introducing cengage learning how you can use our material
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Introducing Cengage Learning: How you can use our material to greatly improve your research and teaching Chris Houghton Enterprise Solu=ons Manager,


  1. Introducing ¡Cengage ¡Learning: ¡ How ¡you ¡can ¡use ¡our ¡material ¡to ¡greatly ¡ improve ¡your ¡research ¡and ¡teaching ¡ ¡ Chris ¡Houghton ¡– ¡Enterprise ¡Solu=ons ¡Manager, ¡EMEA ¡ 31 st ¡October ¡2014 ¡

  2. Agenda ¡ -­‑ An ¡Introduc=on ¡to ¡Cengage ¡Learning ¡ -­‑ Benefits ¡for ¡you: ¡ -­‑ Unparalleled ¡partnerships, ¡unrivalled ¡scope ¡ -­‑ Focus ¡on ¡the ¡customer ¡ -­‑ Bringing ¡research ¡into ¡the ¡classroom ¡ -­‑ Improving ¡research ¡through ¡technology ¡ Cengage Learning 31st October 2014

  3. An ¡Introduc=on ¡to ¡Cengage ¡Learning ¡ Library Reference Higher Education Higher Education National Geographic National Geographic Learning Learning Publishing: Aggregation: Archive Digitisation: Reference Titles, Journals, Newspapers, Major Archive material Encyclopaedias, Directories Magazines, Reference on your Desktop Cengage Learning 31st October 2014

  4. Benefits for You Unparalleled Partnerships, Unlimited Scope

  5. Some ¡Key ¡Partners ¡ Cengage Learning 31st October 2014

  6. An ¡Unrivalled ¡Scope ¡ • On our aggregated Newspaper/Journal/Magazine databases, over 100,000,000 articles from over 25,000 sources • On our eBook platform, over 17,000 reference titles from Cengage Learning and over 100 publishing partners • Approaching 500,000,000 pages of unique historical digital archive material • The widest ranging Literature product on the market, with over 600,000 critical essays, 200,000 Author biographies, 340,000 Primary works and 500 full text journals Cengage Learning 31st October 2014

  7. Benefits for You Focus on the Customer

  8. What ¡are ¡the ¡Benefits ¡for ¡you? ¡ • Seamless integration and cross-search of your periodical content and your reference content • Create a unique reference library on our award-winning eBook platform – search most major publishers in one place, save space in your library and make your materials available to all, 24/7 • Periodical and Reference platforms all compatible with most major Discovery Services and Federated Searches, including EDS, Summon, Primo and ex-Libris • Major technology and platform innovations help your users find material in unexpected places and help you get value from your investment • Build a primary source library to give students and researchers a unique insight into their subject without leaving their desks Cengage Learning 31st October 2014

  9. Benefits ¡to ¡you: ¡Infotrac ¡ ¡ ¡ Periodical Database, featuring information on all Academic and Popular subjects from major European and World publications Market-leading subject indexing to fit the needs of the modern student Collections for all institutions and all budgets, including Lowest Embargo rate subject specific products and amongst major Custom Collections aggregators – don’t wait for your content Cengage Learning 31st October 2014

  10. Focus ¡on ¡the ¡Customer: ¡Infotrac ¡ 95% of the retrieved and used content in products was published less than 8 months ago . Cumulative ¡% Retrievals ¡By ¡Age ¡-­‑ 2009 Count (non-­‑Gale) Series3 10000000 100.00% 95% 90.00% 90% 10000000 80.00% 80% 1000000 70.00% 70% 100000 Count ¡of ¡Retrievals 60.00% 60% Cumulative ¡% 10000 50.00% 50% 40.00% 40% 1000 30.00% 100 20.00% 10 10.00% 1 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0.00% 126 168 210 252 294 336 378 420 462 504 546 588 630 672 714 756 798 840 882 924 966 0 42 84 1008 1050 1092 1134 1176 1218 1260 1302 1344 1386 1428 1470 1512 1554 1596 1638 1680 1722 1764 1806 1848 1890 1932 1974 2016 2058 2100 2142 2184 2226 2268 2310 2352 2394 2436 2478 2520 2562 2604 2646 2688 3258 3596 3744 3837 3926 4056 4188 4328 4565 4737 4921 5233 6396 Age So what good is content with a one year embargo? Cengage Learning 31st October 2014

  11. Benefits ¡to ¡you: ¡Gale ¡Virtual ¡Reference ¡Library ¡ ¡ ¡ Library Journal product of the year 2012 One single access for all of your eReference books from Gale and our publishing partners. Search your Move from print to digital: whole library at one time Save shelf space and make your library available to all, 24/7 Cross-search GVRL with Infotrac to give your users as full a research experience as possible Cengage Learning 31st October 2014

  12. Focus ¡on ¡the ¡Customer: ¡GVRL ¡ “One of the biggest problems we have is with students citing Wikipedia and the open web. We need them to use reputable, authored and peer-reviewed titles” “It would be great if you could integrate journal and reference content so that one leads to the other” Comments from the Cengage Learning User Survey 2013 Cengage Learning 31st October 2014

  13. Benefits ¡to ¡You: ¡Interlinks ¡ Cengage Learning 31st October 2014

  14. Benefits for You Bringing Research into the Classroom

  15. The ¡Challenge ¡ How do you get value from the products that you purchase or subscribe to? Cengage Learning 31st October 2014

  16. Bringing ¡Research ¡into ¡the ¡Classroom ¡– ¡Term ¡Clusters ¡ Turn ¡your ¡Results ¡from ¡this: ¡ ¡ ¡ Into ¡this: ¡ ¡ ¡ ¡ Cengage Learning Cengage Learning 31st October 2014

  17. Bringing ¡Research ¡into ¡the ¡Classroom ¡– ¡Term ¡Clusters ¡ Cengage Learning 31st October 2014

  18. Bringing ¡Research ¡into ¡the ¡Classroom ¡– ¡Portals ¡ ¡ Cengage Learning 31st October 2014

  19. Cengage Learning 31st October 2014

  20. Cengage Learning 31st October 2014

  21. Benefits for You Improving Research Through Technology

  22. Improving ¡Research ¡Through ¡Technology ¡ ¡ • Cross-search Reference and Periodical content – one platform for your users compatible with your discovery service • Interlinks – give the most useful user experience and get value from your purchases • Term Clusters – visually represent complex topics to benefit teaching and learning • Portals to deliver subject information – ensure all students are accessing all relevant topic information Cengage Learning Cengage Learning 31st October 2014

  23. Improving ¡Research ¡Through ¡Technology: ¡Mobile ¡ ¡ Cengage Learning Cengage Learning 31st October 2014

  24. Improving ¡Research ¡Through ¡Technology: ¡Literature ¡ Term ¡Frequency: ¡ � Graph ¡search ¡ results ¡to ¡see ¡trends ¡ over ¡=me ¡for ¡one ¡or ¡ more ¡terms ¡ � Helpful ¡when ¡ examining ¡literary ¡ themes ¡and ¡topics ¡ over ¡=me ¡ Cengage Learning Cengage Learning 31st October 2014

  25. Improving ¡Research ¡Through ¡Technology: ¡Digital ¡Archives ¡ - Fully-searchable facsimiles of historical documents, major world publications and niche collections - Most Digital Archives come with integrated research tools including Term Clusters and Term Frequency - Most Digital Archives are indexed to make discovering material easier than ever - Provides scholars and researchers with full access to extensive archive collections on their desktops - Helps teachers and faculty to integrate rich, valuable primary sources into the classroom - Can raise the prestige and research potential of a University or research library - Multi-disciplinary: History, Politics, Journalism, Economics, Sociology, Art, Literature and much more Cengage Learning 31st October 2014

  26. Archives ¡Unbound: ¡Digital ¡Archives ¡for ¡Romania ¡ • Alexander III and the Policy of ‘Russification’ 1883-1886 • Economy and War in the Third Reich 1933-1944 • Post-War Europe: Refugees, Exile and Resettlement • Czechoslovakia from Liberation to Communist State • East Germany from Stalinization to the New Economic Policy • Allied Propaganda in World War II • Conditions and Politics in Occupied Western Europe Cengage Learning 31st October 2014

  27. Archives ¡Unbound: ¡Digital ¡Archives ¡for ¡Romania ¡ • German Anti-Semitic Propaganda 1909-1941 • Testaments to the Holocaust • Correspondence from German Concentration Camps and Prisons • Intergovernmental Committee on Refugees: The West’s Response to Jewish Emigration • SAFEHAVEN reports on Nazi Looting of Occupied Countries • Socialism and National Unity in Yugoslavia, 1945-63 Cengage Learning 31st October 2014

  28. Any ¡Ques=ons? ¡

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