Int erim Report 1-9/ 2015 Tiina Alahuht a-Kasko 5 November 2015 - PowerPoint PPT Presentation

5 November 2015 Int erim Report 1-9/ 2015 Tiina Alahuht a-Kasko 5 November 2015

Highlights and key events Q3/2015 H i g h l i g h t s + Addit ional sales f rom t he new st ores + Increase in out let and discount -driven online sales in Finland + Increase in royalt y income in Nort h America - Decrease in wholesale sales in all market areas except Nort h America • change in delivery rhyt hm • signif icant non-recurring campaign deliveries in t he comparison period - Decrease in relat ive wholesale margins - Increase in design and market ing expenses Key event s Marimekko Spring/ Summer 2016 collect ion was present ed in Paris Fashion Week Updat ed online st ore expanded in Europe in Sept ember A company-owned st ore opened in Helsinki at Forum shopping mall

Key figures Q3 / 2 0 1 5 • Net sales EUR 24.6 million (26.8) • Brand sales EUR 51.1 million (51.6) • Operat ing prof it excl. NRI EUR 1.2 million (4.9) • EBITDA excl. NRI EUR 2.4 million (5.9) 1 -9 / 2 0 1 5 • Net sales EUR 68.2 million (68.1) • Brand sales EUR 138.7 million (132.9) • Operat ing prof it excl. NRI EUR 0.2 million (4.3) • EBITDA excl. NRI EUR 3.5 million (7.5)

Net Sales Q3/2015 Net sales -8% t o EUR 24.6 million (26.8); -15% in comparable fx-rat es -8% 30 • Wholesale sales decreased in all market 26.8 26.1 areas except Nort h America 24.6 • change in delivery rhyt hm 25 23.4 21.9 • signif icant non-recurring campaign 20.1 deliveries in t he comparison period 19.4 20 MEUR Int ernat ional sales -8% t o EUR 10.6 15 million (11.6); -17% in comparable fx-rates • ret ail sales -12% 10 • wholesale sales -12% 5 Sales in Finland -8% • ret ail sales +4% (like-for-like +0%, of which prime st ores 0 Q1 Q2 Q3 Q4 like-for-like -6%) • wholesale sales -31% 2015 2014 MEUR 7-9/2015 9/2015 7-9/2014 9/2014 Change, % Ret ail market environment cont inued t o Finland 14.0 15.2 -8 be challenging, especially in Finland. Scandinavia 1.9 2.4 -22 EMEA 1.6 2.1 -23 North America 2.4 2.2 9 Asia-Pacific 4.8 5.0 -4 TOTAL 24.6 26.8 -8

Net Sales 1-9/2015 Net sales +0% t o EUR 68.2 million (68.1); -4% in comparable fx-rates • Wholesale sales decreased in Finland, 100 94.2 Scandinavia and t he Asia-Pacific region 90 • change in delivery rhyt hm 0% • signif icant non-recurring campaign 80 deliveries in t he comparison period 68.2 68.1 70 • Like-for-like sales in prime st ores decreased in all market areas 60 MEUR • An increase in out let and discount -driven 50 43.6 online sales in Finland 41.3 • Additional sales of st ores opened in 40 2014 and 2015 30 20.1 19.4 20 Int ernat ional sales +2% t o EUR 31.4 million 10 (30.9); -5% in comparable fx-rates • ret ail sales +0% 0 • wholesale sales +0% 1-3 1-6 1-9 1-12 • licensing income increased t o EUR 1.0 2015 2014 million (0.3) MEUR 1-9/2015 9/2015 1-9/2014 9/2014 Change, % Finland 36.8 37.2 -1 Sales in Finland -1% • ret ail sales +6% Scandinavia 5.6 6.2 -10 (like-for-like +3%, of which prime st ores EMEA 6.0 5.8 4 like-for-like -5%) North America 6.6 5.8 14 • wholesale sales -16% Asia-Pacific 13.2 13.0 1 TOTAL 68.2 68.1 0

Net sales by market area and by product line Net sales by market area Net sales by product line 1-9/2015 1-9/2015 Fashion Home Bags & Accessories Finland Scandinavia EMEA North America Asia-Pacific 19% 24% (19) (22) 42% 10% (39) (8) 54% (55) 9% (9) 34% 8% (39) (9)

148 stores* at the end of September 2015 160 140 148 144 120 133 100 108 80 90 84 76 78 80 71 60 40 20 0 2006 2007 2008 2009 2010 2011 2012 2013 2014 Q3/2015 Asia-Pacific 8 10 15 19 21 22 27 37 46 49 North America 3 5 5 4 5 11 16 23 23 23 EMEA 5 5 4 4 4 5 5 4 3 4 Scandinavia 11 12 10 8 8 10 12 13 10 11 Finland 44 44 44 45 46 42 48 56 62 61 -owned Marimekko st ores and shop-in-shops wit h an area exceeding 30 sqm (53).

Marimekko brand sales from 1-9/2011 to 1-9/2015: + 14% In Q3, 64% of the sales came from abroad (59) 270 70 Brand sales by market area 64% 1-9/2015 61% 60% 60 220 54% 47% 50 Finland International sales, % 35 % 36% 170 187 191 Scandinavia (37) (38) 187 169 EMEA 40 MEUR North America 120 139 Asia-Pacific 30 6% 12% (7) 11% (8) 70 (10) 20 MEUR 1-9/2015 9/2015 1-9/2014 9/2014 Change, % 20 10 Finland 49.8 52.0 -4 Scandinavia 7.9 8.9 -11 2011 2012 2013 2014 Q3/2015 EMEA 14.7 13.0 13 -30 0 North America 18.1 10.0 82 Finland Scandinavia Asia-Pacific 48.2 49.1 -2 EMEA North America TOTAL 138.7 132.9 4 Asia-Pacific International sales, %

Operating profit Q3/2015 Operating profit EUR 1.2 million (4.9) Operating profit excl. NRI EUR 1.2 million (4.9) 6,0 20% 18% 4.9 5,0 - Wholesale sales decreased in all 15% 4,0 market areas except North America • change in delivery rhyt hm 3,0 10% • signif icant non-recurring campaign 1.9 deliveries in t he comparison period MEUR 2,0 1.2 5% 5% - Decrease in relative wholesale 0.3 1,0 0.5 margins 2% 2% 1% - Design and marketing expenses 0,0 0% Q1 Q2 Q3 Q4 increased -1,0 -1.1 -5% -1.3 -2,0 -7% + Additional sales from the new stores -9% + -3,0 -10% Increase in outlet and discount -driven 2015 Operating result excluding nonrecurring items, EUR million online sales in Finland + Increase in royalty income in North 2014 Operating result excluding nonrecurring items, EUR million America 2015 Operating result margin, % 2014 Operating result margin, %

Operating profit 1-9/2015 Operat ing profit EUR 0.2 million (3.6) Operat ing profit excl. NRI it ems EUR 0.2 million (4.3) - Beverly Hills st ore closure expenses 7,0 20% 6.3 - Wholesale sales decreased in Finland, 6,0 Scandinavia and t he Asia-Pacific region 15% • 5,0 change in delivery rhyt hm 4.3 • signif icant non-recurring campaign 4,0 10% deliveries in t he comparison period 3,0 - Decrease in relat ive wholesale margins MEUR 6% - Decrease in t he profit ability of ret ail in 5% 2,0 5% Finland due t o a decline in t he sales of 1,0 prime st ores 0.2 0% - Increase in design and market ing 0,0 -2% expenses 1-3 1-6 1-9 1-12 -3% -1,0 -0.6 -5% -1.0 -1.1 -1.3 + Increase in royalt y income in North -2,0 -7% America during Q1 and Q3 -9% -3,0 -10% + Addit ional sales from t he new st ores 2015 Operating result excluding nonrecurring items, EUR million 2014 Operating result excluding nonrecurring items, EUR million 2015 Operating result margin, % 2014 Operating result margin, %

Key figures 7-9/ 9/ 7-9/ 9/ Change, 1-9/ 9/ 1-9/ 9/ Change, 1-12/ 12/ 2015 2015 2014 2014 % 2015 2015 2014 2014 % 2014 2014 Net sales, EUR million 0 24.6 26.8 -8 68.2 68.1 94.2 International sales, EUR million 2 10.6 11.6 -8 31.4 30.9 42.1 % of net sales 43 43 46 45 45 EBITDA, EUR million -48 2.4 5.9 -59 3.5 6.9 9.9 Operating profit, EUR million -95 1.2 4.9 -75 0.2 3.6 5.6 Operating profit margin, % 5.0 18.2 0.3 5.4 5.9 Result for the period, EUR million -114 0.6 4.0 -85 -0.4 2.9 4.1 Earnings per share, EUR -114 0.08 0.49 -84 -0.05 0.35 0.51 Cash flow from operating -79 activities, EUR million 0.7 4.4 -84 0.7 3.5 9.9 Gross investments, EUR million 18 0.9 0.6 40 1.7 1.4 2.1 Return on investment (ROI), % - - 0.1 13.8 15.6 Equity ratio, % - - 54.7 56.8 61.6 Gearing, % 27.4 31.4 10.5 Contingent liabilities, EUR million 36.1 35.0 3 34.3 Personnel at the end of the period 444 456 -3 444 456 -3 479 outside Finland -6 114 121 -6 114 121 129

Marimekko Spring/ Summer 2016 RTW collect ion was present ed in Paris Fashion Week

Updat ed online st ore launched in Sept ember new count ries Unit ed Kingdom, Germany, t he Net herlands, Belgium, France, It aly, Spain

A new Marimekko st ore opened at Forum shopping mall in Helsinki