A/B Testing And Conversion Optimization Platform Detailed walkthrough of VWO capabilities
eCommerce Goals and Challenges Conversion Optimization IN THIS About DECK VWO Support and Customer Total reading time: 15 Success minutes VWO for the Enterprise Brands VWO Services that Trust VWO vwo.com |
What Do You Want DERIVE from Your REVENUE • Increase purchases • eCommerce Reduce ad spend and overall acquisition costs Website? DELIGHT CUSTOMERS • Increase visitor engagement with the site • Provide excellent user experience PRIMARY GOALS: ADD TO CHECKOU CART T vwo.com |
vwo.com | We ran a survey among 36.77 eCommerce customers that revealed 72% 18.62 15.46 13.93 site users abandon their carts for avertable 8.2 reasons 4.45 These are some of the reasons they cited: 2.58 • Lengthy registration process Filling the same Too many form Complicated Back butuon Unable to Unable to fjnd Other • Unclear product details informatjon website doesn’t go to modify/change relevant fjlters fjelds previous page twice navigatjon order • Unexpected shipping charges Source: VWO eCommerce Survey Report 2017
Only We know it can be very 1 in 8 frustrating to figure out what visitors want… A/ B TESTS • So how do you measure the impact of web testing on organizational learning? creates a major impact on • How do you understand why tests fail? conversions. • How do you keep from constantly chasing short-term goals? What about the bigger picture? vwo.com |
So What Does It Take To Achieve Your Goals ? vwo.com |
Conversion Rate Optimization A step-by-step Process approach to Research Phase Tracking metrics and identifying what increase parts of conversion funnel need fixing conversions Hypothesis Phase Constructing educated hypothesis, based on your research Prioritization Phase Planning and prioritizing your hypothesis Testing Phase Testing your hypothesis against the existing version of the website Learning Phase Deploying the winning hypothesis and/or gathering learning for subsequent tests vwo.com |
| vwo.com VWO ANALYZE TRACK visitors’ behaviors your key business in real time goals The All-in-One •Heatmaps Connected A/B •Goals •Session Replays •Funnel Testing and •Forms Conversion •Surveys Optimization Platform PLAN TEST TARGE T your optimization and validate your program with your team ideas specific visitor groups •Observation •Personalization •A/B Test •Hypotheses •Segmentation •Split Test •Multivariate Test •Bayesian Stats
600 k+ 2.5 Bn About VWO + Experiments run Users served per on our platform month World’s Leading Conversion Optimization Platform 9 5000 + 1 Customers across Countries the globe vwo.com |
Let’s Dive Deeper Into What VWO Can Do For Your Business vwo.com |
T R A C K What Are Your Visitors Doing, and Where to Start Optimizing? A N A L Y Z E P L A N T E S T T A R G E T vwo.com |
T R A C K Build Accountability For Your Team By Setting Goals in the Testing Dashboard Add observations and save them with the exact state of the goal report. Track daily performance against each goal by filtering goal reports using VWO’s 20+ advanced segmentation options.
T R A C K Find Out Drop-Ofs at Each Step of the Conversion Funnel See who dropped off at each step of the funnel, using heatmaps and recordings of visitors.
T R A C K A N A L Y Z E Do you understand why visitors are doing what they are doing? P L A N T E S T T A R G E T vwo.com |
A N A L Y Z E Visualize Click and Mouse Behavior, Using Comprehensive Heatmaps NAVIGATE Browse your website while viewing live heatmap data on each page, in the Navigate mode. Visualize visitor behavior in all devices.
A N A L Y Z E Compare Two Areas on Your Page, using Click Area and Clickmaps CLICKMAP View the total number of clicks on every butuon/link on your webpage. CLICK AREA Identify optimization opportunities on a landing page by comparing clicks between 2 specific areas.
A N A L Y Z E View How Far Visitors Are Scrolling on a Page, Using Scrollmaps Find out areas where visitors lose interest on a page. Move important calls-to-action to sections that get the maximum atuention.
A N A L Y Z E Playback Actual Interactions with Session Replays View actual click behavior and mouse trails .
A N A L Y Z E See What’s Making Visitors Leave Your Website by Filtering Recordings by User Activity Filter your recordings by the number of pages visited and see what’s making people leave your website. You can also see recordings of visitors who: • Dropped off a page • Visited a page • Visited a certain number of pages • Entered/exited a page • Stayed on the page for a certain time
A N A L Y Z E Find Out What Slows Down form Fills Understand how visitors interact with your forms, using the Form Funnel report. Look beyond form averages with field-level statistics 0 ) views
A N A L Y Z E Hear the Real Voice of Customer with On-Page Surveys Run surveys for your chosen set of visitors Get contextually relevant answers by selecting from a host of pre-defined triggers 98% (103) views 58% (61) views
T R A C K A N A L Y Z E P L A N How Should You Structure Your Research Into Testing Ideas? T E S T T A R G E T | vwo.com
P L A N Manage Your Testing Pipeline on a Kanban Board 98% (103 58%
P L A N Save Notes from Your Visitor Research as Observations It is like having your own knowledge bank. Every time you create an observation, VWO saves a snapshot that you can revisit later. You can also link your observations to hypotheses so you never lose context of an experiment.
P L A N Create and Prioritize Data-Backed Hypotheses Prioritize hypotheses to select the ones that will likely have the maximum impact on your goal.
T R A C K A N A L Y Z E P L A N T E S T & L E A R N How Do You Validate Your Ideas? Test Them. T A R G E T vwo.com |
Choose from Diferent Testing Types: A/B, Multivariate, and Split abc.com/url1 Variatjon A Variatjon B abc.com/url2 A/B Split URL Multivariate Test Test Test Change any element or section of Test performances of separate Run tests on multiple URLs if the landing pages are a webpage and test both versions. variation combinations significantly diferent. together. vwo.com |
T E S T Always Be Able to Assess the Impact of Your Optimization Eforts with Detailed Test Reports Get a quick look at test results and recommended action from Smart Notifications. Track multiple goals for each campaign Track all changes in a campaign at the user level, using Campaign Newsfeed.
Test Smarter and Faster with Bayesian Test Results, Using SmartStats • Peeking bias eliminated • Automatic estimation of sample size • Testing time reduced by half Compare the average order value and the total revenue at the end of testing campaigns. | vwo.com
T E S T Make Simple Changes and Set Up Tests, Using Visual Editor Point and click to make changes smoothly and quickly. Copy, move/resize, and edit HTML of an element, all from a simple intuitive interface—no coding required.
T E S T Make Complex Test Changes with the Code Editor • Take full control over the actual code of your testing campaigns. • Load external JS/CSS libraries. 98% • Make changes before or afuer testing the campaign.
Target tests to Specifc Visitor Groups with Easy Segmentation Segment your audience on the basis of predefned attributes such as device, geo-location, and browser. Or target custom segments. Example: Depending on paid marketing channels vwo.com |
T R A C K A N A L Y Z E P L A N T E S T A R G E T T Will Personalizing Your Content Deliver Better Results? vwo.com |
Test and Personalize Variations for Specifc Visitor Groups Here are some popular visitor segments to test using VWO. Mobile and tablet trafc Run experiments to improve mobile and tablet experience and to reduce friction for your site. Geo-targeting visitors Visitors from diferent countries have diferent browsing habits. Run country-specific tests. OS/Browser targeting Great for product or usability testing. Laser target your campaigns according to user's technology. vwo.com |
This may sound like a lot of work But remember, we’re here to help you succeed at every step. vwo.com |
A Universal Dashboard to Help You Always Stay Updated on All Optimization Activity vwo.com |
Client Success and Support To provide efective solutions whenever you need them vwo.com |
VWO Support Your Customer Happiness Engineers Regular users of VWO — Multi-channel support one of the most usable, Contact us via phone, email, or chat. Available 24x7. amazingly easy-to-use Priority support for Enterprise customers testing tools with a We answer all enterprise queries within 2 hours. reliable customer support! Hands-on help with code snippets If you want to run complex experiments with custom CSS, we can help you write custom code snippets to test on your website. Samantha Wright Integration and onboarding Business Director | House of Kaizen support Our Happiness Engineers can help you install the VWO code and also arrange for a detailed walkthrough for your entire team.
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