audioBoom Creative advertising solutions for digital audio
What is a podcast? • A digital audio programme usually 30 minutes long. • Entertainment, news, sports, true crime & society genres are most popular • 60% mobile, 36% desktop & 4% tablet • Available on podcast platforms including iTunes & web embeds & social media • Free to listen for user - ad supported model
Where are podcasts distributed? Podcast Platforms Embed Players Twitter & Facebook audio ads & sponsorships video & audio plus companion ads video & audio plus companion ads
Engaged Audiences 58% Male 42% Female $$$ Affluent Listeners: Median 33% listeners consume 75% Podcast listeners 77% support podcast income $63,000 7+ podcasts per week are aged 18 -44 advertising Sources : Edison “Infinite Dial” Survey, RAJAR Midas Survey & audioBoom UK Survey
How can Publishers optimise podcasting? Brands can buy advertising space and sponsorship on the world’s biggest broadcasters, publishers and original podcasts. Over 70 million listens per month are generated through audioBoom.
Podcast advertising solutions Spot Branded Live Advertising Content Reads
PODCAST ENGAGEMENT Podcasting has become one of the newest and most exciting medium for brands to connect with their audiences audioBoom UK survey of 2,646 podcast fans in March 2017 - 77% of listeners support podcast advertising - Almost 40% have bought / tried or researched something a host a s recommended - 34% have a positive attitude to brands mentioned in podcasts regularly - Nearly 7% went to see the film after hearing the ad
Making your own podcasts Brands are using podcasts to engage and build its own audience directly. AudioBoom Creative is the branded content arm of AudioBoom. In-house production teams with years of radio experience at NPR, BBC, MTV Radio and dedicated production studios in New York, Los Angeles, London and Melbourne
For more info visit choose.audioboom.com
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