audience on their smartphones, tablets, websites, email, text, - PowerPoint PPT Presentation

Personal engagement with consumers on their mobile devices Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, websites, email, text, social media, and mobile apps Communication with your customers via the device in their hands

Traditional Marketing Tools Television, website, mailers, radio, newspaper, printed flyers, email marketing, posters, billboards, banners, etc.

Mobile Marketing Tools Mobile applications for smart phones and tablets, responsive websites, mobile text messaging, push notifications, posts and targeted advertising through social media, search marketing/adwords, etc.

Traditional marketing tools should definitely play a role in your marketing plan…but maybe not as big of a role as before A small segment of your target audience will likely expect to receive their information from those traditional sources Most will want immediate access to information when it is convenient for them

What do you mean? Your message can almost always be delivered at any given time of the day or night to those who are most interested in your message especially if you use multiple channels

How is that? You are not wasting money advertising to consumers who have no interest in your product or service Drill down and focus on desired demographics and interests of consumers most likely interested (target marketing)

How is it measured (analytics)? Social media posts and advertising can be measured by the number of impressions, views, shares, followers and likes. Opt-ins to receive mobile push notifications, email blasts, and text messages Open and click rates for email marketing campaigns

The teen to 65 age group is the primary audience however the older generation is quickly embracing mobile technology, apps, social media and email marketing In 2015, 6 out of 10 people in the USA owned a smartphone By 2019, 8 out of 10 people in the USA are projected to own a smartphone Does not account for tablet use

Websites are a fundamental component of your marketing campaign. Build a responsive or mobile website Easily viewable and adaptable on mobile devices Traditional websites that are not responsive immediately turn people away Build the site to your target audience’s liking, not yours No website? Build one ASAP!

Facebook will likely yield you the largest audience Easy to set up a page Great tool to showcase events and celebrities Social media leader Teens and millennials not keen on this platform Ideal for desktop and mobile users Twitter is great for real-time updates Less engaging than Facebook Less users

Instagram Preferred social media platform for teens and millennials-expanding appeal to older users Easy advertising integration into Facebook Great tool to share photos Limited posting to mobile devices only

Using all three platforms yields a very effective campaign Small businesses and organizations are often challenged by using all three platforms due to limited resources (time and staffing) Focus on one platform to start and post engaging content.

Highly engaging tool to communicate and share information Easy to use and manage (time commitment) Easy to download (no URL to remember) Click and explore Info in the palm of your hand Native features of the phone integrated into the app GPS directions Camera function

Merchant services integration for in-app sales RSS Feeds Advertising In-app sponsorship and promotion Click to call (no numbers to look up) Event calendars Coupons and loyalty programs Fillable email forms Video integration Surveys and data collection

Push notifications Highly effective communication tool May be the most engaging tool currently available on the market (don’t abuse it!) 98% read rate within 90 seconds of receiving notice GPS geo-fence targeting Opt-in and out requirement More than just a text message-includes engaging content, links to information and even images Push advertising to promote sponsors

You know your organization better than anyone else. However, do you know who your customers are? How do they get their information? Times are changing. The way we communicate is changing. Traditional marketing channels are beginning to embrace new technology to remain relevant. Mobile devices are changing the way we communicate, do business and advertise.

Mobile marketing tools that were once very expensive are now very affordable to almost any organization, big and small.

Fairs and festivals have a very long history and rich tradition but there is more than just the fair coming to town in today’s world. More and more competition for the consumer’s time and dollars. The competition is likely using many of these tools to attract past fair and festival-goers to their communities and events.