How to Put Social Media to Work for Your Small Business And why - PowerPoint PPT Presentation

How to Put Social Media to Work for Your Small Business And why you need to be online to scale your small business and personal brand 2018 | ALISON MASNIUK

About Alison INBOUND CONTENT SPECIALIST AND STRATEGIST Digital Marketing and Human Resource Management Certified Friedman Sales Training Landmark Forum Graduate Social Community Volunteer Self-Taught Visual Creative

Intention WE WILL TALK ABOUT... Why social media is a critical asset in marketing What you can do to understand your audience How to set yourself apart online Where to have an online presence and why

Customers spend 20-40% more money on companies who engage with them on social media - BREONNA BERGSTROM, COSCHEDULE 101 SOCIAL MEDIA STATISTICS YOU NEED TO KNOW TO BUILD YOUR 2018 STRATEGY ALISON@RIVITT.COM

Why Social Media THREE FACTORS WHY YOU SHOULD USE SOCIAL MEDIA IN YOUR MARKETING Reach New Customers Cost Effective Two-Way Communication 1 3 2

TYPES OF SOCIAL OWNED PAID EARNED

75% 25% Of brand advocates are more likely to share product/service information 75% SOURCE: MarketingCharts ALISON@RIVITT.COM

Understand Your Audience THREE FACTORS WHY YOU NEED TO UNDERSTAND YOUR AUDIENCE PERSONAS Know Where to Look Build Relationships Provide Solutions 1 3 2

Building Personas WHAT TO ASK YOURSELF... What's a day in their life like? What are their pain points? What problems can you help them solve? What do they value most? Where do they go for information? What experience are they looking for when seeking out your products or services? What are their most common objections to your product or service?

Start with Who You Know SURVEY YOUR CURRENT CUSTOMERS If you are not sure where to start, you can always reach out to your current client base. More often than not, our clientele is happy to provide feedback or reviews if you make the ask. Make sure you offer something of value in return for their insight to show appreciation.

79% of consumers said brands have to actually demonstrate that they understand and care about them before they are going to consider purchasing - GISELLE ABRAMOVICH, CMO BY ADOBE WUNDERMAN'S STUDY: "WANTEDNESS" ALISON@RIVITT.COM

How to Set Yourself Apart THREE FACTORS WHY YOU NEED TO PROMOTE YOUR PERSONAL BRAND Start with Your Why Thought Leadership Niche is Necessary 1 3 2

Commit to Content WHAT YOU CAN DO... Share more meaningful moments Show your successes and admit your failures Become a reliable resource Make your clients the star Get involved in the community Offer engagement Acknowledge the experts Become part of the conversation

TYPES OF CONTENT PHOTOS WHITE PAPERS VIDEOS BLOGS E-BOOKS TUTORIALS GRAPHICS Q/A U.G.C INFOGRAPHICS NEWSLETTERS CASE STUDIES

69% of businesses attribute their lead generation success to blogging - CAROLYN EDGECOMB, IMPACTBND BLOGGING STATISTICS: 52 REASONS YOUR COMPANY BLOG IS WORTH THE TIME & EFFORT

Where to Be Online THREE FACTORS WHY YOU NEED AN ONLINE PRESENCE FOR YOUR BRAND Help Customers Find You Websites & SEO Streamline Your Marketing 1 3 2

Choosing Platforms WHAT TO LOOK FOR... Where your audience is How can you add value What and how you can share content How much time needs to be invested If there is paid advertising options How the platform serves your bottom line

Put the social back into social media. Questions? ALISON@RIVITT.COM