Mobile Marketing with Channel Mobile Its time to harness the power - PowerPoint PPT Presentation

Mobile Marketing with Channel Mobile It’s time to harness the power of mobile!!

The Power of Mobile In the past 5 years, mobile penetration has grown from Operator The 30% to wel 30% ell over er revenues - $5.4 4 ha half of the trillion on Power of population cumulative 2013 - 2017 Mobile Nigeria represents the largest share of subscribers – 95 95 Analysts predict a million on SIM pe penet netration on of 97% in 2017 The African market is expanding ne nearly y twice as fast as Mobile data traffic Asia’s expected to grow by 79% annu nnually y from om 2012 012 - 2017 17 Inc ncrea reasing g de demand for mobile advertising is ever present

About Us Channel Mobile is a Mobile Marketing Agency based in Cape Town that strategises, develops and executes fully fledged mobile campaigns for corporates and advertising agencies alike.  Wireless Applications Service Provider (WASP) with direct connections for SMS, Short Codes, USSD, IVR and MMS to all four South African mobile network operators  Broad based BEE status: Level 2  Full member of WASPA  Full member of MMA Channel Mobile formerly traded as AppointMate from 2002 to May 2008. We started as a very basic software application that was marketed to the automotive industry to enable dealerships to SMS service reminders and marketing information to their customers. To this day we still supply this application to hundreds of motor dealers but in 2008 re-branded and became a service provider with all South African mobile networks and a fully fledged mobile solutions provider. We are the preferred mobile solutions provider to a number of large corporates and advertising agencies, including Quirk, Hero, Publicis Machine, Incentiv, World Wide Creative, Oscar Tango, Hisense, Protea Hotels, Lewis Group and CMH Group.

Channel Mobile Offering

Bulk SMS  We provide a web-based app pplica cati tion for the sending of single and bulk SMS.  Easily connect to our SMS gateway.  No third party software or hardware to be installed.  Rapid Response & Delivery.  Competitive Rates  Re Reverse bi billed reply available. No cost to the user Features  Rapid and reliable delivery  Personalising messages to recipients  Sending long messages (+160 characters)  Scheduling messages for future delivery  Replies  Managing databases  Full reporting

USSD  USSD stands for Uns nstructu tured red Sup upplementary Service ces Dat Data. It is a technology used to send information (usually text menus) between a mobile phone and an application on a mobile network.  USSD Codes can encompass once off requests or interactive navigation with a menu based application and is extremely effective when targeting a lower LSM as it is supported by all ha hand ndsets and ne networks and requires no internet to connect – it therefore has grea reat re reach ch and nd adop doption within your market.  Premium rate, standard rate and re reverse bi billed available.  One of the only WASPS in South Africa that offers NI USSD Features Create a mobile based menu driven application for your business. These can revolve around:  USSD Mobile Surveys  Client feedback forms  Polls  Questionnaires  USSD based competitions for database building  Mobile based research tools

SMS Short Codes Short codes have become a key touch and contact point in Mobile Marketing Campaigns. Channel Mobile offers a simple, smart and easy way to manage short code campaigns. What What is a Shor hort Cod ode?  A 5 digit number (e.g. 31941) that carries a premium, standard or reverse charge. Using a short code allows businesses the functionality to o generate sales leads, compile da data tabases and crea reate re revenue. What What You ou Can Do: Do:  Manage and run SMS competitions  Create an opt in database  Create Sales Leads  Create revenue generating opportunities  Push Mobi Site links or content to customers  Run a quiz or survey  Create a donation service

Bulk MMS  Bulk MMS allows you to send pictures, sound clips, video clips and up to 5 000 characters of text. Your MMS Media can be sent to our design team, who will then compile, preview, test, and send your MMS or save it to be sent at a later stage. BULK MM MMS Features  Bulk MMS Announcements  Targeted MMS  Personalized MMS  Interactive MMS  Direct response

Mobile Display Advertising Channel Mobile display advertising platforms  Vodacom Vlive  StrikeAd

Vodacom Live! V-Live  SA’s largest site and content portal  Covers games, music, news, sport, weather & entertainment  It’s free to browse to Vodacom customers  5.1 million unique visitors every month The he Audience:  LSM 5 – 10  Mostly feature phones  25 – 35 years old  50/50 male/female  Reach: Nationwide

StrikeAd StrikeAdis the leader in programmatic advertising across multiple devices. They combine a huge reach of leading SSPs with best in class mobile DMP audience data and our advanced predictive modelling to deliver unparalleled insight and superior ROI. Device: targeting based on Connection: targeting Content: targeting based manufacturer / model / based on the carrier / Wi-Fi on the type of app / site device capabilities / information contained in being used device age the bid request Geo-tracking by country / Geo-tracking by POIs Advanced targeting powered by geographically profiled state / DMA / postcode / (such as airports / store audiences latitude / longitude locations)

Please Call Me Advertising What What is Pl Please Call Me? Me? Please Call Me is a free ree network used to reach urban/rural areas. A text message, with optional call to action, is tagged to the end of the Please Call Me message. The sender and receive receives the advertisement. Benefits  Create awareness  Drive engagement  Build relationships  Many call-to-action options  Supports all handhelds  No internet connection required  Supported by all networks  Massive reach. Vodacom 40 million impressions a day. MTN 25 million per day impressions a day Who’s the audience?  LSM 1 – 10  Both feature phones and smartphones

Please Call Me Reach

Voice Messaging Solutions Product Technical Information Voic oice Broadcastin ing Specifications and Reporting Using the technology of Interactive Voice Response (IVR) and Automated Voice Messaging (AVM), it is also referred to as interactive voice broadcasting. The recipients get a phone call mp3 file • Popular uses Voic Voice Bro roadca cast that when answered plays a recorded message. The person can interact with the message Reporting available include surveys, and their selections on the keypad triggers the system to send another message back to the and Campaign greetings, booking recipient. A single or interactive message can be sent to the recipient and the system can management by confirmations, also be integrated to a call centre. Data is captured for all selections made by the recipient Channel Mobile marketing and and reporting is available for duration of calls to establish the success rate. promotional mp3 file Voic Voicemail Dr Drop messages, urgent Reporting available news or updates Voic oicemail il Drop op and Campaign • Integration options management by available Channel Mobile Directly place a recorded message into the recipient’s voicemail without the phone ringing. • Available on Cell C, The recipient will get a standard voicemail notification and can access it like any other Vodacom and MTN message. With this option you can bypass the ringing phone and have your client listen to the message at their convenience. As with any voicemail, the recipient can listen to the message multiple times consequently this method can increase the effectiveness of your campaign or information. Voicemail drop is best suited for a message where the recipient is not asked to select any other alternatives.

Building Mobile Communities LumiaLiving.com  A fresh mobile interest and lifestyle digital content network established in partnership with Microsoft Mobile Devices aka Nokia.  It consists of a gateway app and extends into a network of  associated mini-apps featuring collaborative multi-brand content, engagement mechanics and advertising messages.  Community members register and opt-in once anywhere in the network and are organically profiled continuously to enable targeted content delivery and messaging.  The scope of the LumiaLiving audience footprint extends across multiple digital channels such as mobile, social and email - it reaches countries in the Sub-Saharan Africa region.

Example Xbox Segment on LumiaLiving

Example Micro Communities