Pepperdine Mobile Strategy Who We Are The Mobile Strategy group is - PowerPoint PPT Presentation

Pepperdine Mobile Strategy

Who We Are The Mobile Strategy group is a collaboration between Information Technology and the Integrated Marketing Communications divisions. The goal of this group is to develop the strategy for mobile technology and produce a road map for its deployment at Pepperdine.

Vision Pepperdine will assess new ways to better reach and serve its constituencies of the University through mobile communications and related technologies by conducting an external scan of the marketplace and an internal discovery with the Pepperdine community. Integrated Marketing Communications and Information Technology will develop a strategic plan for approaching mobile initiatives for the University. This plan will support the University missions and the goals of the strategic plan to advance student learning, build meaningful communities, and develop resources that support the aspiration to be a premier, global, Christian university.

Progress to Date Initial Vision and Concept Established Core Team Defined Governance and Process Issues Identified Mobile Website Created at community.pepperdine.edu/mobilestrategy/ External Research Gathered & Synthesized

Agenda What is Mobile? Why Go Mobile? Higher Ed Research Discovery Process Timeline Discussion

What is Mobile? Some Mobile Stats

What Do We Mean by "Mobile?" Mobile Sites Similar to any other website, but designed for the smaller handheld display and touch- screen interface. Apps Applications that are downloaded and installed on your mobile device. Mobile apps and browsers are used equally by mobile customers (e.g., Facebook). - ComScore

Our Mobile Landscape What's available today: ● 2011 Annual Report ● Bible Lectures ● Community ● Courses / Sakai ● Golden Governance Blog (SPP) ● Pepperdine Law Magazine ● Pepperdine Virtual Map

Why Go Mobile? Some Mobile Stats

Device Ownership on the Rise Smartphones and tablets are projected to continue outselling desktops and notebooks. 62% of 18–24 year-olds have a smartphone - Nielsen survey, 2011

Mobile Usage on the Rise Mobile is projected to surpass wired Internet connections by 2015 in the U.S. - David Nagel, THE Journal, 9/12/11

Pepperdine’s Mobile Trends Top page visits by mobile devices on Pepperdine.edu in 2011: 230,000 mobile visits out of over 4,680,000 total visits in 2011. (About 5% of total traffic, doubled from 2010.)

Pepperdine Mobile Trends Visits to Pepperdine.edu in 2011 broken down by device:

Research and Findings

Higher Ed Mobile Trends Many universities have at least one institutional Mobile website smartphone app. Of our university wide peer and aspirational schools... ○ 70% have an app ○ 57% have a mobile website University Apps

Higher Ed Mobile Trends 37% of undergraduate students used smartphones for academics in 2011 ○ 66% used them for e-mailing professors ○ 62% used them for checking grades ○ 61% used them to text other students about coursework ○ 45% used them to look up information on the Internet in class ○ 19% used them to text professor s - ECAR Survey 2011

Higher Ed Mobile Trends n d a d m i s s i o n s t o b e a u n i v e r s i t i e s l i s t s t u d e n t r e c r u i t m e n t a 5 7 % o f e s t p r i o r i t y f o r m o b i l i t y . h i g h / h i g h e y a r e m o b i l e r e a d y . H o w e v e r , o n l y 2 3 % s a y t h - Educause, Mobile IT in Higher Education, 2011

Common Feature Sets Many of the apps we reviewed contained the following features: Directory information - including professor email addresses Campus maps News and events Campus shuttle schedule and location Multimedia (photos, video)

Interesting Feature Sets Interesting features of apps/sites we reviewed contained the following: Recruitment Student Services & Operations ● Campus tours ● Dining menus and hours ● Traditions ● Campus recreation ● Prospective checklist ● Graduation checklist Affinity Academics ● Discounts ● Courses/grades/planner ● Alumni involvement ● Library catalog

Discovery Phase Some Mobile Stats

Discovery Sessions Recruitment Prospects (each school), applicants, public, parents Academic Faculty, students, deans/administration Affinity Alumni, donors, public, other groups (eg. Waves fans, Church groups, centers and institutes, Pepperdine Associates, Crest, etc) Student Services and Operations Staff, faculty, students

Discovery Themes We have used the following topics to frame the mobility discussion: ● Personal Usage ● Mobile Use at Pepperdine ● Opportunities for Mobile in your group/area

Timeline ● January - Project Initiation ● February - Planning and Strategy ● March - Research & Student Survey ● April - Discovery ● April/May - Strategy Development ● May - Develop Road Map ● June - Present strategy to Leadership ● July/August 2012 - Pilot Mobile Solution ● September 2012 - Assessment

How Can You Help? ● Share your thoughts and suggestions today ● Help to communicate the mobile strategy to colleagues ● Continue to monitor our progress on the website ○ community.pepperdine.edu/mobilestrategy/ ● Stay in touch! ○ mobility@pepperdine.edu

Discussion