Jumping on Board How Gamification and Family Travel Can Be Combined - PowerPoint PPT Presentation

Jumping on Board How Gamification and Family Travel Can Be Combined to Build Customer Loyalty ™ ¡ ™

™ ¡ ™ We help businesses and organizations to better connect with their audience and customers through virtual worlds, augmented reality, games and apps to enhance the “consumer’s” experience, to build brand equity, and to achieve stronger financial results. Our primary target market is the travel, tourism and hospitality sector.

TM Growth of Family and Multigenerational Segment • Rise of Global Middle Class = Travel Realized (not just “Aspirational”…and not just “Economy Travel”). • Re-Connect “Extended Families” + “Bonding Breaks.” • Western “Baby Boomers,” “Gen Xers,” and “Millennials” now view travel as a necessity not just a luxury. • Desire to pass along “experiences” not just “things.” • Growing influence of children—now integral in family decisions (including leisure).

TM The Travel & Hospitality Sector Is Responding… Packages, amenities and services for the needs of families and the young traveler ¡

TM The Opportunity Beyond Amenities and Services… At GeoWhiz, we believe that family, multi- generational travel and the “Digital Elite” represent more than needs to be accommodated. It’s a unique opportunity to connect with and engage your guests. Inform Enhance Engage Inform Enhance Engage ¡ ¡

TM Emergence of “Digital Elite” • Ubiquity of Devices: From “Pass Back” to “Possession” • The “Digital Elite”—defined as travelers who either own or access the internet on both a smartphone and tablet. -50% of the “Digital Elite” have children in their household v. 37% of less-connected travelers. -More likely to travel with their kids (51% v. 38%). -78% let their children influence the actual selection of vacation destinations.

TM The Multi-Generational Connection via “Games” 91% 86% ¡ Parents are present Children receive 9 of 10 parents pay attention to the content of 9 of 10 parents pay attention to the content of at the time games permission before games. Parents are gamers as well. games. P arents are gamers as well. are purchased purchasing a game 57% ¡ ¡ 68% 54% ¡ ¡ Believe games Believe game play Believe game play provides mental helps family spend helps to connect stimulation or time together with friends education Virtual Worlds/Games are a key to connecting with kids…and if you connect with the kids, you connect with the parents, especially “Moms.” Entertainment Software Association: Essential Facts About The Computer and Video Game Industry 2011

TM The Rise of the “Digital Generations” + Gamification 92% 92% 1 BILLION Of US kids between Virtual world • Digital Natives = Interactive Expectations 2-18 years old are accounts created by “full-time” gamers kids 5-15 years old • Participatory Media = Higher Engagment (i.e., 2 hours/day) in past 3 years 3X/7X !! • Ubiquity of Devices & Connectivity = Asset to $90 BILLION $90 BILLION Leverage Since 2011, >3x Global games (all • Multi-Generational Connection = Brand increase in categories) > 2x Extension to Next-Gen smartphones; >6x global box office in tablet for travelers Digital media is not just a product or service…it is a channel of communication and connection Digital media is not just a product or service…it is a channel of communication and connection. Stats: Entertainment Software Association; Pew Charitable Trust; MMGY Global/Harrison Group

TM GeoWhiz Extends Connection to Entire “Travel/Visit Experience” Most travel is booked in advance, consumed in the present, and shared in the future. Use GeoWhiz to move beyond the “consumption period” to leverage all of the traveler’s timeline. Connect with Connect with Consumption GeoWhiz GeoWhiz Period INFORM INFORM ENHANCE ENHANCE ENGAGE ENGAGE Prior to Arrival Prior to Arrival During Stay/Visit During Stay/Visit After Departure After Departure “Create Anticipation” “Create Anticipation” “Enhance Experience” “Enhance Experience” “Extend Engagement” “Extend Engagement”

TM “Inform”—Create Anticipation Prior to Arrival GeoWhiz GeoWhiz Virtual World Virtual World INFORM INFORM • Virtual tour of the property, amenities and services for the young traveler through a customizable avatar • Mini-games and guided adventures to discover the destination, property or attraction. • Accessible as “embedded” section of client Web site or via the GeoWhiz site (with Client branding). Benefits Benefits • Better informed guests/visitors are greater consumers of standard and value-added amenities/services. • New channel for upselling and promotion of in-house special offers.

TM “Enhance”—Better Experience During Stay/Visit Digital Scavenger Hunts / Augmented Reality Digital Scavenger Hunts / Augmented Reality ENHANCE ENHANCE • Leverage the digital devices that kids bring on trips. • “Digital scavenger hunts” or tours to lead the young traveler around the property. ¡ Hotel ¡ Logo • Successful completion of the hunt/tour earns reward, e.g., from hotel’s F&B, other services, etc. Benefits Benefits • Opportunity to sell additional covers (F&B) or value- added services to accompanying adult. • Monthly reporting that tracks participation, flow, and ¡ Hotel ¡ follow on contact with guest. Logo

TM “Engage”—Grow Relationship After Stay/Visit GeoWhiz GeoWhiz Access / Mini-Games / Apps Access / Mini-Games / Apps ENGAGE ENGAGE • “After stay thank you” to the guest, GeoWhiz sends a free, downloadable mobile mini-game/app, co-branded with client, to the parent(s) to share with the child. • Complimentary (for limited time) access to GeoWhiz content from the destination where the client is located or about the client. Benefits Benefits • Opportunity to inform guest of new services or special offers from the client. • Continued engagement between client and guest or visitor after the stay.

TM Summary of Benefits for the Client • Enhance guest experience for the child and the parents or adults that accompany them. • Potential for increased REVPAR (hotels) or revenue through sales to families and promotion of all available services. • Extend brand awareness to family through the kids— key influencers today and next generation guest. • Introduce affinity or membership programs to kids— key influencers and next generation client. • Monetize marketing.

™ ¡ Experience for yourself at: www.geowhiz.com See information videos and more detailed presentations. Contact for more information: Derek Stumfall +1.469.583.8517 dstumfall@geowhiz.com