krogsgard poststatus com wcus how to build a compelling
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@krogsgard poststatus.com #wcus How To Build A Compelling - PowerPoint PPT Presentation

@krogsgard poststatus.com #wcus How To Build A Compelling WordPress Product Or Service I get pitched all the time. What does it mean to be compelling? The Conversion Funnel Awareness Interest Desire Act You now have a customer And


  1. @krogsgard poststatus.com #wcus

  2. How To Build A Compelling WordPress Product Or Service

  3. I get pitched… all the time.

  4. What does it mean to be compelling?

  5. The Conversion Funnel

  6. Awareness Interest Desire Act

  7. You now have a customer

  8. And this is where the real fun begins

  9. There’s another funnel

  10. I test/use a ton of products & services.

  11. The Customer Experience Funnel

  12. Customer Initiation Application Support Renew

  13. Is there another funnel?

  14. The best referral is a human one.

  15. The fan funnel

  16. Passive Recommendation Recommendation Testimonial Lifer

  17. If your customer goes through all three funnels…

  18. The perfect storm

  19. Loyalty is the best customer currency.

  20. #wcus @krogsgard poststatus.com/wcus2015

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