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Vanuatu International Visitor Survey Annual Report November 2014 - PowerPoint PPT Presentation

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Vanuatu International Visitor Survey Annual Report November 2014 November 2015 www.nztri.org November 2014 November 2015 (excl. Feb-April) Approx 5% of all visitor arrival during the annual period Approx 10% of all visitor arrivals

  1. Vanuatu International Visitor Survey Annual Report November 2014 – November 2015 www.nztri.org

  6. November 2014 – November 2015 (excl. Feb-April) Approx 5% of all visitor arrival during the annual period Approx 10% of all visitor arrivals during the annual period (covering spend) www.nztri.org

  7. People Covered Age Groups Gender Ratio 30 25 Share of Visitors (%) 25 20 43% 21 57% 18 18 15 15 10 5 4 0 0 Female Male 18-29 30-39 40-49 50-59 60-69 70-79 80+ www.nztri.org

  8. Country of Origin 60 54.3 50 51.6 40 30 28.8 20 14.8 14.5 10 11.9 9.6 2.7 7.2 4.6 0 Australia New Zealand New Caledonia Other Pacific Long haul % of Total Respondents % of Total Arrivals (annual) www.nztri.org

  9. Australian Visitors 40 38 35 30 27 Share of Visitors (%) 25 21 20 15 10 4 4 5 3 3 1 0 New South Queensland Victoria South Australian Western Tasmania Northern Wales Australia Capital Australia Territory Territory www.nztri.org

  10. Australia Postal Code ‘Heat Map’ Postal Code Data from September 2015 forward www.nztri.org

  11. New Zealand Visitors 40 36 35 Share of Visitors (%) 30 25 20 16 15 12 8 10 7 5 4 3 3 3 5 1 1 1 0.2 0 www.nztri.org

  12. New Zealand Postal Code ‘Heat Map’ Postal Code Data from September 2015 forward www.nztri.org

  13. Long Haul Market 4% 25% 27% 44% North America Europe Asia Other www.nztri.org

  14. Annual Household Income – country of origin 80 71 28% of respondents have an 70 annual household income 60 Share of Visitors (%) over US$100,000: 50 44 33% of Australians 43 39 40 22% of New Zealanders 33 33 30 28 23% long haul countries 21 20 20 8% of Pacific visitors 15 13 10 6 5 5 5 4 3 3 1 1 1 1 1 1 0 0 0 0 Australia New Zealand Pacific Long Haul www.nztri.org

  15. Main Purpose of Visit – country of origin 80 71 71 70 60 52 Share of Visitors (%) 50 41 40 30 26 18 20 13 11 10 10 7 6 6 6 6 5 5 5 5 4 3 4 4 3 3 2 2 2 2 2 2 1 1 0 Holiday Visiting friends Volunteering Business Wedding party Honeymoon Education Conference or relatives Australia New Zealand Pacific Long Haul www.nztri.org

  16. Previous Visits – country of origin First Time 90 Visitors 80 78 70 60 % Share of Visitors (%) 1 or 2 66 60 Times 56 50 23% 40 39 30 27 26 20 21 21 10 13 12 11 8 7 7 5 5 0 First time 1 or 2 times 3 or 4 times 5+ times Australia New Zealand Pacific Long Haul www.nztri.org

  17. Length of Stay – country of origin 45 Average: 40 38 Australia 8.9 nights 35 35 New Zealand 8.4 nights 30 Pacific 7.8 nights 28 Share of Visitors (%) Long Haul 11 nights 25 23 20 16 15 15 15 12 12 11 10 9 10 8 9 8 8 8 8 8 8 8 7 7 7 7 6 6 6 6 5 5 5 4 4 5 4 3 3 3 3 2 2 2 2 2 1 1 1 0 0 4 or less 5 6 7 8 9 10 11 12 13 14 15 and more Australia New Zealand Pacific Long Haul www.nztri.org

  18. Airlines Used for Travel 47% Fiji Airways and Aircalin are more 28% commonly used by visitors from Pacific countries 20% www.nztri.org

  19. Outer Islands Visited 15% 1% 2% 2% 97% 0.3% 15% www.nztri.org

  20. Outer Islands Visited – country of origin 120 97 97 100 95 95 Average Length of Stay on 80 islands: Share of Visitors (%) Efate (Port Vila) 7.3 nights 60 Espiritu Santo 6.4 nights Tanna 3.3 nights 40 40 27 20 15 14 14 13 13 12 10 8 8 7 7 5 5 4 3 2 1 1 1 1 1 1 1 0 0 0 0 Efate (Port Espiritu Tanna Other Malekula Ambrym Pentecost Erromango Vila) Santo Australia New Zealand Pacific Long Haul www.nztri.org

  24. Just Efate Santo visitors Tanna visitors Ambrym Malekula (n=3210) (n=692) (n=698) visitors (n=84) visitors (n=92) Average length of stay 7.9 nights 12.4 nights 10.9 nights 16.3 nights 17.1 nights in Vanuatu Average spend per person per $85 $85 $87 $54 $58 day - in ($671.50) ($1054) ($948.30) ($880.20) ($991.80) country (per visit) www.nztri.org

  25. How did you find out about Vanuatu? www.nztri.org

  26. Influences on decision-making – country of origin 3.8 3.6 Quiet and relaxing atmosphere 3.4 3.2 3.6 3.3 Accessible 3.4 2.2 3.5 3.5 Beaches and swimming 2.8 3.0 3.4 3.3 Affordable 3.0 2.3 Nature attractions / volcano / eco tourism / 3.3 3.0 3.5 photography 3.7 3.3 3.0 Culture and history 3.3 3.4 3.3 3.2 Snorkelling and diving 2.3 2.9 2.5 2.4 Food 3.1 2.1 2.0 2.0 Friends and family in Vanuatu 3.0 2.4 1.5 1.6 Fishing 1.7 1.3 1.4 1.5 Business or conference 2.8 1.9 0.0 1.0 2.0 3.0 4.0 www.nztri.org Mean Score (out of 5) Australia New Zealand Pacific Long Haul

  27. Important sources used for planning General travel websites (e.g. Trip Advisor) 44 Friends/family 41 Previous Vanuatu visits 32 Vanuatu Tourism website (Vanuatu.travel) 28 Travel agent/travel brochures 28 Other sources 11 Social media (Facebook, Twitter etc) 8 Magazine and newspaper articles 5 Television or radio programmes 2 0 5 10 15 20 25 30 35 40 45 50 Share of Visitors (%) www.nztri.org

  28. Source used for planning – country of origin 47 49 General travel websites (e.g. Trip Advisor) 26 44 37 41 Friends/family 52 48 36 27 Previous Vanuatu visits 38 20 30 28 Vanuatu Tourism website (Vanuatu.travel) 17 34 28 33 Travel agent/travel brochures 24 23 10 12 Other sources 12 19 7 8 Social media (Facebook, Twitter etc) 10 11 4 6 Magazine and newspaper articles 5 7 1 1 Television or radio programmes 3 7 0 10 20 30 40 50 60 www.nztri.org Australia New Zealand Pacific Long Haul

  29. Travel Purchasing Behaviour – country of origin 52 47 I made my own travel arrangement (through online website or booked with hotels/airlines) 39 58 31 I purchased a pre-paid travel package through a travel 35 agent 16 13 13 Travel arrangements were made by others (business, 16 friends, relatives) 37 26 3 3 Other 8 3 0 10 20 30 40 50 60 www.nztri.org Australia New Zealand Pacific Long Haul

  30. Previous Cruise Visitors 80 70 72 60 Share of Visitors (%) 10% of 50 visitors have 40 been to 30 Vanuatu previously 20 on a cruise 15 10 5 2 7 0 1 2 3 4 5+ Number of Visits www.nztri.org

  31. Cruise Influence on recent air visit The more recently a cruise 35 Share of Visitors (%) 30 was taken, the greater the 25 29 25 20 degree of influence 15 19 exerted on return travel 10 14 13 5 decisions 0 No influence Little Some Very Prime reason influence influence influential 38 40 35 Share of Visitors (%) 30 27 26 24 25 21 20 19 20 15 12 10 10 4 5 0 No influence Little influence Some influence Very influential Prime reason www.nztri.org 1962-2009 2010-2015

  32. Visitor Expenditure – seasonal trends (per person per visit) 1800 1668 1600 1516 1514 1462 1330 1400 1284 1247 1207 1200 1000 US$ 837 831 803 779 757 735 800 713 705 600 400 200 0 Noe 2014-Jan 2015 May-July 2015 Aug-Nov 2015 Annual Average spend before visiting Prepaid spend flowing into the local economy Average spend while in Vanuatu Total spend per visit flowing back into Vanuatu economy www.nztri.org

  33. Prior to arrival Expenditure Details 96 97 International flights 90 92 86 81 Accommodation 71 64 51 47 Domestic transport/airport transfers 49 42 50 45 Breakfast/meals 53 33 18 14 Activities 26 21 5 4 Other 10 3 0 20 40 60 80 100 120 Share of Visitors (%) www.nztri.org Australia New Zealand Pacific Long Haul

  34. Visitor Expenditure Prior to Arrival 25% Airfares X 50% = X 50% Amount flowing to Vanuatu Pre-paid 62.5% + visitor Pre-paid spend per spend visitor flowing to per person Vanuatu 37.5% X 50% items X 75% = Other Amount flowing to Vanuatu www.nztri.org

  35. Visitor Expenditure – prior to arrival (directly reaching Vanuatu) VUV 86,556 www.nztri.org

  36. Visitor Expenditure – while staying in Vanuatu www.nztri.org

  37. Average local spend per person – country of origin Australia New Zealand Pacific Long haul countries $94 $86 $120 $98 Nov 2014-Jan 2015 $70 $83 $90 May-Jul 2015 $79 $82 $75 $126 $70 Aug-Nov 2015 $84 $75 $116 $80 Annual 120 Spend per person per day (US$) 126 120 116 100 98 94 80 90 86 84 83 82 80 79 75 75 60 70 70 40 20 0 Nov 2014-Jan 2015 May-Jul 2015 Aug-Nov 2015 Annual www.nztri.org Australia New Zealand Pacific countries Long haul

  38. Average local spend per visit – country of origin Australia New Zealand Pacific Long haul countries Nov 2014-Jan 2015 $855 $740 $888 $1,009 May-Jul 2015 $743 $609 $722 $1,179 Aug-Nov 2015 $705 $623 $958 $749 Annual $748 $630 $905 $912 1,400 1,200 Spend per visit (US$) 1,179 1,000 1,009 958 800 905 912 888 855 749 748 740 743 722 600 705 630 623 609 400 200 0 Nov 2014-Jan 2015 May-Jul 2015 Aug-Nov 2015 Annual www.nztri.org Australia New Zealand Pacific countries Long haul

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