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ThumbAd Mobile Media and Advertising @mobilmannen How can brands - PowerPoint PPT Presentation

Apr 06, 2024 •411 likes •743 views

ThumbAd Mobile Media and Advertising @mobilmannen How can brands and publishers succeed with targeted mobile advertising? ThumbAd Digital ads distribution on MOBILE | DESKTOP | VIDEO | SOSIAL Actionable Data | Algorithms | Real Time

  1. ThumbAd Mobile Media and Advertising @mobilmannen

  2. How can brands and publishers succeed with targeted mobile advertising? ThumbAd

  3. Digital ads distribution on MOBILE | DESKTOP | VIDEO | SOSIAL

  4. Actionable Data | Algorithms | Real Time FORECASTING on your target audience

  5. ThumbAd

  6. 2013

  9. “A variety of solutions have emerged to solve mobile’s cookie problem: client log-in, app SDKs (Software Development Kits), and mobile Web behavioral data to name a few. Tie a shiny bow around all of that with geo-location, and we’ve begun to master mobile”. Alex LePage, 21st May 2015 _ Marketing Land

  10. What we do? ThumbAd

  11. Relevant Audience Ads served spot on, to the ideal user , freshly contextual and perfect timed

  12. Big Data is the key!

  13. 1,935,725 *unique individuals every day ThumbAd *46,6% population 16+ Norway

  14. Architects ThumbAd

  15. Unique Audience Extraordinary Insight 1,935,725 daily unique users…

  16. Supply, Data & Tech Partnere ThumbAd

  17. Reach & Targeting Real value in every marketing dollar spent

  18. Cases 2015 BRAND COMBO INVOLVE

  19. Audience: Females age 16-29 Platform: Tablet 3,128,413 Impressions BRAND [61,8% hit in the target audience per day] HP 106,307 YouTube 0,33%

  21. Guerrilla campaign with broad reach, opt-in mail address and benefit from employee discounts 2 475 817 impressions in 60 hours 4,248 clicked COMBO 494 sign ups expert.no 10,8% conv

  22. ThumbAd INVOLVE Product - How it Works! NOK 2 500 120 100 NOK 2 000 80 NOK 1 500 60 NOK 1 000 40 NOK 500 20 NOK - - Week 1 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 ThumbAd CPA Conversions Logg. (CPA) Logg. (Conversions)

  23. KPI to sell mid week tickets for a cruise line 3,647 241,490 unique persons [GEO] expert.no 3,866,628 relevant imps INVOLVE INVOLVE Cruise Line axofinans.no

  24. ThumbAd INVOLVE Example; Travel/Cruise NOK 700 300 NOK 600 250 NOK 500 200 NOK 400 150 NOK 300 100 NOK 200 50 NOK 100 NOK 000 - 5/23/15 5/24/15 5/25/15 5/26/15 5/27/15 5/28/15 5/29/15 5/30/15 5/31/15 6/1/15 6/2/15 6/3/15 6/4/15 6/5/15 6/6/15 6/7/15 6/8/15 6/9/15 6/10/15 6/11/15 6/12/15 6/13/15 6/14/15 CPA Total Conversions

  25. KPI: Sell pizzas on dominos.no 744 6,29% expert.no 205,686 - 227,337 unike personer INVOLVE INVOLVE i Oslo & Skien Domino´s axofinans.no

  26. Exciting features RETARGETING | SEARCH RETARGETING | PROSPECTING | IP TARGETING GEO TARGETING | AUDIENCE TARGETING | CONTEXTUAL TARGETING SITE LIST TARGETING | DYNAMIC CREATIVE OPTIMIZATION 
 FACEBOOK EXCHANGE TARGETING | EXPANDABLE ADS

  27. Relevant Impressions

  28. Publishers: Take ownership on Rich media formats within your own mobile space Understand your audience and price it accordingly!

  31. Thank you! ThumbAd henning@thumbad.com +47 456 15 766 ThumbAd AS | Hegdehaugsveien 24, N - 0352 OSLO

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