Since 2012 Sourcing from producing Information Sourcing countries - PowerPoint PPT Presentation

L AND E THICS IN C ACAO Trading and sourcing differently: a Balinese success story Mathieu Bours TradExpo – October 17 2019 ICE, Jakarta, Indonesia

B EAN - TO -B AR L E C ERCLE DU C ACAO L AND E THICS P ARADIGM S HIFT Since 2012 Sourcing from producing Information Sourcing countries • Education • Analyses Trading to Bean-to-Bar chocolate makers Information through Trade workshops and conferences • Bean-to-Bar in producing countries and in Belgium

B EAN - TO -B AR L E C ERCLE DU C ACAO L AND E THICS P ARADIGM S HIFT Long term Preservation Traceability Ethics horizon « Slow cacao » « Direct Cacao » « Hand in Hand cacao » Agroecological practices Genetic pool of the species Transparency in supply Partnerships Community relationships

L E C ERCLE DU C ACAO B EAN - TO -B AR L AND E THICS P ARADIGM S HIFT C ACAO E CONOMICS Commodities • Bulk cacao • Fungibility • Growers = mostly price takers Specialties • Fine cacao • Growers = potential price makers

L E C ERCLE DU C ACAO B EAN - TO -B AR L AND E THICS P ARADIGM S HIFT Market Differentiation Niche Market • Bulk vs. Fine • Fine Cacao Commodities • Organic farming Product Single Origin cacao Differentiation beans Specialty • Genetics • Bean-to-Bar chains • Origin • Know-how

L E C ERCLE DU C ACAO B EAN - TO -B AR L AND E THICS P ARADIGM S HIFT Sustainability Traceability Transparency Hand in Direct Certification hand Contact Quality Slow Segregation Seals Single Direct Hands on Origin

L E C ERCLE DU C ACAO B EAN - TO -B AR P ARADIGM S HIFT L AND E THICS Leaders L AND Producers Consumers E THICS Growers

L E C ERCLE DU C ACAO B EAN - TO -B AR P ARADIGM S HIFT L AND E THICS G ROWERS • Genetics • IPDM • Training C ONSUMERS I NSTITUTIONS • Commodity à Specialty • Law enforcement • Slow & Direct Cacao • Training and education • Paradigm Shift

L E C ERCLE DU C ACAO B EAN - TO -B AR L AND E THICS P ARADIGM S HIFT Economics – οικονομία Ecology – οικολογία Management of the household Study of the household Value Stakeholders System • Utility à Ethics • Growers • Creation of Shared Value • System, Community • State • Paradigm shift • Environment • Buyers

A N I NDONESIAN A B ALINESE L OOKING FOR A A DVENTURE S UCCESS S TORY NEW ORIGIN n New trends: origins, terroirs, Asian cacao n Indonesia = 3rd largest production worldwide n Bulk v. ‘Fine’ n Commodity v. Specialty n Byproducts industry v. Whole-bean use à Contact with the Indonesian Embassy in Brussels

L OOKING FOR A A B ALINESE A N I NDONESIAN S UCCESS S TORY NEW ORIGIN A DVENTURE • Embassy - trade and agriculture attachés • Sector - coops, estates, state farms Contact • Networking - universities, chocolate-makers, chocolatiers, etc. • Scheduling • Agenda Logistics • Availability • New Supply Chain • Exclusive line Purpose • Partnerships

L OOKING FOR A A B ALINESE A N I NDONESIAN S UCCESS S TORY NEW ORIGIN A DVENTURE Jan. 2018 • First contacts Aug. 2018 • Embassy meetings • Mission Jun. 2018 • Scheduling

L OOKING FOR A A B ALINESE A N I NDONESIAN S UCCESS S TORY NEW ORIGIN A DVENTURE Regions •South Sulawesi •Central Sulawesi •Bali •East Java •Central Java Institutions Research •Ministry of Agriculture •Gadjah Mada Uni. •Ministry of Trade •Hasanuddin Uni.

L OOKING FOR A A N I NDONESIAN A B ALINESE A DVENTURE NEW ORIGIN S UCCESS S TORY Mission - One new Cadmium PSP Screening origin? Flavour GAP Postharvest Marketing profile

L OOKING FOR A A N I NDONESIAN A B ALINESE A DVENTURE NEW ORIGIN S UCCESS S TORY Nov. 2019 Aug. 2019 • Magazine • Shipment article on sea Apr. 2019 Oct. 2019 • First order • Arrival of placed the beans

L OOKING FOR A A N I NDONESIAN A B ALINESE A DVENTURE NEW ORIGIN S UCCESS S TORY Long term Waiting Partnerships Mistakes Understanding Inconvenience

L OOKING FOR A A N I NDONESIAN A B ALINESE A DVENTURE NEW ORIGIN S UCCESS S TORY • Pre-orders New origin • New bars • Sending bars to KSS • Growing together New partners • Prospects and Clients visits • Improving together • Fermentation New branding • Quality • ‘Fine’ flavours

L OOKING FOR A A N I NDONESIAN A B ALINESE A DVENTURE NEW ORIGIN S UCCESS S TORY n What’s next ? Other regions à Maluku, Papua, Sumatra, Flores n Better country branding à ‘not only smokey bulk beans’ n Enhanced land ethics in the cacao specialty market n Value Stakeholders System • Utility à Ethics • Growers • Creation of Shared Value • System, Community • State • Paradigm shift • Environment • Buyers