PRTS7 Total 2% 13% 15% 18% 44% 42% 40% 52% 62% 61% 56% 78% 77% 81% 78% 83% 87%
Sta Station Listening tion Listening P Pla latf tfor orms ms Tota otal Other 3% NPR apps 3% AM/FM radio at Podcasts home/work/school 4% 32% Mobile stream 5% Computer stream 12% Traditional: 74% Dig Digital: 24% AM/FM radio in car 42% Traditional: 78% Dig Digital: 19%
Sta Station Listening tion Listening P Pla latf tfor orms ms Gen Y Gen Y Other 2% NPR apps AM/FM radio at 7% home/work/school 13% Podcasts 7% Mobile stream 7% Traditional: 64% 4% Computer stream Digital: 34% Dig AM/FM radio in car 13% 51% Traditional: 67% Dig Digital: 30%
Smart Speaker Ownership Total 11% Male 12% Female 11% Gen Z 8% Millennials 11% Gen X 12% Boomers 11% Silent 11% Caucasian 11% Hispanic 12% African-American 12% Asian 13% 0% 20% 40% 60% 80% 100%
Podcasting/On Demand Audio 100% 73% 75% 60% 51% 50% 42% 42% 41% 40% 39% 39% 28% 25% 18% 0% Total AAA Classical N/T Men Women Gen Y Gen X Boomers Silent Members Monthly
Podcasting Momentum Listening More Total 34% AAA 33% Classical 26% More News/Talk 38% Same - Not 34% a lot 41% Men 29% Women 39% Less Gen Y 45% 8% Same -A lot Gen X 39% 17% Boomers 31% Silent 20% 0% 10% 20% 30% 40% 50% Among those who listen to podcasts monthly
Podcast Types Radio shows that aired 51% News, current events, politics 49% Science 31% Fine arts & culture 24% Comedy 24% TV, film, pop culture 22% Other 18% Music topics 18% Tech news 14% Business & finance 14% Food 12% Psychology 11% Environmental issues 10% Sports 8% Travel 7% 0% 20% 40% 60% Among those who listen to podcasts monthly Listened to on a regular basis
Top “Other” Podcast Types Among those who listen to podcasts monthly Listened to on a regular basis
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