Make Social Media Work for Your Business how- tos examples - PowerPoint PPT Presentation

Make Social Media Work for Your Business how- to’s examples actions

Is your business on social media? page 2 Quantitative Social Marketing that Converts business confidential

Your Customers Are There Active Users on the �BIG 4� 1.15 billion 240 million 225 million 343 million page 3 Quantitative Social Marketing that Converts business confidential

And Who Is Talking to Your Customers 9 million US small businesses (50% total) on Facebook alone Source: 2013 Intuit page 4 Quantitative Social Marketing that Converts business confidential

Social Marketing Stages 1 . Get Found Create a high impact presence and engaging content. Get your story out. 2 . Get Connected Interact with your connections. Outreach & 1-on-1 conversation. 3 . Get Results Convert connections to customers. Drive traffic. Track results & ROI. page 5 Quantitative Social Marketing that Converts business confidential

What Stage Are You At? page 6 Quantitative Social Marketing that Converts business confidential

Social Media Success Formula Be Get Get Must-Do Found Connected Results 1. Setup 2. Dashboard 3. Content 4. Advertising 5. Community 6. 1-on-1 7. Conversion 8. ROI page 7 Quantitative Social Marketing that Converts business confidential

MUST-DO #1: Have a Brand Consistent Presence example Centrally managed by your custom FanZappy Sandbox page 8 Quantitative Social Marketing that Converts business confidential

How to Create Professional & Engaging Social Media Presence apply to Get on the big 4 Demand Professional design highest quality presentation of Consistent branding your business on social media! Marketing integration Update often page 9 Quantitative Social Marketing that Converts business confidential

MUST-DO #2: Use a Management Dashboard apply to Connect One-stop to your console setup Adopt technology User to get the job done Team access Roles faster and better. Save time & money. Work- Quality flow control ROI Analytics report page 10 Quantitative Social Marketing that Converts business confidential

MUST-DO #3: Consistent & Engaging Content Marketing example Content Planning page 11 Quantitative Social Marketing that Converts business confidential

How to Create Compelling Content Must have great content apply to day in day out! D evelop a content plan H ire a professional • Cover your business • Able to work with you • Becomes the info hub for • Execute the plan your industry • Daily production • Mix with viral content • Turn stories to posts • Target your community • Choose the best format • Stay relevant & fun • Know how to say it socially • Be current page 12 Quantitative Social Marketing that Converts business confidential

MUST-DO #4: Effective Facebook Advertising Engaging Ad Copies example Precision Targeting Results page 13 Quantitative Social Marketing that Converts business confidential

How to Create Fantastic Facebook Ads apply to Turn best Test your posts to ad copies ads Leverage Watch all ad your types bidding Accelerate! Develop a Check Reach, Engagement precision results & Fans, Conversion target Optimize profile Find someone who can make ads work AND lower your total cost in advertising. page 14 Quantitative Social Marketing that Converts business confidential

MUST-DO #5: Manage Your Social Community 1. Respond to ALL inbound communications example 2. Manage brand & reputation across social media (beyond your accounts) page 15 Actual management samples Quantitative Social Marketing that Converts business confidential from Sandbox

Who Are In My Community? How to Engage with Them? apply to The obvious: those who came to your accounts (visitors, followers, customers) Don’t forget about: those Don’t ignore. who are talking about you Don’t oversell. elsewhere (conversations) Respond to Amplify the positive. Answer questions. conversations & Stop the negative. Handle complaints. social actions Listen, Learn, Help. Show Your page 16 Quantitative Social Marketing that Converts business confidential

MUST-DO #6: 1. Social lead 1-on-1 Marketing qualification example 2. Open 2-way conversation. 2. Save the contact. Follow thru. (Sandbox) page 17 Quantitative Social Marketing that Converts business confidential

How to Develop Leads & Customers on Social Media, One at a Time  Use technology such as FanZappy Sandbox to identify social leads in VOLUME and in REAL TIME .  Understand the specific NEEDS of the lead.  Open a RELEVANT conversation with Most effective lead, gracefully introducing yourself for B2B and and offer HELP . NEVER HARD SELL. niche-market  Use a series of conversations over businesses! time to ENGAGE and CONVERT leads. Hire a trained 1-on-1 marketer to get results daily. page 18 Quantitative Social Marketing that Converts business confidential

MUST-DO #7: Social Conversion Funnel apply to Traffic Time to turn Generate your social traffic to Qualify customers! Convert Results (sales, customers, leads) page 19 Quantitative Social Marketing that Converts business confidential

Conversion Funnel Implementation Build It. Create Traffic. Get Results. Content example Conversion app ROI �gates� Qualified Advertising Traffic Likes, That Perfect Grill for the 4 th ! Contacts Social Stats, Results 1-on-1 landing Sales, Customers page 20 Quantitative Social Marketing that Converts business confidential

MUST-DO #8: example Social Reports, ROI Tracking FanZappy Sandbox example Many more reports. Customizable. page 21 Quantitative Social Marketing that Converts business confidential

Getting Results, Consistently! Adopt a systematic approach to apply to Get results & optimize your ROI! • Build your social-to-customer conversion funnels • Add a marketing campaign for each funnel • Send traffic to funnel from content ad, community, 1-on-1, etc. • Track funnel outcome • Monitor ROI • Improve! Line up all your social media efforts for results. page 22 Quantitative Social Marketing that Converts business confidential

Which social marketing function you need the most? page 23 Quantitative Social Marketing that Converts business confidential

The FanZappy Way - On Proven Track to Success A ppearance P osts E ngagement C onversion page 24 Quantitative Social Marketing that Converts business confidential

Meet Your Team & Management! Have a team of professionals working for you while saving you both time & money! We’ll assemble a service team for you:  Account manager   Trained professionals Setup specialist  Managed by us  Content manager  Cover all areas, on demand  Community manager  Work with you & your staff  1-on-1 marketer  Get results & ROI  Advertising specialist  Business analyst Managed approach ensures qualify of service. Talent sharing lowers the total cost for our clients page 25 Quantitative Social Marketing that Converts business confidential

FanZappy Sandbox Our social media management & marketing software for you and your Team http://support.fanzappy.com/solution/categories/59642 page 26 Quantitative Social Marketing that Converts business confidential

FanZappy OneLogin Portal One-click secure access to FanZappy Sandbox, your social media accounts and 2000+ other business applications! http://fanzappy.onelogin.com OneLogin is a trademark of OneLogin, Inc. page 27 Quantitative Social Marketing that Converts business confidential

What Other Business Owners Say Testimonials by business owners like you http://zap.am/experience FanZappy Page 28 Quantitative Social Marketing that Converts business confidential

Guarantees & Incentives Pay as you go. Cancel at any time. Bundle with FanZappy WiFi and FanZappy Mobile Referral incentives FanZappy Page 29 Quantitative Social Marketing that Converts business confidential

Don’t Wait… Start with FanZappy Today! “You can count on having the help and support Lee Wang , Ph.D from me and my team FanZappy Principal along the way!! 425.516.8487 LeeW@fanzappy.com page 30 Quantitative Social Marketing that Converts business confidential