MOBILE ADVERTISING Agenda Get off to a mobile start with Media - PowerPoint PPT Presentation

MOBILE ADVERTISING

Agenda Get off to a mobile start with Media Impact! Why mobile? MI Portfolio Mobile programmatic Mobile targeting Mobile formats Specials 2 Mobile Advertising @ MI

WHY MOBILE? Traffic shift to the mobile web Significantly higher mobile usage also in MI’s portfolio 938,91 700,76 585,37 In million PIs 231,34 129,91 120,85 103,68 95,19 82,28 70,36 Source: IVW April 2018 3 Mobile Advertising @ MI

WHY MOBILE? Relevance Smartphones are an integral part of life ‘I carry it with me day and night.’ ‘I fall asleep with it, it wakes me up.’ ‘It’s got all my friends, my plans, my knowledge, my music.’ ‘Whatever my question, I ask my phone.’ Source: https://www.thinkwithgoogle.com/intl/de-de/insights/kundeneinblicke/the-extended-self-die-bedeutung-von-smartphones-fur-nutzer-und-konsumenten/ 4 Mobile Advertising @ MI

WHY MOBILE? Relevance Smartphones are indispensable in everyday life of millennials spend three 50% hours a day on their primarily use apps 1 on 54% smartphones 2 . their smartphones. of users always have their 80% mobile phones handy¹. say they would rather do 51% without their TV than their smartphone 1 . consider smartphone to be very 45% important to inform themselves about a product before making a purchase 1 . always have their > ¼ smartphone on them, even always have it with them when at night 2 . 35% shopping in order to inform themselves about products 1 . 1) https://www.gujmedia.de/fileadmin/Media-Research/Mobile-Studien/mobile_studie_360_grad_2017.pdf / 2) https://www.internetworld.de/mobile/so-suechtig-millennial-generation-smartphones-1224260.html?seite=0 5 Mobile Advertising @ MI

WHY MOBILE? Touchpoints The right targeting at all times Heavy users scroll 2 kilometres daily 1 Simple research Fast information retrieval Pastime Share content Preparing for purchase Contact a service 1) Source: https://www.wuv.de/marketing/ein_einfacher_content_marketing_test_koennen_sie_daumen_stoppen 6 Mobile Advertising @ MI

WHY MOBILE? Touchpoints Example: Mobile commerce of 14-29 year olds use their 76% smartphone for online shopping. 1) of 30-49 year olds use their 55% smartphone for online shopping. 1) ~ 2/3 of mobile sales are made in app. 2) of the completed sales were initiated on 18% a mobile device. 2) 1) https://www.bitkom.org/Presse/Anhaenge-an-PIs/2017/12-Dezember/Bitkom-Pressekonferenz-171206-E-Commerce-Weihnachten.pdf // 2) https://www.adzine.de/2017/11/zwei-drittel-aller-mobile-sales-werden-ueber-apps-erzielt/ 7 Mobile Advertising @ MI

WHY MOBILE? Why mobile at Media Impact? Full service - from consulting to creative implementation! A one-stop shop! ▪ Extensive mobile advertising know-how ▪ Custom campaign strategies for unique brand communication ▪ Extensive support in developing advertising material - from the idea to the final implementation ▪ Media Impact offers suitable environments and the right formats for every campaign goal. 8 Mobile Advertising @ MI

Agenda Get off to a mobile start with Media Impact! Why mobile? MI Portfolio Mobile programmatic Mobile targeting Mobile formats Specials 9 Mobile Advertising @ MI

PORTFOLIO Mobile portfolio MI brand environment with 27 mobile sites and 11 apps TOTAL 34.28 million Media Impact offers you: UU/month ▪ a strong app portfolio for a targeted user App approach. 6.19 billion ▪ PIs/month an excellent reach by bundling relevant, cutting-edge media offerings. App 13.63 billion ▪ creation of efficient marketing solutions for a UU/month high-income and highly educated target group. MEW ▪ many special integrations for campaign 1.13 billion PIs/month strategies guaranteed to be innovative. MEW 26.86 million UU/month Source: AGOF daily digital facts, basis: 10+ years (61.58 million); April 2018; IVW April 2018 10 Mobile Advertising @ MI

PORTFOLIO Strong brands On the mobile web and in app 11 Mobile Advertising @ MI

PORTFOLIO We have the widest reach! News, sports, financial, automotive NEWS FINANCIAL APP APP 8,27 0,52 upday Finanzen.net 3,67 0,5 SPIEGEL ONLINE Finanzen100 FOCUS ONLINE 2,26 0,15 onvista BILD 1,37 boerse-online.de 0,06 WELT News 0,9 MEW MEW 15,48 3,06 BILD Business Insider 15,05 0,88 FOCUS ONLINE manager magazin online 13,31 0,87 WELT.de WirtschaftsWoche SPIEGEL ONLINE 12,12 Finanazen100 0,73 AUTOMOTIVE SPORT APP APP 2,6 4,24 Sport1 Auto Bild Aktuell 2,84 kicker 0,08 Auto motor und sport Transfermarkt 1,86 0,02 Sport Auto 11 FREUNDE EMS 0,35 Motor Klassik 0,01 Unique users in millions, AGOF daily digital facts; basis: 10+ years, April 2018 12 Mobile Advertising @ MI

Agenda Get off to a mobile start with Media Impact! Why mobile? MI Portfolio Mobile programmatic Mobile targeting Mobile formats Specials 13 Mobile Advertising @ MI

PROGRAMMATIC Programmatic Advertising Value proposition FORMATS TECHNOLOGY Connectivity Display to most platforms Understitial: 320x480, 300x600 MRec: 300x250 (mobile, in app Flexibility + agility native) Wide range of technologies Content ad 2:1, 3:1, 4:1, 6:1 Video Mobile PreRoll: max. 30s, 300x250 Mobile outstream: 300x250 14 14 Mobile Advertising @ MI Mobile Advertising @ MI

Agenda Get off to a mobile start with Media Impact! Why mobile? MI Portfolio Mobile programmatic Mobile targeting Mobile formats Specials 16 Mobile Advertising @ MI

TARGETING Targeting expertise The possibilities of the two worlds Targeting only possible via Wi-Fi AdServer: (IP address): ▪ Cities, time, etc. ▪ MI Regio Targeting – MI Regio, MI AdSquare: Regio Plus, MI City & Regions ▪ ▪ MI Luxus Targeting Gender ▪ ▪ MI B2B Targeting Age ▪ ▪ MI Wetter Targeting Other categories e.g. net income, education, marital Targeting also via mobile network: status, etc. available on request ▪ MI Intent ▪ MI Data & Friends ▪ MI Bildung - Stepstone - MI Jobs & Karriere, MI Entscheider MEW InApp 17 Mobile Advertising @ MI

Agenda Get off to a mobile start with Media Impact! Why mobile? MI Portfolio Mobile programmatic Mobile targeting Mobile formats Specials 18 Mobile Advertising @ MI

FORMATS The classics Content ads for maximum reach and optimal performance Content Ad 6: 1 Content Ad 4: 1 Content Ad 2: 1 19 Mobile Advertising @ MI

FORMATS Sizes Large-scale embedding in content Mobile medium rectangle Content Ad 1: 1 Ad Floor ad Mobile medium rectangle Content Ad 1: 1 Floor ad 20 Mobile Advertising @ MI

FORMATS The specials Large-scale embedding in content Interscroller ad Mobile understitial Interscroller ad Mobile understitial 21 Mobile Advertising @ MI

FORMATS The interactive ones Show off your product diversity Cube ad Ad Ad Slider ad Ad Mosaic ad Cube ad Slider ad Mosaic ad 22 Mobile Advertising @ MI

FORMATS The interactive ones Increase advertising recall by +260%* Konfigurator ad Chameleon ad Memory ad Configurator ad Chameleon ad Memory ad *own survey 2016 23 Mobile Advertising @ MI

FORMATS The specials There are no limits to your creativity! Panorama ad Reactive scrolling ad Panorama ad Reactive scrolling ad 24 Mobile Advertising @ MI

FORMATS The moving ones Your videos in all dimensions! Interscroller with video Video medium rectangle Vertical video Video medium rectangle Video interscroller PreRoll Vertical video 25 Mobile Advertising @ MI

Agenda Get off to a mobile start with Media Impact! Why mobile? MI Portfolio Mobile programmatic Mobile targeting Mobile formats Specials 26 Mobile Advertising @ MI

SPECIALS Native works! Native performance and style ads ▪ Dynamic image-text ads : Native ads are shown in Media Impact’s premium portfolio and adapt their layout to the respective website. GIGABOOST – 100 GB ▪ Optimal integration with content: These layouts ensure giveaway Activate now in the APP that your message is embedded in the editorial environment and stands out through special methods of emphasis (e.g. coloured headlines). ▪ The right option for your campaign goal: Native ads can be booked as performance variant (format: 4:1, RoP) and GIGABOOST – 100 GB on a CPM basis (format: medium rectangle, targeting giveaway Activate now in the APP possible). 27 Mobile Advertising @ MI

SPECIALS Mobile CPC special Benefit from MI Mobile’s relevant and wide reach! ▪ Post-click-optimised display of your campaigns in the entire MI Mobile portfolio – MEW and app. ▪ Bundling of standard ads as Mobile AdBundle (Content ad 6:1, 4:1 + Medium rectangle). ▪ Classic targeting such as operating system, time, etc. possible. 1 1) Cannot be combined with MI data products. 28 Mobile Advertising @ MI