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Innovation Navigation: Road Map from Idea to a Successful Company - PowerPoint PPT Presentation

Oct 08, 2022 •578 likes •710 views

Innovation Navigation: Road Map from Idea to a Successful Company Susu Wong Principal, Tomo360 AGENDA The Marketing Canvas Brand positioning statement Building the ideal customers' persona Customers' experience journey Competitive analysis

  1. Innovation Navigation: Road Map from Idea to a Successful Company Susu Wong Principal, Tomo360

  2. AGENDA The Marketing Canvas Brand positioning statement Building the ideal customers' persona Customers' experience journey Competitive analysis Customized marketing content

  3. THE MARKETING CANVAS .

  4. BRAND POSITIONING STATEMENT .

  5. CUSTOMER'S PERSONA - YOUNG SCIENTIST .

  6. CUSTOMER'S PERSONA: -FINANCIAL ANALYST .

  7. CUSTOMIZE CONTENT TO TARGETED CUSTOMERS AT EACH EXPERIENCE JOURNEY .

  8. CUSTOMIZE CONTENT TO TARGETED CUSTOMERS AT EACH EXPERIENCE JOURNEY .

  9. COMPETITIVE ANALYSIS - B2C . * Prices are based from San Francisco area

  10. COMPETITIVE ANALYSIS - B2B . * Prices are based on 1 lb. rates.

  11. CONTENT MARKETING FOR AWARENESS STAGE

  12. QUESTIONS? susu@tomo360.com Follow @tomo3603 on Twitter LinkedIn: linkedIn.com/in/susuwong tomo360.com

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