Introducing: TAB’s Centralized Social Media Program
Contents • Introduction • Social Media for Business to Business • Turnkey Franchisee Solution • Pricing
We’re Monkeybread A team that is passionate about building meaningful relationships with and on behalf of our clients. • A digital marketing agency with profound experience in social and inbound marketing • Dallas based and in business for over five years • Our core values inform everything we do — helping us stay focused, mindful, hungry, innovative, generous — and always grateful for the opportunity to be part of your success. • TAB Member
Our Experience with a TBO “Jeanie and the Monkeybread team have changed the way I see and execute inbound marketing and social media lead generation. W Our previous efforts were uncoordinated and sporadic. Now we have a clear strategy, planned execution, and rich metrics to support decision-making. Social media is not a dark art, it’s a science. Jeanie and Monkeybread understand that science better than I ever could. ” - Jeff Whittle, TAB Metro Dallas
The biggest mistake small businesses are making on social media is not using social media!
Social Media for Business to Business • Facebook and LinkedIn, followed by Twitter are the leading social media channels used by small business owners • 84% of B2B marketers use social media in some form • 71% of B2B marketers use content marketing to generate leads • Social media has a 100% higher lead-to-close ratio than outbound marketing • Social media use in the U.S. has increased 356% since 2006 Staples Small Business Survey May, 2013, Social Media Examiner, Aberdeen
Social Media Stinks!
But It Does Work… • 95% of marketers indicate that social media efforts have increased exposure for their business • Over 50% of marketers who have invested at least 1 year in social media have report that new partnerships were gained • 66% of marketers see lead generation benefits with social media • Content marketing generates 3 times as many leads as traditional marketing • 84% of of marketers found increased traffic occurred with investment in social media Social Media Examiner, Demand Metric,
s ocial media doesn’t have to be scary
Let’s Kick It Up a Notch with Inbound Inbound marketing is a philosophy based on the truth that consumers buy differently today than they did 10 years ago. 70% of the buying process is already complete before prospects are willing to engage a live salesperson.
What Makes Inbound Different? vs. Telemarketing SEO Outbound Emails Blogging/Social Advertising Attraction
Goals and KPIs 1. Build local brand awareness for The Alternative Board 2. Establish and build credibility for local TAB owners/consultants 3. Drive traffic to franchisee website 4. Drive local lead generation efforts 5. KPIs – engagement, website traffic, leads generated 6. Results will take time and will vary depending upon the size of TBO LinkedIn connection base 7. This opportunity is focused on content creation and distribution and does not replace your efforts to engage in conversation and dialogue on LinkedIn and Facebook.
Our Approach – Inbound “Light” for TBOs Focus on Facebook and LinkedIn (Twitter requires daily monitoring and following and that will increase costs) MB will leverage the content, videos and blog posts that TAB corporate provides on the satellite sites MB will create and publish social posts on both Facebook and LinkedIn * MB will write one relevant long form post each month and publish on behalf of franchisee on LinkedIn with direct link to their satellite site *Note: this package is not intended for outbound LinkedIn prospecting.
Example of Editorial Calendar TAB Editorial Calendar - Example Bolded posts Monthly Calendar will include a direct link to Monday Tuesday Wednesday Thursday Friday Curated Content What's a TAB Board If you're a SMB, you Curated Content Technology - love it or TBO satellite Meeting Like? Link to need a strategic plan. hate it? Link to TAB site. franchisee.com/toolb Link to TAB landing blog post ox/tab-board-meeting page SBL is focused on your Business Quote/Image Having difficulty E-book Offer - link to Curated Content vision of leading a retaining talent? Link franchisee.com/toolbox fulfilling life. Link to to Designing Incentives /white-papers franchisee.com/toolbo Webinar x/sbl Biz Book "TAB has been Is selling your company Your business shouldn't Curated Content Recommendation tremendous and has your exit strategy? 5 own you. It should be contributed greatly…" Things Buyers Will Look the opposite. Link to Link to Glenn F Case For - link to TAB blog franchisee.com/issues/ Study wlbal Business Quote/Image Curated Content Communicating Quote from TAB Biz Book effectively is more member - link to Recommendation complex than ever… franchisee.com/testimo link to webinar landing nialvideo page
The Process 1. TBO opts into program. 2. TBO fills in set up form – TAB corporate handles initial registration. 3. Monkeybread on-boards TBO: establishes Facebook business page, provides creative and copy for business page history, Facebook page and LinkedIn profile connected to publishing platform. 4. TAB and Monkeybread determine launch date. 5. Monkeybread begins publishing and delivers monthly KPI reports to internal TAB point of contact for distribution. 6. TBO is charged at the beginning of each month via credit card.
Deliverables Five posts per week on Facebook Five posts per week on LinkedIn One long form post per month on LinkedIn with link to satellite site All content is shared Training “One Sheeter ” for TBOs Webinar to familiarize TBOs with program
Leverage the Power of the Group
Pricing Content Development and Distribution Cost Blog post Research and Writing $50 Publishing to TBO LinkedIn page $75 Content Calendar $60 Group Scheduling $15 Individual Scheduling $75 $275 MONTHLY TOTAL $200 TAB discounted rate One time set up fee $250 Social Advertising – Recommended Extras Ads on LinkedIn and Facebook $100 - to build Facebook fan base and drive traffic to site Social Ad Development, Placement and $25 Optimization A minimum of 10 TBOs are required to join in order to implement this program
www.monkeybreadco.com jeanie@monkeybreadco.com
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