Mobile Capabilities And Credentials
Contents • Mobile Landscape • Mobile Functionalities • Mobile Components • E Group Mobile Capabilities • E Group Mobile Credentials
Mobile Landscape • 65% of email is spam, less than 10% of text messaging is spam. • Text messages on average are read within 15 minutes of receipt. • 39% of US consumers prefer text messaging over radio or TV, but only 3% of marketing campaigns currently have a text component. • 23% of mobile subscribers in US have viewed mobile marketing in last 30 days. Source: Mobile Marketer, www.mobilemarketer.com
Mobile Landscape • 30% of mobile subscribers in US have responded to a mobile offer. • 51% of mobile subscribers in US who saw a call to action responded via sms or click-through to WAP site. • 19% of mobile subscribers in US regularly receive sms ads and promotions. • Average response rates for mobile promotions are 20-40%, higher than email and direct mail by factors of ten. Source: Mobile Marketer, www.mobilemarketer.com
Mobile Landscape • Wireless subscribers send/receive an average of 357 text messages/month (compared with an average of 200 phone calls/month). • 18-29 year-old consumers communicate more via text than via voice. • 94% of text messages are read. • 48% of mobile subscribers in US regularly engage in texting. Source: Mobile Marketer, www.mobilemarketer.com
Mobile Functionalities • Marketing Messages • Surveys • Customer Service Interaction • Award Certificate Redemption and Delivery • Account Management • Product Information and Ordering
Mobile Components • Short Code (5-6 digits) • Key Words • SMS/MMS o SMS limited to 159 characters o MMS allows for delivery of rich and diverse content o Mobile marketing campaigns require double opt-in o Mobile marketing campaigns require provisioning by carriers (12-15 weeks) • WAP Site o rich content typically accessed via link embedded in sms message • Mobilized Web Site o web site reprogrammed to allow for varying presentation on different mobile devices • Mobile Applications o Software downloaded to a mobile device
E Group Mobile Capabilities • Design and execution of all mobile functionalities. • Experience working with all mobile components. • Fully provisioned with a unique short code by all carriers. • Ten years of experience dedicated to software for mobile devices. o over 100 mobile applications • Extensive experience with o client/server o web development • Core development team of 7 engineers specializing in mobile technology. o large network of additional developers – available as needed
E Group Credentials • Awards o Best Entertainment Application – Palm Source 2003 o Best New Product – Handango 2005 for Mobile Coupon Apps
E Group Credentials
E Group Credentials Product: ZAGAT TO GO Client: Handmark Studios Highlight: Created the #1 restaurant guide for the largest mobile app publisher in the US Redbook – mobile app version of magazine Product: Client: Hearst Publishing Highlight: The largest periodicals publisher in the US Product: Holy Bible Client: Handmark Studios Highlight: First mobile Bible w/client-server features
E Group Credentials Product: Atkins Carb Counter Client: Atkins Nutritionals Highlight: Set single-day sales record on Palm.com Product: Wedding Channel On-the-Go Client: WeddingChannel.com Highlight: Mobile version of the #1 portal for brides Product: American Baby On-the-Go Client: Meredith Publishing Highlight: 2 nd largest periodicals publisher in the US
E Group Credentials Product: Ringtone Junkie Client: Handmark Studios Highlight: Ringtone application with online catalog Product: Ask Me Now Client: Info by Phone Corp. Highlight: Get any question answered by live operator Product: Novii Remote software for home theater control Highlight: The most successful remote software for mobile devices; winner of multiple awards
Contact E Group, Inc. 901 N 3 rd St, Suite 195 Minneapolis, MN 55401 (612) 339-4777
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