The foundation of our service provides professional Candidate Advisors who talk to, text and interact with thousands of candidates every week. • Candidates welcome our calls because we are not compensated by their placement so we are able to be completely transparent • Assigned by specialty, they talk to virtually every candidate looking for an opportunity today • Data from more than 40 sources • The Inline Group Database – complete, current and cleaned • Focused account specialists empowered to take extraordinary action to get results
A Word About the Candidate Candidates connect with us four ways: • By phone (dedicated Candidate Advisors) • On their mobile device (Primary Care Job Search app) • On their desktop ( www.theinlinegroup.com ) • At candidate events nationwide Candidates can also connect directly to YOU!
Step Two – Customized Landing Page (CLP)
Step Two – Customized Landing Page (CLP) Customized Landing Page (CLP): • Candidate focused • Provides varying degrees of detail • SEO friendly • Branded to your organization – your contact information • Opens cleanly on any mobile device
Step Two – Customized Landing Page (CLP)
Step Two – Customized Landing Page (CLP)
Give Them What They Want Candidates want your website to: Your CLP: • Provide information • Lists your contact information • Provide a method to initiate contact • Allows easy access to further information • Initiates the application process
Step Three – Monthly Marketing – Email While databases and job boards may post your jobs – Do they take steps to drive candidates to you every month? Step Three - Monthly Emails • Monthly email marketing is targeted to meet candidate interest • Includes dedicated FREE PURL email every six months
Step Four – Monthly Marketing – Mail Free innovative postcards sent once a quarter are specifically targeted to reach the more passive candidate • Creative designs ensure attention • Completely branded to you – NOT US • Reaches the more passive candidate “We leave no stone unturned”
Step Five – Monthly eMagazine Monthly eMagazine targets candidates and residents • Distributed monthly • Candidate specific content • Job search guide for residents • Connections with 1100 residency programs – to expand reach and assist with resident training
Step Six – Mobile App & Candidate Tour “Primary Care Job Search” is the only app dedicated to primary care for iPhone and Android. The Inline Group hits the road to attend 40+ candidate shows each year! Candidates, Go where YOU want to go
Step Six – Mobile App & Candidate Tour “Primary Care Job Search” includes facility name and details as well as your contact information.
Why Do Candidates Love the App? • Available at 8:00 PM – when most candidates are searching • Provides enough information to allow the candidate to make a choice • Easy to use and share with family • Free resource that eliminates third party head hunters • Can apply directly to the facility from the app
Total Transparency While we cannot control where a candidate wants to go, our total transparency allows us to provide you with candidate feedback.
Recap – The Six Step Program 1. Professional Candidate Advisors Make Thousands of Calls 2. Custom Landing Page (Candidate Focused & Mobile Ready) 3. Monthly Email Marketing 4. Quarterly Creative Mail 5. eMagazine (Content for Candidates) 6. “Primary Care Job Search” App & 43 Site Candidate Tour
Why The Inline Group? • No other resource gives you access to the variety and number of resources • Consider your cost for: • Buying 40 websites of data • Traveling to 43 candidate shows • Creating, sending and mailing postcards • Creating, tracking and managing monthly email campaigns • Developing a “Primary Care Job Search” app on your own • Creating, developing and hosting your Custom Landing Page • Our customized process keeps your “lure in the water” to ensure candidates can always see your information
The Last 90 Days
Subscription Number of Community 12 Month Subscription 24 Month Subscription Health Centers (price per month, per CHC) (price per month, per CHC) 1 $1,500 15+ $850 $650
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