CSCs Communication activities changes in 2015 Tiina Leiponen - PowerPoint PPT Presentation

Jan 11, 2024 •544 likes •665 views

CSCs Communication activities changes in 2015 Tiina Leiponen Porto 15.6.2015 New styles Chance in the communication and sales orientation customer focus digital communications only ( no annual report, magazine, newsletter)

CSC´s Communication activities changes in 2015 Tiina Leiponen Porto 15.6.2015
New styles • Chance in the communication and sales orientation – customer focus • digital communications only ( no annual report, magazine, newsletter) • @CSC magazine online • Digital customer newsletter • Focus on video producion for services promotion • Minimised brochure and printed material production • Social media 2
Online magazine @CSC 3
Annual report 4
Targetted Newsletter 5
Funet Newsletter experiences • Previous: About once a month to a specified target group • No pictures, just text, links • Short announcements • No information about the recepients behaviour New tool: MSM Microsoft Dynamics marketing tool Tracking of recepients behaviour and interests - Problems in getting through spam filters - Not all our target group members s want to be monitored regarding their media behaviour 6
Social media/Linked In 7
Social Media/ Facebook 8
Twitter@csc.fi 9
Videos of services • Kajaani datacenter https://www.youtube.com/watch?v=2opuVIBSPgw • Pouta cloud services with and without testimonials https://www.youtube.com/watch?v=2opuVIBSPgw • Eduuni collaboration tool https://www.youtube.com/watch? v=TSIzuWHVDz8 10

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